At a Glance
- Tasks: Lead regional marketing initiatives and activate global strategies tailored for local relevance.
- Company: Join British American Tobacco, a forward-thinking global business focused on a smokeless future.
- Benefits: Enjoy a competitive bonus, diverse health plans, flexible holidays, and work-life balance initiatives.
- Other info: Embrace a culture of inclusivity and growth with opportunities for personal and professional development.
- Why this job: Make a real impact on brand visibility and consumer engagement in a dynamic environment.
- Qualifications: Experience in CPG and brand-led organisations with strong communication and project management skills.
The predicted salary is between 51750 - 63250 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. British American Tobacco United Kingdom has an exciting opportunity for a Regional NC Activation Manager in London.
What are the key objectives and expectations from this role?
- Work as an integral part of the Regional NC deployment; assist and deploy the Global Consumer Activation Plans and relevant programmes in AME for Breakthrough and Strategic Projects.
- Understand their needs, ensuring assets and plans are handed off on time and in full for them to deliver in line with agreed standards and the ambition of fostering greater adoption and brand consistency.
- Enhance strategic collaboration, content development, planning, and orchestration; support capability building; and facilitate the dissemination of best practices from Lead DRBUs across the AME region through close coordination with the Regional NC Category team and Regional CX to maintain consistent branding.
- Advance the overarching objective of expanding the NC portfolio and brand presence among audiences by aligning with cultural insights and delivering targeted, engaging content.
- Lead regional marketing initiatives and activation plans, ensuring that global strategies are tailored for regional relevance.
- Deliver a consistent brand experience at every consumer touchpoint, encouraging users to share their positive experiences and become loyal supporters of the brand for Breakthrough and Strategic Projects.
- Contribute to the global creation of comprehensive 360-degree consumer experience plans, strategic templates, and activations that maximize commercial opportunities.
- Support and frequently lead the execution and dissemination of Integrated Consumer Experience planning processes and cycle plans from key Markets or DRBUs.
- Oversee CF and AF delivery by global team, ensuring delivery within budget and timelines, and take the learning from the lead DRBUs for the rest of AME Campaign deployment.
Extensive experience in CPG, brand-led, and lifestyle organizations, with strong exposure to above-market environments. Expertise in content, brand, and campaign planning, with a solid understanding of Creative Agency workflows. Experience activating content and assets across multiple consumer touchpoints. Excellent communication and presentation skills, combined with resilience and the ability to deliver end-to-end projects in fast-paced environments. Adaptable and collaborative, with proven experience managing change, navigating ambiguity, and solving problems in agile ways of working. Proficient in agile tools and methodologies, including Kanban, backlog management, Monday.
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for.
International Business Manager in London employer: British American Tobacco
British American Tobacco is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Southampton or London. Employees benefit from comprehensive perks, including a performance bonus and opportunities for professional growth, all while contributing to a company committed to meeting global regulatory standards in the chemical compliance sector.
StudySmarter Expert Advice🤫
We think this is how you could land International Business Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British American Tobacco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British American Tobacco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British American Tobacco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British American Tobacco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Business Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British American Tobacco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British American Tobacco:Show us that you’ve done your homework! In your application, briefly mention what you admire about British American Tobacco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British American Tobacco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British American Tobacco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British American Tobacco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
