Visitor Marketing Officer

Visitor Marketing Officer – British and Irish Association of Zoos and Aquariums (BIAZA)

Location: WWT Washington; North-West England, South-West England, London.

Closing date for applications: 1st Feb 2026.

Contact: Recruitment Team (recruitment@wwt.org.uk).

Sector: PR/Marketing. Type: Paid Contract. Employment type: Full-time. Salary: £27,847 per annum.

About The Role

Reporting to the Senior Visitor Marketing Manager, you’ll play a key role in delivering our visitor marketing strategy to increase first‑time visitors and drive profitable visitation across WWT’s wetland sites. Working collaboratively with site marketing leads, central teams, and external agencies, you’ll develop marketing campaigns, manage budgets, and ensure brand consistency while evaluating performance and monitoring trends. This is a full‑time role working 37.5 hours per week, Monday to Friday.

About You

• Demonstrable marketing experience, including digital and print.
• Strong project and budget administrative skills.
• Ability to balance deadlines and prioritise effectively.
• Creative thinker with excellent communication skills.
• Confidence in building relationships across teams and with external partners.
• Demonstrable professional, friendly, diplomatic and patient approach.

About Us

We’re WWT, and we’re on a mission to restore the super‑powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case. Whether they’re taking a new visitor under their wing, or conducting ground‑breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar. Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you’ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands and our world.
• Be surrounded and inspired by our team of passionate, dedicated people.
• 33 days annual leave (up to 38 days after 5 years of service) – includes bank holidays and flexible use.
• Free entry to all our wetland centres, including your family.
• Free car parking and secure bike storage areas.
• Colleague discount on shopping and memberships.
• Cycle to work scheme.
• Contributory pension scheme.
• Life Assurance of three times your salary.
• Independent personal, workplace and financial advice from our Employee Assistance Programme.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Equal Opportunity Statement

WWT is an equal opportunities employer and all applications will be considered solely on merit. Registered Charity Number England & Wales, no 1030884 and Scotland, no SC039410.

Apply For This Job

For more information, and to apply for the role, please follow the link: https://vacancies.wwt.org.uk/vacancies/684/visitor-marketing-officer.html