At a Glance
- Tasks: Join a dynamic team to drive innovative marketing strategies and projects.
- Company: British American Tobacco, a global leader in transforming the industry.
- Benefits: Competitive salary, performance bonuses, health plans, and flexible holidays.
- Other info: Embrace diversity and thrive in a supportive, inclusive environment.
- Why this job: Kickstart your career with an 18-month programme that offers real-world experience and growth.
- Qualifications: Master’s degree in Business or Marketing; passion for digital and FMCG.
The predicted salary is between 25000 - 32000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a Marketing Global Graduate in London (Chiswick). Begin an outstanding career with a bright future! At BAT, we give you a phenomenal start to your career by placing you in an environment that nurtures learning, teamwork, and well-being in a leading global company that’s redefining at a rapid pace with more than 200 brands in over 200 markets.
As a Graduate, you’ll play an important part in our long-held ambition to transform the industry and become one of BAT’s future talents that works towards building a smokeless future! The Global Graduate programme is our accelerated 18-month international development program that combines a real job from day one with structured development through extraordinary trainings sought at strengthening your commercial acuity and leadership skills. We are looking for individuals that are looking to accelerate their generalist marketing careers, as well as digital specialised graduates.
The position is based in our UK office in London, Chiswick.
What can you expect:
- 18 months rotational programme with business trips across Western Europe
- Global Grad Academy – an intensive 2-week face-to-face training with peers worldwide
- Collaboration with cross-functional & cross-country teams
- Exposure to innovative, strategic projects and leadership teams
- Continuous development through mentorship, coaching, and structured training
- A launchpad for a successful international career in Marketing & Digital
Is this the right role for you?
We’re looking for graduates who are:
- Curious, self-driven, and eager to learn fast
- Digitally savvy, with an interest in Digital Marketing & eCommerce
- Strong communicators, analytical thinkers, and natural problem-solvers
- Ready to thrive in a fast-paced, international FMCG environment
What are we looking for?
- Master’s degree in Business, Marketing, or related fields
- Prior exposure to Marketing or Business activities is preferred
- Passion for business management, digital, and FMCG
- Results-driven, creative, and collaborative mindset
- Excellent English (another European language is a plus)
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
Global Graduate Marketing employer: British American Tobacco
British American Tobacco is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Southampton or London. Employees benefit from comprehensive perks, including a performance bonus and opportunities for professional growth, all while contributing to a company committed to meeting global regulatory standards in the chemical compliance sector.
StudySmarter Expert Advice🤫
We think this is how you could land Global Graduate Marketing
✨Engage with Local Marketing Events
Get involved with local marketing meetups, workshops, or conferences. These events are perfect for soaking up knowledge and meeting key players in the marketing-communications field, especially if you aim to land a trainee role with companies like British American Tobacco.
✨Leverage Social Media Platforms
Platforms like Twitter and Instagram are great for spotting marketing trends and connecting with professionals. Follow industry influencers, engage with their posts, and don’t shy away from sharing your insights or even your personal projects to catch the eye of hiring managers!
✨Utilise University Career Services
Don’t forget to tap into your university’s career services. They often have connections with companies looking for trainees, plus workshops on interview techniques and resume tips specifically catered for the marketing sector.
✨Get Creative with Your Portfolio
Build a portfolio showcasing any marketing projects or campaigns you've worked on, even if they're just uni projects or passion projects. A well-organised, creative portfolio can set you apart when applying to roles at British American Tobacco and others—you want to show your potential!
We think you need these skills to ace Global Graduate Marketing
Some tips for your application 🫡
Show Your Flair for Words:When applying for the Global Graduate Marketing position in marketing communications, we need to see your writing chops! Include examples of your creative copywriting, whether that’s blog posts, social media content, or even that snappy newsletter you whipped up for a class project. Your ability to craft compelling messages is key in this field!
Buzz About Your Passion for Marketing:In your cover letter, don’t just list your skills—tell us why you’re passionate about marketing communications! We love candidates who are eager to learn and grow, so share any relevant projects or campaigns you’ve been involved in, even if they’re academic or personal. Show us your enthusiasm, and we’ll be excited about the potential in you!
Include Relevant Coursework or Certifications:If you’ve taken any courses or workshops in marketing, communications, or digital media, highlight them in your CV. These can demonstrate your commitment to the industry and the skills you've developed, which are extremely important for a Global Graduate Marketing role. Don’t forget to mention any tools or platforms you’re familiar with!
Keep It Clear and Concise:Given that we’re looking for a trainee, make sure your CV and cover letter are clear and to the point. Avoid jargon and keep your sentences short. We want to see your potential and enthusiasm, so a straightforward application helps in getting your personality across without any fluff. Apply through our website to make sure we don’t miss your submission!
How to prepare for a job interview at British American Tobacco
✨Show Off Your Creative Side
For a marketing communications trainee role, it's crucial to demonstrate your creativity. Think of ways you can present your ideas or previous projects, maybe even tailoring a mini-campaign to showcase your skills. Use visuals in your portfolio that reflect your creative thought process—style is key here!
✨Brush Up on Digital Tools
Get familiar with industry-standard tools like Google Analytics, HubSpot, or Canva. These are often discussed in interviews for marketing roles, so having a few examples up your sleeve where you've used them (even in a project or assignment) will definitely impress the hiring team at British American Tobacco.
✨Prepare for Real-Life Scenarios
In your interview, they might ask you to brainstorm ideas for a campaign or tackle a problem they’re facing. Practise answering these types of questions by studying case studies or real-world campaigns, and think about what you’d do differently if given the chance. This shows your ability to think on your feet!
✨Highlight Your Willingness to Learn
As this is a trainee position, showing your eagerness to learn and grow is more important than having extensive experience. Talk about what excites you about the marketing world and how you adapt when faced with new challenges. Employers at British American Tobacco love to see enthusiasm and a growth mindset!
