At a Glance
- Tasks: Support digital innovation and enhance consumer experiences across Western Europe.
- Company: Join British American Tobacco, a global leader in creating a smokeless world.
- Benefits: Enjoy competitive bonuses, diverse health plans, and flexible holiday options.
- Other info: Thrive in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a transformative journey and shape the future of digital marketing.
- Qualifications: Proficiency in digital tools and a passion for omnichannel marketing required.
The predicted salary is between 51750 - 63250 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey!
British American Tobacco UK has an exciting opportunity for a CRO & Platform Executive in Chiswick, London. We are seeking a CRO / Platform Executive to join our dynamic Western Europe Digital & Omnichannel team. Working in the Western Europe Area Consumer Experience Digital & Omnichannel team, your responsibility will include supporting the day-to-day management of the CRO & Platform activity across Western Europe Markets.
Together with the CRO and Platform Manager, within RACI framework, you will be supporting:
- Support CRO direction, approach and testing routine across countries and websites in Western Europe.
- Ensure alignment with E-commerce Platforms and other EM teams.
- Support in reshaping the overall Look and feel of main website aiming to offer a high level consumer experience.
The ideal candidate will be open-minded and eager to learn cross-team capabilities, commercially attuned, and passionate about digital innovation, UI/UX design & performance analytics.
Your key responsibilities will include:
- Staying ahead of trends and opportunities to build capabilities & drive business growth.
- Develop and maintain strong working knowledge of the Brand and Business agenda and objectives.
- Support CRO Manager and Platform Manager, within RACI framework, to support strategic analysis of BAT’s business environment, including customer needs, competitive realities to identify emerging trends, unique market opportunities, and internal capabilities that will elevate the Brand’s business in the Digital and eCommerce environment.
- Audit / analyze the Consumer journey to determine the opportunities and difficulties, to help ensure brand platforms facilitate the target consumer to have the smoothest connection from landing, browsing, registration, check-out and support/services, device agnostic.
- Enable an easy and premium consumer experience with clear action for consumers.
- Support to deliver CRO and Platform Projects towards the achievement of the defined and/or optimized strategic plans.
- Work with the Brand teams to demonstrate how Platform experience can be used to improve the performance of Brand activity on the website and contribute to the overall Omnichannel KPIs.
- Work with End Market teams to design CRO programs that are relevant for End Market’s consumers, and in line with end market regulatory compliance.
- Work with Agency Partners to validate and approve tests and report KPIs back to business.
- Support in the Omnichannel platform management across WED.
- Support in user experience enhancement.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for?
- Highly proficient in Microsoft PowerPoint, Excel and Word and familiar with industry MarTech stack.
- Hands-on experience in Digital & eCommerce front-end platforms such as Adobe suites (AA, AEM, AM, AT, ADAM, Magento, etc), Google suites such as Google Analytics, Google Optimise, and other CRO tools such as VWO, Optimizely.
- Commercial acumen to link Omnichannel Marketing & Digital Commerce to the Category business.
- Passionate about all things Omnichannel Marketing.
- High energy, team player and innovative thinker committed to building key relationships across the business to positively influence business results through digital.
- Skills in data understanding to optimize for performances and data-driven mentality.
- Challenger mentality – not afraid to learn something new, try and fail to learn.
- Critical thinker and problem solver with strong problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment & manage multiple projects simultaneously.
What we offer you?
We offer a market-leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.
We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
CRO & Platform Executive in London employer: British American Tobacco
British American Tobacco is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Southampton or London. Employees benefit from comprehensive perks, including a performance bonus and opportunities for professional growth, all while contributing to a company committed to meeting global regulatory standards in the chemical compliance sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRO & Platform Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British American Tobacco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British American Tobacco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British American Tobacco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British American Tobacco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO & Platform Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British American Tobacco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British American Tobacco:Show us that you’ve done your homework! In your application, briefly mention what you admire about British American Tobacco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British American Tobacco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British American Tobacco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British American Tobacco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
