At a Glance
- Tasks: Drive consumer engagement through innovative marketing campaigns and shopper activations.
- Company: Join British American Tobacco, a global leader in multi-category products.
- Benefits: Enjoy excellent employee conditions, career growth, and a supportive work environment.
- Other info: Embrace diversity and inclusivity in a dynamic workplace.
- Why this job: Be part of a mission to transform the industry and make a real impact.
- Qualifications: 2+ years in marketing execution with strong project coordination skills.
The predicted salary is between 40500 - 49500 £ per year.
BAT is evolving at pace into a global multi-category business.
With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry To achieve our ambition, we are looking for colleagues who are ready to Be The Change.
Come, join us on this journey!British American Tobacco UK has an exciting opportunity for a Retail Activation Executivein Chiswick, London The Retail Activation Executive supports the development and execution of consumer-centric activation plans across multiple channels and stages of the consumer journey.
Working closely with the Marketing Deployment Manager, this role ensures timely, efficient, and impactful delivery of campaigns that drive consumer engagement and brand growth.
Your key responsibilities will include: Adapt global CX and brand toolkits to local market requirements.
Execute shopper activation campaigns across POS and omnichannel touchpoints to drive traffic, trial, and sales.
Ensure consistent brand messaging and impactful consumer experiences across all channels.
Coordinate the rollout of visibility, awareness, and promotional initiatives, including POS materials and communication assets.
Manage agency relationships to deliver campaign assets on time and support content creation and adaptation.
Track activation performance, consumer engagement, and campaign impact, providing actionable insights.
Monitor activation plans to ensure on-time, in-full execution, proactively managing risks and compliance requirements.
Oversee budgets, purchase orders, invoices, and collaborate with Trade, CX, Category, Legal, and Cora teams to ensure seamless execution.
Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for? 2+ years of experience in marketing execution, consumer experience, or similar roles.
Strong understanding of marketing fundamentals, including consumer journeys, strategy, and activation touchpoints.
Commercially minded and consumer-centric, with a focus on delivering business impact.
Excellent project coordination, organizational, and multitasking skills in fast-paced environments.
Analytical mindset with experience in KPI tracking, performance reporting, and campaign optimization.
Detail-oriented, execution-focused, and comfortable managing budgets, spreadsheets, and financial tracking.
Positive, proactive attitude with the confidence to challenge the status quo constructively.
Bachelor’s degree in marketing, Business, or a related field; creativity, storytelling skills, and basic design knowledge are advantageous.
WHY JOIN BAT?We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values.
We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.
We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply.
Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT.
Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer.
If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for.
We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Retail Activation Executive in London employer: British American Tobacco
British American Tobacco UK is an exceptional employer, offering a dynamic work environment in Southampton where innovation and collaboration thrive. With a strong commitment to employee development, we provide access to online learning platforms and personalized growth programs, ensuring that your career progression is not just a goal but a reality. Our inclusive culture, coupled with competitive benefits such as a market-leading performance bonus and flexible holiday plans, makes BAT a fantastic place to build a meaningful and rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Activation Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British American Tobacco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British American Tobacco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British American Tobacco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British American Tobacco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Activation Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British American Tobacco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British American Tobacco:Show us that you’ve done your homework! In your application, briefly mention what you admire about British American Tobacco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British American Tobacco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British American Tobacco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British American Tobacco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
