Senior Product UI/UX Designer in London

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

As a Senior Product UI/UX Designer within the Device UX Design team, you will lead the design of intuitive and visually compelling interfaces for our small smart electronic devices. Your key responsibilities will include:

• Lead the design of digital and physical UI components, ensuring experiences meet user and product requirements.
• Produce wireframes, visual designs, prototypes, animations, and mock‑ups that clearly express interaction intent.
• Support and interpret user research, usability studies, and insights to iterate and refine the design.
• Partner with developers to ensure UI concepts translate into robust, high‑quality implementations.
• Maintain alignment with key stakeholders through clear communication, documentation, and regular updates.
• Engage across industrial design, brand, research, and engineering teams throughout the 4D product development process.

What are we looking for?

• Bachelor’s degree in Interaction Design, Graphic Design, or a related field.
• 8+ years of experience in UI/UX design, ideally within consumer electronics or small digital devices.
• Experience collaborating with UX/UI designers, developers, product managers, and other cross‑functional partners.
• High proficiency with Figma, Adobe After Effects & Illustrator, and prototyping tools such as Protopie (or equivalents).
• Ability to build strong partnerships across teams and influence decision-making.
• Solid project management skills with experience juggling multiple workstreams.
• Strong portfolio showcasing visually appealing, user‑friendly interfaces and clear interaction design thinking.

We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.