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For Companies At a Glance
- Tasks: Lead the Customer Data Platform to enhance BBC's digital products and services.
- Company: Join the BBC, a diverse and inclusive media powerhouse with a commitment to innovation.
- Benefits: Enjoy flexible working, career progression, 25 days leave, and health perks.
- Why this job: Be part of a dynamic team shaping the future of media technology and user engagement.
- Qualifications: Experience with CDPs, stakeholder management, and technical team leadership required.
- Other info: This is a hybrid role based in London, Salford, or Newcastle.
The predicted salary is between 60000 - 85000 £ per year.
Join to apply for the Senior Product Manager (CDP) role at BBC .
- Location: London, Salford or Newcastle (This is a hybrid role and the successful candidate will balance office working with home working)
- Band: D
- Salary: Up to £85,000
Job Package
- Job Title: Senior Product Manager for Customer Data Platform
- Location: London, Salford or Newcastle (Hybrid role)
- Band: D
- Salary: Up to £85,000
We’re happy to discuss flexible working. Please indicate your preference in the application. Flexible working will be discussed at the offer stage.
Benefits
- Career progression and training opportunities
- Negotiable salary package, flexible 35-hour workweek, 25 days annual leave (+5 optional), pension scheme, and discounts on health, dental, and gym memberships
Role Overview
This critical role will enable the BBC to increase consumption of its digital products and services by delivering MarTech capabilities through a newly acquired Customer Data Platform (CDP). The person will define marketing & media use cases within the CDP, shape the product roadmap, and manage its adoption within the BBC’s MarTech stack.
Key Responsibilities
- Consult with CRM, Owned Media, and Paid Media to gather requirements and advise on value unlocking.
- Identify and ingest user data, content metadata, and campaign data into the CDP.
- Maintain data egress to external partners for campaigns (e.g., Airship, APIs, Paid Advertisers).
- Collaborate with Data teams to optimize platform access, data ingest/egress, and hosting.
- Provide campaign tracking and measurement aligned with BBC analytics platforms.
- Enable campaign creation, orchestration, and activation across channels.
- Oversee daily operations and administration of the CDP during and after integration.
- Ensure integration with wider martech and adtech stack.
Candidate Profile
The candidate should have experience working with CDPs (preferably mParticle), influence stakeholders, and manage technical teams. Responsibilities include unifying user data, optimizing campaigns, and ensuring smooth operations and compliance.
About the BBC
The BBC values diversity, inclusion, and equal opportunity. We prioritize redeployment and provide various benefits and development opportunities.
Additional Information
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Broadcast Media Production and Distribution
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Senior Product Manager (CDP) (London) employer: British Broadcasting Corporation
Contact Detail:
British Broadcasting Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (CDP) (London)
✨Tip Number 1
Familiarise yourself with the BBC's digital products and services. Understanding their current offerings and how a Customer Data Platform (CDP) can enhance these will help you articulate your vision during discussions.
✨Tip Number 2
Network with professionals in the MarTech space, especially those who have experience with CDPs like mParticle. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific use cases where you've successfully implemented or optimised a CDP in previous roles. Highlighting your hands-on experience will demonstrate your capability to manage the responsibilities outlined in the job description.
✨Tip Number 4
Show your understanding of data compliance and privacy regulations, as this is crucial for managing user data effectively. Being well-versed in these areas will reassure the hiring team of your ability to handle sensitive information responsibly.
We think you need these skills to ace Senior Product Manager (CDP) (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Manager (CDP) role at the BBC. Understand the key responsibilities and required skills, especially around Customer Data Platforms and stakeholder management.
Tailor Your CV: Customise your CV to highlight relevant experience with CDPs, marketing technologies, and any previous roles that involved data management or product development. Use specific examples to demonstrate your impact in similar positions.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the BBC. Mention how your background aligns with their goals of increasing digital product consumption through MarTech capabilities.
Highlight Flexibility: Since this is a hybrid role, indicate your preference for flexible working arrangements in your application. This shows that you are adaptable and open to the working style that the BBC promotes.
How to prepare for a job interview at British Broadcasting Corporation
✨Understand the CDP Landscape
Make sure you have a solid grasp of Customer Data Platforms, especially mParticle. Be prepared to discuss how you've used CDPs in previous roles and how they can enhance marketing strategies.
✨Showcase Your Stakeholder Management Skills
The role requires influencing various stakeholders. Prepare examples of how you've successfully collaborated with different teams, particularly in gathering requirements and unlocking value.
✨Demonstrate Technical Acumen
Familiarise yourself with the technical aspects of data ingestion and egress. Be ready to explain how you’ve managed technical teams and ensured smooth operations in past projects.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to optimise campaigns or integrate new technologies, and be ready to discuss your approach and outcomes.
