At a Glance
- Tasks: Lead the marketing strategy for the British Business Bank and drive customer-first initiatives.
- Company: Join a national organisation dedicated to supporting UK small businesses.
- Benefits: Generous annual leave, flexible working, and a strong pension contribution.
- Other info: Opportunity for career growth with a dynamic team across London and Sheffield.
- Why this job: Make a real impact on the growth of UK small businesses while leading a high-performing team.
- Qualifications: Proven B2B marketing leadership experience and expertise in integrated campaigns.
The predicted salary is between 113000 - 128750 € per year.
Application Deadline: 12 May 2026
Department: Communications & Marketing
Employment Type: Permanent
Location: Sheffield / London / Hybrid Working (Expectation: office 2 days per week)
Band: D
Hours: Full time 37.5 hours per week / flexible days and/or hours (Mon-Fri)
Salary: Up to £113,000 (Sheffield) / £128,750 (London) depending on experience
Reporting To: Mary Whenman
Description
Reporting to the Managing Director, Communications and Marketing, this is a rare opportunity to lead the British Business Bank’s Marketing function, and shape, lead and deliver the Bank’s marketing strategy at a national scale. In this role you will drive a customer-first approach to improving access to finance for UK small businesses, building brand awareness, trust, and impact across the Bank’s audiences. You will bring outstanding B2B marketing leadership experience, with a proven track record delivering integrated campaigns, product and partner marketing, digital strategy and customer experience that achieve measurable commercial outcomes.
Leading a high-performing team, you will oversee everything from brand positioning and marketing strategy to paid media, website and digital innovation, including AI-driven marketing and search. Working closely with senior stakeholders including the CEO, Chief Strategy Officer, Board and Executive Committee, you will act as a trusted adviser on brand reputation and risk, while partnering across Banking and Investment to deliver high-impact programmes. This role requires a strategic, commercially minded leader who thrives in complex environments, brings deep expertise across the marketing mix, and is passionate about supporting the growth and success of UK small businesses. Previous experience of marketing for a public sector organisation would be beneficial. With the Marketing team based across the Bank’s locations in both London and Sheffield, regular travel between locations is expected.
Key Benefits
- 30 days annual leave plus bank holidays, opportunity to buy and sell up to 5 days holiday
- 15% employer pension contribution
- Flexible working
- Cycle to work scheme, healthcare cash plan, Group Income Protection and life assurance
- Paid voluntary days, maternity, paternity, adoption, and shared parental leave
- Benefits designed to suit your lifestyle - from discounts on retail and dining, to health and wellbeing, travel, and technology...and plenty more
Senior Marketing Director in London employer: British Business Bank plc
The British Business Bank is an exceptional employer, offering a dynamic work culture that prioritises employee well-being and professional growth. With flexible working arrangements, generous leave policies, and a commitment to supporting UK small businesses, employees can thrive in a collaborative environment while enjoying competitive benefits tailored to their lifestyle. The opportunity to lead impactful marketing strategies from either Sheffield or London, alongside a high-performing team, makes this role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your B2B marketing experience. Show them you’re the perfect fit for their team!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Director role. Highlight your B2B marketing leadership experience and any relevant campaigns you've led. We want to see how your skills align with our mission to support UK small businesses!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing for public sector organisations and how you can drive our customer-first approach. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your previous campaigns have made an impact. We’re looking for measurable outcomes that show your strategic thinking and commercial mindset.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at British Business Bank plc
✨Know Your Marketing Strategy
Before the interview, dive deep into the British Business Bank’s current marketing strategy. Understand their customer-first approach and think about how your experience aligns with their goals. Be ready to discuss specific campaigns you've led that demonstrate your ability to drive brand awareness and trust.
✨Showcase Your Leadership Skills
As a Senior Marketing Director, you'll be leading a high-performing team. Prepare examples of how you've successfully managed teams in the past, particularly in complex environments. Highlight your ability to mentor and inspire others, as well as how you’ve navigated challenges in previous roles.
✨Prepare for Stakeholder Engagement
This role involves working closely with senior stakeholders. Think about times when you've acted as a trusted adviser and how you’ve built relationships with key decision-makers. Be ready to discuss your approach to managing brand reputation and risk, especially in a public sector context.
✨Embrace Digital Innovation
With a focus on digital strategy and AI-driven marketing, brush up on the latest trends in digital marketing. Be prepared to share your insights on how you’ve leveraged technology to enhance customer experience and achieve measurable outcomes. This will show your forward-thinking mindset and adaptability.
