Regional NC Activation Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco United Kingdom has an exciting opportunity for a Regional NC Activation Manager in London.

Key Objectives and Expectations:

• Work as an integral part of the Regional NC deployment; assist and deploy the Global Consumer Activation Plans and relevant programmes in AME for Breakthrough and Strategic Projects.
• Provide a support function to all DRBUs and EMs; understand their needs, ensuring assets and plans are handed off on time and in full.
• Strengthen DRBU initiatives by cultivating a supportive culture within the CX team and actively contributing to Lead DRBU development alongside the global team.
• Enhance strategic collaboration, content development, planning, and orchestration; support capability building; and facilitate the dissemination of best practices from Lead DRBUs across the AME region.
• Advance the overarching objective of expanding the NC portfolio and brand presence among audiences by aligning with cultural insights and delivering targeted, engaging content.

Brand Visibility and Market Growth:

• Lead regional marketing initiatives and activation plans, ensuring that global strategies are tailored for regional relevance.
• Impact brand awareness, consumer engagement, and commercial performance within the region.

Your Key Responsibilities:

• Understand the global strategy for Consumer Experience and how it shapes unique, relevant, and personalised interactions for NC consumers.
• Deliver a consistent brand experience at every consumer touchpoint, encouraging users to share their positive experiences.
• Contribute to the global creation of comprehensive 360-degree consumer experience plans, strategic templates, and activations.
• Support and lead the execution and dissemination of Integrated Consumer Experience planning processes and cycle plans.
• Enhance DRBU and EM understanding of activations and identify ways to inform global Consumer Experience strategies.
• Identify and evaluate potential opportunities by applying KPIs and critical success factors to ensure campaign effectiveness.

What We Are Looking For:

• Extensive experience in CPG, brand-led, and lifestyle organizations.
• Expertise in content, brand, and campaign planning.
• Strong strategic mindset and ability to translate the global Consumer Experience vision into impactful execution.
• Experience activating content and assets across multiple consumer touchpoints.
• Strong stakeholder management skills and ability to influence across cultures and functions.
• Excellent communication and presentation skills.
• Adaptable and collaborative, with proven experience managing change.
• Proficient in agile tools and methodologies, supported by a university degree.

What We Offer You:

• Market leading annual performance bonus (subject to eligibility).
• Diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan.
• Access to online learning platforms and personalized growth programs.
• Continuous improvement within a transformative environment.

Why Join BAT?

• Recognised as a Global Top Employer by the Top Employers Institute.
• Champion collaboration, inclusion, and partnership as core values.
• Encourage applications from individuals with diverse backgrounds and experiences.
• Support professionals seeking to re-enter the workforce through our Global Returners program.
• Committed to optimising your prospects of success during the recruitment process.