Digital Transformation Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Digital Technology Executive will be an integral member of the Western Europe (WE) Area Digital Technology team within IDT, focused on supporting the implementation of Trade and B2B digital solutions. This role plays a pivotal part in bridging Sales, Marketing, BI, and IT, translating strategic visions into tangible digital capabilities. The candidate will contribute to the end-to-end delivery of multi-channel technology products that align with business objectives and values across BAT’s dynamic European end markets. Strong collaboration, business acumen, and a drive to navigate complex ecosystems are essential for success in this role.

Your key responsibilities will include:

• Support the Digital Transformation Manager in delivering digital products and executing the Trade Digital Strategy across Western Europe to help end markets achieve their goals.
• Drive collaboration within the Area Trade Centre of Excellence, sharing best practices and fostering continuous improvement.
• Conduct data analysis to assess and expand trade digital capabilities, supporting both strategic and operational decision-making.
• Actively contribute to design-thinking workshops, market research, and competitor analysis to identify customer needs and inform digital product strategies.
• Facilitate automation adoption and explore innovative digital solutions that create value for BAT customers.
• Manage project planning and execution, ensuring alignment with business goals and effective communication within product teams.
• Support stakeholder engagement by collecting and assessing new requirements, preparing business cases, and evaluating usability and feasibility.
• Monitor KPIs, share insights on emerging trends, and contribute to knowledge sharing and continuous innovation within the IDT team.

What are we looking for?

• Experience in the FMCG sector or solid understanding of its dynamics, with a background in IT, product, or marketing-related digital roles.
• Strong grasp of digital product fundamentals, including customer-centric design, user experience, and customer journeys.
• Solid understanding of trade and B2B principles, including trade effectiveness and the B2B–B2C connection.
• Proficient in Agile methodologies and experienced in handling data, analytics, and performance reporting using dashboards and visualizations.
• Strong analytical, critical thinking, and problem-solving skills with the ability to turn data into actionable insights.
• Effective communicator with the ability to influence and collaborate across cross-functional, multicultural, and fast-paced environments.
• Skilled in vendor relationship management and familiar with CRM tools, automation, and digital customer journey technologies.
• Degree educated (e.g., business, marketing, product management), with experience in B2B, D2C, tech/startup environments, or business intelligence considered an advantage.

What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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