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For Companies At a Glance
- Tasks: Manage key accounts, budgets, and execute strategies to boost market share.
- Company: Join BAT, a global leader in transforming the tobacco industry with innovative products.
- Benefits: Enjoy a competitive bonus, health plans, flexible holidays, and career development opportunities.
- Why this job: Be part of a mission-driven team focused on reducing health impacts and driving change.
- Qualifications: Experience in account management, strong communication skills, and a proactive approach are essential.
- Other info: Recognised as a Global Top Employer, promoting diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE, and GLO, we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
This role will work with the Channel Manager for Convenience through managing an account portfolio and executing Account Plans to meet volume, market share, and other commercial goals aligned with TM&D / Brand strategies, focusing on Availability, Visibility, Dialogue & Activation. You will manage Key Account budgets, support pricing strategies, and improve Key Account processes. You will also collaborate with the Finance team and other departments to optimize results and resources. Additionally, you will work closely with the National Account Manager for High Street.
Your key responsibilities will include:
- Managing a portfolio of accounts, overseeing budgets, forecasts, and actuals, and ensuring timely reporting with Finance.
- Developing and maintaining account portfolios, ensuring objectives are SMART and aligned with company strategies.
- Achieving objectives related to Availability, Visibility, Dialogue, Activation, market share, and volume for assigned accounts.
- Ensuring compliance with BAT and account systems/processes for excellence in execution.
- Monitoring account performance through data and market analysis to identify opportunities and issues.
- Building strong relationships with trade partners and internal teams.
- Conducting account performance reviews and adjusting strategies accordingly.
- Communicating variances to plans promptly and sharing market intelligence.
- Understanding Supply Chain processes internally and externally.
- Using BAT’s performance management tools to track progress and performance.
- Continuously developing personal skills and leadership capabilities.
- Upholding BAT’s CSR and Global Marketing Standards in all activities.
- Supporting Key Account Managers in BAU processes and pricing communications.
What are we looking for?
- Experience in Account or Category Management
- A full driving license
- Bachelor’s degree (preferred but not essential)
- Strong communication skills
- Attention to detail
- Proficiency in Microsoft Office
- Ability to operate in a challenging commercial environment with a decreasing account base while balancing business demands.
- Living the Company Vision & Strategy
- Setting ambitious targets for self and others
- Knowledge of Brand/Trade Marketing and customer strategies
- Strong negotiation and communication skills
- Understanding of consumer behavior and UK retail landscape
- Knowledge of retail channels and account roles
- Brand knowledge and strategic thinking
- Analytical skills and commercial awareness
- Understanding of supply chain functions
This role requires understanding consumer profiles related to our Brands and aligning them with account store profiles. The Account Handler should achieve objectives at store or depot level to support Company Strategy. A proactive, self-starting approach is essential.
What we offer you?
- Market-leading annual performance bonus (eligibility dependent)
- Benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays
- Opportunities for internal advancement and career development
- Access to learning platforms and leadership development programs
- A culture of continuous improvement and transformation
WHY JOIN BAT? We are recognized as a Global Top Employer, committed to excellent employee conditions. We promote collaboration, inclusion, and diversity, valuing talent from all backgrounds. We support career breaks through our Global Returners program and are a Disability Confident Employer. If you need adjustments during recruitment, please inform us. Join BAT and bring your difference to our team.
Key Account Executive employer: British American Tobacco
Contact Detail:
British American Tobacco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Executive
✨Tip Number 1
Familiarise yourself with BAT's product portfolio, especially VELO, VUSE, and GLO. Understanding these products will help you articulate how you can contribute to their mission of reducing health impacts in the industry during your conversations.
✨Tip Number 2
Network with current or former employees of BAT, particularly those in account management roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when discussing your fit for the Key Account Executive position.
✨Tip Number 3
Prepare to discuss your experience with data analysis and market performance monitoring. Highlight specific examples where you've identified opportunities or resolved issues in previous roles, as this aligns closely with the responsibilities of managing account performance at BAT.
✨Tip Number 4
Demonstrate your understanding of the UK retail landscape and consumer behaviour. Being able to discuss trends and how they impact account strategies will show that you're not only knowledgeable but also proactive in aligning with BAT's goals.
We think you need these skills to ace Key Account Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account or category management. Emphasise your achievements in managing budgets, forecasts, and account performance, as these are key responsibilities for the Key Account Executive role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for BAT's mission to decrease health impacts and how your skills align with their goals. Mention specific examples of how you've successfully managed accounts and driven results in previous roles.
Highlight Relevant Skills: Focus on showcasing your strong communication skills, attention to detail, and analytical abilities. These are crucial for building relationships with trade partners and optimising account performance, which are essential aspects of the job.
Showcase Your Understanding of the Industry: Demonstrate your knowledge of the UK retail landscape and consumer behaviour in your application. This will show that you understand the challenges and opportunities within the industry, making you a more attractive candidate for the role.
How to prepare for a job interview at British American Tobacco
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of BAT's products like VELO, VUSE, and GLO. Familiarise yourself with their mission to decrease health impacts and how your role as a Key Account Executive can contribute to this goal.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to manage accounts and execute strategies. Prepare examples from your past experience where you've successfully managed budgets, improved processes, or built strong relationships with trade partners.
✨Showcase Your Analytical Skills
Since the role involves monitoring account performance through data analysis, be ready to discuss how you've used analytical skills in previous roles. Highlight any experience you have with market analysis and how it led to actionable insights.
✨Demonstrate Strong Communication Skills
Effective communication is key in this role. Be prepared to discuss how you've communicated variances to plans or shared market intelligence in the past. Show that you can articulate your thoughts clearly and build rapport with both internal teams and external partners.
