At a Glance
- Tasks: Craft engaging content that inspires action and drives change for wetland conservation.
- Company: Join WWT, a respected organisation dedicated to restoring wetlands.
- Benefits: Competitive salary, 33 days annual leave, and hybrid working options.
- Why this job: Make a real impact on nature while telling powerful stories.
- Qualifications: Experience in storytelling, journalism, or content creation required.
- Other info: Collaborate with passionate teams and enjoy excellent career growth.
The predicted salary is between 29000 - 38000 £ per year.
WWT Slimbridge (Centre) – South-West England
Closing date for applications is: 16 February 2026
Contact: Recruitment Team | Sector: Conservation | Type: Paid | Contract: Full-time | Salary: £34,405 per annum
About The Role
Are you a natural storyteller with a creative mind and a passion for nature? Are you able to craft engaging and powerful content that inspires action and drives change? This is an exciting opportunity to work at the heart of a well-respected organisation with an ambitious mission to restore wetlands and inspire others to value and protect these incredible habitats. From providing homes for wildlife to protecting communities from flooding, we want to unlock the superpowers of wetlands so everyone can benefit.
Based in the Communications team, this hands-on role will craft high-impact stories that elevate WWT’s voice, build brand awareness and deepen engagement with our visitors, supporters and partners. Working with colleagues from conservation teams to visitor centre staff, you’ll uncover and share purpose-driven stories that showcase the wonder of wetlands and the impact of WWT’s work across the UK and beyond.
You’ll produce high-quality, audience-focused content – from articles and video scripts to campaign copy and thought leadership pieces – and lead the content component of key campaigns. Turning scientific insights into accessible and inspiring content, you’ll tell engaging stories that reflect our brand, values and ambition for a world where wetlands thrive. This is a 12 month fixed term contract working 37.5 hours a week Monday to Friday.
About You
- Proven experience in storytelling, journalism, copywriting or content creation.
- Experience developing narrative-led multimedia content and storyboards.
- Outstanding writing, editing and proofreading skills with strong attention to detail.
- Confident collaborator, able to work with scientists, site teams, volunteers and senior leaders.
- Experience creating content for digital platforms and an understanding of digital best practice.
- Excellent organisational skills and ability to juggle multiple projects.
- Confident in seeking stories, researching and developing ideas for high-impact creative content.
If you want to make a direct contribution to the conservation of wetlands and wetland wildlife at a critical moment for the natural world, then click apply. We are based in Slimbridge Wetland Centre, Gloucestershire, but support hybrid working with an expectation for team members to be in Slimbridge at least once a week.
We reserve the right to close the advert early if we receive a sufficient number of applications from candidates who meet the required skills and experience. We therefore encourage early applications.
About Us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case. Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar. Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?
Why you’ll love working at WWT
Wake up every day knowing your work is helping to restore wetlands, and our world. Be surrounded and inspired by our team of passionate, dedicated people. 33 days annual leave (which goes up to 38 days after 5 years of service).
Content Writer in London employer: British and Irish Association of Zoos and Aquariums (BIAZA)
Contact Detail:
British and Irish Association of Zoos and Aquariums (BIAZA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer in London
✨Tip Number 1
Get your networking game on! Reach out to people in the conservation sector, especially those at WWT. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your storytelling skills! Prepare a portfolio of your best work that highlights your ability to craft engaging content. Make sure it’s easy to access and share – we love seeing creativity in action!
✨Tip Number 3
Practice makes perfect! Before your interview, rehearse answers to common questions about your experience and how it relates to WWT's mission. This will help you feel more confident and articulate during the real deal.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our amazing team at WWT.
We think you need these skills to ace Content Writer in London
Some tips for your application 🫡
Show Your Passion for Nature: When you're writing your application, let your love for nature shine through! Share any personal experiences or projects that highlight your connection to wetlands and conservation. We want to see that you’re not just a great writer, but also someone who genuinely cares about the environment.
Tailor Your Content Samples: Make sure to include writing samples that reflect the type of content we produce at WWT. Whether it’s storytelling, articles, or campaign copy, choose pieces that showcase your ability to engage and inspire. This is your chance to demonstrate how you can elevate our voice!
Highlight Collaboration Skills: We love a team player! In your application, mention any past experiences where you collaborated with others, especially in creative projects. Show us how you can work alongside scientists and other team members to create compelling narratives that resonate with our audience.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points if necessary, and don’t forget to proofread for any typos or errors. A polished application reflects your attention to detail, which is super important for this role!
How to prepare for a job interview at British and Irish Association of Zoos and Aquariums (BIAZA)
✨Know Your Wetlands
Before the interview, dive deep into the world of wetlands and WWT's mission. Familiarise yourself with their projects and recent campaigns. This will not only show your passion for conservation but also help you craft relevant questions that demonstrate your genuine interest.
✨Showcase Your Storytelling Skills
Prepare to discuss your previous work in storytelling or content creation. Bring examples of your best pieces, especially those that turned complex topics into engaging narratives. Be ready to explain your creative process and how you adapt your writing for different audiences.
✨Collaborative Spirit
Highlight your experience working with diverse teams, from scientists to volunteers. Share specific examples of how you've collaborated on projects, and be prepared to discuss how you would approach working with WWT’s various teams to uncover impactful stories.
✨Master the Digital Landscape
Since the role involves creating content for digital platforms, brush up on digital best practices. Be ready to talk about your experience with multimedia content and how you ensure your writing is optimised for online engagement. Mention any tools or platforms you’re familiar with that could benefit WWT.