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For Companies At a Glance
- Tasks: Drive brand growth and market share through effective trade marketing and retailer engagement.
- Company: Join British American Tobacco, a global leader in innovation and sustainability.
- Benefits: Enjoy flexible working locations, travel opportunities, and a diverse, inclusive culture.
- Why this job: Be part of a dynamic team focused on creating a better tomorrow with impactful work.
- Qualifications: University degree and 1-2 years in trade marketing or sales required.
- Other info: Opportunity to work in a fast-paced environment with a focus on personal development.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace - truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
The Territory Manager plays a crucial role in executing brand and trade cycle plans with excellence to drive Share of Market (SOM) growth, volume, and brand activations in outlets. This position involves close engagement with retailers and staff, embodying the image, values, and culture of the company, British American Tobacco (BAT). The Territory Manager is responsible for fostering trade support and loyalty for BAT brands through effective implementation of trade and brand marketing activities. Manage relationships with key retailers and ensure volume targets are met.
The job holder's role is to execute first class excellence in execution in order to achieve right distribution level, share of market and volume targets for the territory, with focus on sell out.
Reports to: Area Manager
Core Relationships:
- Internal – Head of IS&V, Regional Manager, Area Sales Manager, Trade Ops
- External – Independents and Symbols, Wholesalers and Distributives (including C&C)
Geographic Scope: UK
Travel Required: 95%
ACCOUNTABILITIES
- Execute Marketing Activities: Single ownership of newly formed geographical territory for all Independent and Symbol stores selling nicotine. Implement Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the assigned territory, ensuring excellence in execution.
- Portfolio Distribution and Stock Management: Ensure optimal distribution of the BAT portfolio and manage stocks efficiently in each outlet to contribute to SOM growth for BAT brands.
- Business Development: Identifying growth opportunities in Territory beyond covered outlets (Coverage of unconventional channels).
- Engagement and Loyalty Building: Establish close engagement with key business partners to gain high levels of trade support and loyalty.
- Competitor Intelligence: Monitor and report competitors' activations or New Product Introductions (NPI) in the market.
- Cost Consciousness and Compliance: Complete internal reports for expenses such as gas, parking tickets, and vehicle stock, following BAT procedures.
- Information Management and Resource Allocation: Maintain accurate and updated databases of outlets, ensuring ownership and accuracy of information.
- Continuous Improvement and Adaptability: Constantly monitor the results of one’s area of competence and compare them with assigned targets.
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL Experience Required: Approximately 1/2 years’ experience in trade marketing/sales department and in FMCG.
Technical / Functional / Leadership Skills Required:
- Outstanding interpersonal and communication skills
- Sales experience in the FMCG sector
- Strong results orientation
- Negotiation skills and objection handling
- Proactive and flexible
- Problem-solving ability
- Full product knowledge and understanding of distribution dynamics
- Planning skills and ability to work independently
- Excellent time and stress management
- Ability to work in teams and excellent management of human and professional relationships
- Availability to travel within the territory
- Good transactional and business English language skills
Education / Qualifications / Certifications Required: University degree.
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets. Brands sold in over 200 markets, made in 44 factories in 42 countries. Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations. Diversity leader in the Financial Times and International Women’s Day Best Practice winner. Seal Award winner – one of 50 most sustainable companies.
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
Territory Manager - flexible location employer: British American Tobacco
Contact Detail:
British American Tobacco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Territory Manager - flexible location
✨Tip Number 1
Familiarise yourself with British American Tobacco's brand values and culture. Understanding their ethos will help you align your approach during interviews and discussions, showcasing that you're a good fit for the company.
✨Tip Number 2
Network with current or former employees of BAT, especially those in sales or trade marketing roles. They can provide valuable insights into the company’s expectations and the day-to-day responsibilities of a Territory Manager.
✨Tip Number 3
Prepare to discuss your experience in FMCG and trade marketing in detail. Be ready to share specific examples of how you've successfully driven market growth or managed relationships with retailers in previous roles.
✨Tip Number 4
Demonstrate your adaptability and problem-solving skills during the interview. Share instances where you've had to adjust your strategies in response to market changes or challenges, as this is crucial for a role that requires flexibility.
We think you need these skills to ace Territory Manager - flexible location
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Territory Manager position at British American Tobacco. Understand the key responsibilities and expectations, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in trade marketing or sales, particularly within the FMCG sector. Use specific examples to demonstrate your skills in negotiation, relationship management, and achieving sales targets.
Showcase Your Skills: Make sure to highlight your interpersonal and communication skills, as well as your ability to work independently and manage time effectively. These are crucial for the Territory Manager role, so provide examples of how you've successfully used these skills in past positions.
Tailor Your Application: Customise your CV and cover letter to reflect the values and culture of British American Tobacco. Mention your alignment with their purpose of creating a better tomorrow and how you can contribute to their goals as a Territory Manager.
How to prepare for a job interview at British American Tobacco
✨Know Your Territory
Familiarise yourself with the specific geographical area you will be managing. Understand the local market dynamics, key retailers, and any unique challenges or opportunities that may exist in your territory.
✨Demonstrate Sales Acumen
Be prepared to discuss your previous sales experiences, particularly in the FMCG sector. Highlight your achievements in driving sales growth and how you've successfully managed relationships with retailers.
✨Showcase Communication Skills
As a Territory Manager, strong interpersonal skills are crucial. Practice articulating your thoughts clearly and confidently, and be ready to demonstrate how you can engage effectively with both internal teams and external partners.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare examples of how you've handled challenges in previous roles, particularly in trade marketing or sales, and how you can apply those experiences to this position.
