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- Tasks: Lead exciting consumer activations in airports and retail, creating unforgettable brand experiences.
- Company: Join BAT, a global leader committed to building a smokeless world and fostering inclusivity.
- Benefits: Enjoy a competitive bonus, flexible holidays, health plans, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping the future of marketing in a fast-paced environment.
- Qualifications: Marketing experience in FMCG, strong analytical skills, and a passion for collaboration are essential.
- Other info: Willingness to travel up to 60% annually is required; we support diverse backgrounds and career breaks.
The predicted salary is between 28800 - 43200 £ per year.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can\’t wait, let\’s shape it together! As an Activation Executive for Global Travel Retail (GTR) in AME, you\’ll be at the forefront of transforming how consumers engage with our brands in high-energy, high-impact environments. Based in London, this role offers a unique opportunity to shape impactful consumer experiences across airports, travel hubs, and retail environments. You will lead the execution of consumer activations and deliver innovative campaigns designed to drive awareness, engagement, trial, and long-term loyalty. Your work will bring in-store experiences to life, leaving a lasting impression on travelers from around the world. This position goes beyond traditional marketing; it is a dynamic, global role within a fast-paced and constantly evolving channel. You will partner with cross-functional teams, collaborate with leading agencies, and engage with international stakeholders, all while supporting BAT\’s mission to create \”A Better Tomorrow.\”
Responsibilities
- Lead in-field execution of 121, POSM, digital, and merchandising activities, ensuring OTIF delivery and premium execution standards.
- Coordinate production, delivery, and inventory management of permanent and tactical POSM across assigned geographies.
- Maintain optimal brand presence and in-store visibility through planogram compliance, material upkeep, and customer engagement.
- Serve as the primary point of contact for internal teams and external partners, providing performance updates and market insights.
- Drive 360° activation strategies by aligning GTR with Domestic Markets to deliver best-in-class consumer experiences.
- Foster effective stakeholder relationships with agencies, store managers, and cross-functional teams to optimize business results.
- Ensure adherence to GTR governance, policies, and reporting obligations while continuously monitoring market trends.
Qualifications
- Proven marketing experience in FMCG, with strong trade marketing, large-scale activation management, and end-to-end project management expertise.
- Solid understanding of the full marketing mix; formal marketing qualification preferred.
- Strong analytical, planning, negotiation, and communication skills with the ability to influence internal and external stakeholders.
- Experienced in cross-functional collaboration, including with 3rd party suppliers, Trade, Marketing, Finance, IT, and Customer Service teams.
- Demonstrated business and financial acumen with the ability to analyze issues and implement effective solutions.
- Highly results-driven, able to work independently, prioritize under pressure, and deliver against presence, share, and volume targets.
- Team-oriented, proactive, and adaptable to dynamic, fast-paced environments; fluent in English (additional languages a plus).
- Willingness to travel extensively (up to 60% annually).
About BAT / Our Culture
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. We\’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. We champion collaboration, inclusion, and partnership as the bedrock of our values. We strive to foster an environment where every individual can thrive, irrespective of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, and education. We recognise talent from all walks of life and empower a culture of inclusivity to achieve our business objectives. We view career breaks as opportunities and encourage everyone to apply, including through our Global Returners program, which provides support to professionals re-entering the workforce after an extended absence.
We are a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch if your profile is selected.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility).
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become part of an environment that values internal advancement and where your career progression is a reality we aim to build together.
- You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transforming environment, preparing for ongoing changes.
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Marketing Deployment employer: British American Tobacco
Contact Detail:
British American Tobacco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Deployment
✨Tip Number 1
Familiarise yourself with the latest trends in global travel retail and consumer engagement. Understanding what captivates travellers can help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG and marketing sectors, especially those who have experience in activation roles. Engaging with industry insiders can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlighting your hands-on experience with large-scale activations will demonstrate your capability for this dynamic role.
✨Tip Number 4
Showcase your adaptability and results-driven mindset by sharing stories of how you've thrived in fast-paced environments. This will resonate well with the company's culture and expectations for the position.
We think you need these skills to ace Marketing Deployment
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in FMCG and activation management. Use specific examples that demonstrate your ability to lead projects and collaborate with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company’s mission. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience in driving consumer engagement and managing large-scale activations.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Provide examples of how you've used data to inform marketing strategies or improve campaign performance, as this is crucial for the role.
Highlight Stakeholder Management Experience: Detail your experience in managing relationships with various stakeholders, including agencies and internal teams. This will demonstrate your capability to foster effective collaboration, which is key for the Activation Executive position.
How to prepare for a job interview at British American Tobacco
✨Understand the Role
Make sure you thoroughly understand the responsibilities of the Activation Executive role. Familiarise yourself with the specifics of consumer activations and how they relate to global travel retail. This will help you articulate your relevant experience and how it aligns with the company's goals.
✨Showcase Your Marketing Experience
Prepare to discuss your previous marketing roles, especially in FMCG. Highlight your experience in trade marketing and large-scale activation management, as these are crucial for this position. Use specific examples to demonstrate your success in driving engagement and loyalty.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams and stakeholders, be ready to share examples of how you've successfully collaborated across functions in past roles. Emphasise your communication and negotiation skills, as well as your ability to influence others.
✨Be Results-Driven
Prepare to discuss how you prioritise tasks and manage pressure to meet targets. Share specific instances where you achieved significant results, focusing on your analytical skills and business acumen. This will show that you can deliver against presence, share, and volume targets effectively.
