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- Tasks: Lead the Customer Data Platform to enhance BBC's digital product offerings.
- Company: Join the iconic BBC, a leader in broadcast media with a commitment to diversity and inclusion.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and health perks.
- Why this job: Be part of a dynamic team shaping the future of media technology at a renowned organisation.
- Qualifications: Experience with CDPs, stakeholder management, and technical team leadership required.
- Other info: This is a hybrid role based in London, Salford, or Newcastle.
The predicted salary is between 51000 - 85000 £ per year.
Location: London, Salford or Newcastle (This is a hybrid role and the successful candidate will balance office working with home working)
Band: D
Salary: Up to £85,000
We’re happy to discuss flexible working. Please indicate your preference in the application. Flexible working will be discussed at the offer stage.
Benefits- Career progression and training opportunities
- Negotiable salary package
- Flexible 35-hour workweek
- 25 days annual leave (+5 optional)
- Pension scheme
- Discounts on health, dental, and gym memberships
This critical role will enable the BBC to increase consumption of its digital products and services by delivering MarTech capabilities through a newly acquired Customer Data Platform (CDP). The person will define marketing & media use cases within the CDP, shape the product roadmap, and manage its adoption within the BBC’s MarTech stack.
Key Responsibilities- Consult with CRM, Owned Media, and Paid Media to gather requirements and advise on value unlocking.
- Identify and ingest user data, content metadata, and campaign data into the CDP.
- Maintain data egress to external partners for campaigns (e.g., Airship, APIs, Paid Advertisers).
- Collaborate with Data teams to optimize platform access, data ingest/egress, and hosting.
- Provide campaign tracking and measurement aligned with BBC analytics platforms.
- Enable campaign creation, orchestration, and activation across channels.
- Oversee daily operations and administration of the CDP during and after integration.
- Ensure integration with wider martech and adtech stack.
The candidate should have experience working with CDPs (preferably mParticle), influence stakeholders, and manage technical teams. Responsibilities include unifying user data, optimizing campaigns, and ensuring smooth operations and compliance.
About the BBCThe BBC values diversity, inclusion, and equal opportunity. We prioritize redeployment and provide various benefits and development opportunities.
Additional Information- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Broadcast Media Production and Distribution
Senior Product Manager (CDP) employer: British Broadcasting Corporation
Contact Detail:
British Broadcasting Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (CDP)
✨Tip Number 1
Familiarise yourself with the Customer Data Platform (CDP) landscape, especially mParticle, as this is a key requirement for the role. Understanding how CDPs function and their impact on marketing strategies will help you speak confidently about your experience in interviews.
✨Tip Number 2
Network with professionals in the MarTech space, particularly those who have experience with CDPs. Engaging in conversations with industry peers can provide insights into best practices and current trends, which you can leverage during your discussions with the BBC.
✨Tip Number 3
Prepare to discuss specific examples of how you've influenced stakeholders and managed technical teams in previous roles. The ability to demonstrate your leadership and collaboration skills will be crucial in showcasing your fit for this position.
✨Tip Number 4
Research the BBC's digital products and services to understand their current offerings and how a CDP could enhance them. Being able to articulate how you can contribute to their goals will set you apart from other candidates.
We think you need these skills to ace Senior Product Manager (CDP)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly with Customer Data Platforms (CDPs). Use specific examples that demonstrate your ability to influence stakeholders and manage technical teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at the BBC. Discuss how your background aligns with the responsibilities outlined in the job description, such as defining marketing use cases and managing data integration.
Showcase Your Skills: Clearly outline your skills related to MarTech capabilities and campaign optimization. Mention any experience you have with tools like mParticle and how you've successfully managed data operations in previous roles.
Indicate Flexible Working Preferences: Since the role offers flexible working options, be sure to mention your preferences in your application. This shows that you are considerate of the company's flexibility and are open to discussing it further.
How to prepare for a job interview at British Broadcasting Corporation
✨Understand the CDP Landscape
Familiarise yourself with Customer Data Platforms, especially mParticle, as this role heavily involves working with such technologies. Be prepared to discuss how you have previously managed or optimised CDPs in your past roles.
✨Showcase Your Stakeholder Management Skills
This position requires influencing various stakeholders. Prepare examples of how you've successfully collaborated with different teams, particularly in marketing and data management, to achieve common goals.
✨Demonstrate Your Analytical Skills
Since the role involves campaign tracking and measurement, be ready to discuss your experience with analytics platforms. Highlight specific metrics you've used to measure success and how you've adjusted strategies based on data insights.
✨Prepare for Technical Questions
Expect technical questions related to data ingestion, egress, and integration with MarTech stacks. Brush up on relevant technical knowledge and be ready to explain complex concepts in a way that non-technical stakeholders can understand.
