Multiple Account Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

As a Multiple Account Executive, you will play a crucial role in driving business growth and fostering strong partnerships within the Symbols trade sector. This position requires a dynamic and customer-focused professional who can manage multiple and group accounts, understand client needs, and execute strategic initiatives to achieve sales objectives.

This role requires the individual to work with the Symbols Channel Manager and the Symbols Key Account Executives to identify opportunities and develop effective ways of working with the multiple group symbol accounts and respective account buyers to enable both organised and BAT Field Force execution and implementation strategies. The role will also require you to provide support to both the Symbols Key Account Executives on the Spar accounts.

• Account Management: Build and maintain strong relationships with Symbols trade clients, understanding their business goals and challenges. Serve as the primary point of contact, addressing client inquiries, and ensuring overall client satisfaction. Effectively manage the assigned accounts, tracking key account budgets, forecasts and actuals to ensure optimal use of financial resources allocated for the Symbol Channel. Ensure timely reporting in collaboration with Finance on a Monthly, Quarterly and Yearly reporting cycle. Hold account performance reviews & continuously review account contact strategy and re-align as appropriate to deliver objectives and maximize business effectiveness and efficiency.
• Sales Strategy Execution: Implement sales strategies to achieve revenue targets within the Symbols trade channel. Identify and pursue opportunities for upselling, cross-selling, and expanding product/service offerings. Achievement of agreed Availability, Visibility, Dialogue, Activation, Market Share & Volume objectives, for the assigned accounts.
• Client Needs Analysis: Conduct thorough needs assessments to understand clients' requirements and tailor solutions to meet both account and BAT specific needs within the Symbols trade sector.
• Contract Negotiation: Lead contract negotiations with the assigned accounts, ensuring terms are favorable for both the client and the company. Collaborate with legal and finance teams to finalize contractual agreements.
• Market Analysis: Stay informed about industry trends, market dynamics, and competitor activities within the Symbols trade sector. Utilize market insights to adapt sales strategies and identify new business opportunities.
• Collaboration: Work closely with internal teams, including sales support, marketing, and product development, to ensure seamless service delivery and client satisfaction.
• Sales Reporting and Forecasting: Prepare regular sales reports and forecasts, providing insights into performance and contributing to overall business planning. Within those reports, identify the opportunities and challenges.

EXPERIENCE, SKILLS, KNOWLEDGE ESSENTIAL

• Previous experience in Account or Category Management
• A full driving license.
• Bachelor’s degree (preferred but not essential)
• Strong written and verbal communication skills
• High attention to detail
• Good understanding of Microsoft Office

Technical / Functional / Leadership Skills Required

• Ability to work in a challenging commercial environment dominated by an ever-decreasing account base in which they must balance the demands of these accounts with the commercial aims & objectives of our own business.
• Will be expected to Live the Company Vision & strategy.
• Establish ambitious targets for self and others, as well as customers.
• Have good knowledge of Brand / Trade Marketing, & build knowledge of their customers Strategy, Structure, KPIs and potential.
• Have high communication and negotiation skills, with capabilities to develop new solutions to react to market conditions.
• This role requires a strong understanding of consumer behavior, and a strong understanding of UK Retail landscape and their role within the marketplace.
• This role requires a strong understanding of the retail channel and the accounts roles within the wider marketplace.
• Brand knowledge and strategy
• Strong analytical skills and a general commercial awareness
• Route to market and all supply chain functions both internal and external.

Education / Qualifications / Certifications Required

• University Degree Preferred

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together.
• Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

• We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
• Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles.
• We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
• We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
• Come bring your difference and see what is possible for you at BAT.
• If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.