At a Glance
- Tasks: Support BAT's digital platforms and enhance user experience through data-driven insights.
- Company: Join British American Tobacco, a global leader in creating a smokeless world.
- Benefits: Enjoy competitive bonuses, flexible holidays, and continuous learning opportunities.
- Other info: Embrace inclusivity and diverse perspectives in a supportive workplace.
- Why this job: Make a real impact on digital e-commerce while growing your career in a dynamic environment.
- Qualifications: Degree in Digital Marketing or related field; experience with digital platforms is a plus.
The predicted salary is between 40000 - 50000 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a Digital Platforms Executive in Chiswick, London. As a Digital E-commerce Platforms Executive, you will support the evolution of BAT’s digital platforms, working closely with internal teams and external partners to ensure strong execution, quality standards, and consistency across markets. Your role will involve coordinating platform enhancements, driving deployments and migrations, maintaining governance and best practices, and ensuring data accuracy and performance tracking. Understanding of digital platforms and UX/UI fundamentals, and a structured, proactive approach to delivery and stakeholder collaboration are essential for success in this role.
What is the direct impact of this role on the team or organization? You will have direct impact on the Western European digital business through ensuring our teams are using data that is up to date and well-integrated into our internal frameworks.
Your key responsibilities will include:
- Deployments & Enhancements: Coordinate E-commerce updates, feature releases, migrations, and optimisations in collaboration with internal teams and external agencies, ensuring timely and high-quality delivery.
- Data Quality & Performance Tracking: Ensure accuracy and consistency of data across digital platforms, supporting correct tracking, reporting, and insight generation to measure performance against key KPIs.
- UX & Premium Experience Support: Contribute to the enhancement of user experience and premiumisation initiatives throughout our websites by supporting testing, feedback collection, and implementation of UX/UI improvements.
- Stakeholder Collaboration: Work closely with markets, brand teams, IT, legal team, and external partners to align priorities, manage dependencies, and ensure platform solutions meet business and regulatory requirements.
- Commercial & Sales KPI Monitoring: Actively monitor E-commerce performance and key commercial metrics (e.g. conversion rate, AOV, funnel performance, NTOs), identifying early signs of performance decline and proactively escalating risks or opportunities to enhance UX or conversion.
- Process & Documentation Support: Assist in maintaining clear documentation, processes, and ways of working across E-commerce initiatives to support efficient collaboration and knowledge sharing.
What are we looking for?
- Bachelor’s degree in Digital Marketing, Business, E-commerce, Data, or related field preferred; additional certifications in digital analytics, UX/CRO, or marketing tools (e.g., GA, Shopify) plus a continuous learning mindset are advantageous.
- Experience in a commercial, performance-driven digital role with exposure to sales, conversion optimisation, funnel metrics, and analytics tools such as GA4 and Adobe Analytics.
- Experience working with digital platforms/websites, including supporting website launches, enhancements, migrations, and feature releases.
- Proven ability to collaborate effectively with cross-functional teams (Brand, CRM, Analytics, IT, Legal/Compliance, and external agencies).
- Strong project management skills, including planning, coordinating, and delivering complex digital projects.
- Excellent communication skills, strong attention to detail, and the ability to work independently and drive own tasks and priorities.
- Ability to track, monitor, and report on digital performance using analytics tools to support data-driven decision-making and optimisation.
- Desirable (not essential): Exposure to A/B testing and customer journey optimisation, with familiarity in tools such as Contentsquare, Qualtrics, UserTesting, and knowledge of UX/CRO and experimentation methodologies.
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Digital E-commerce Platforms Executive employer: British American Tobacco
British American Tobacco UK is an exceptional employer, offering a dynamic work environment in Chiswick, London, where innovation and collaboration are at the forefront of our mission to create A Better Tomorrow™. With a strong commitment to employee growth, we provide access to personalised development programmes and online learning platforms, ensuring that your career progression is not just a goal but a reality. Our inclusive culture champions diversity and supports work-life balance, making BAT a truly rewarding place to build your future.
StudySmarter Expert Advice🤫
We think this is how you could land Digital E-commerce Platforms Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching BAT’s digital platforms and recent projects. Show us that you’re not just interested in the role but also passionate about our mission to create A Better Tomorrow™.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in e-commerce and data analytics can directly impact our digital business. We want to see your enthusiasm and how you can contribute to our goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team.
We think you need these skills to ace Digital E-commerce Platforms Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital platforms and e-commerce. We want to see how your skills align with the role of Digital E-commerce Platforms Executive, so don’t hold back on showcasing relevant projects!
Showcase Your Data Skills:Since this role involves a lot of data accuracy and performance tracking, be sure to mention any experience you have with analytics tools like GA4 or Adobe Analytics. We love seeing candidates who can demonstrate their ability to make data-driven decisions!
Highlight Collaboration Experience:This position requires working closely with various teams, so share examples of how you've successfully collaborated in the past. Whether it’s with IT, marketing, or external partners, we want to know how you’ve built strong working relationships.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at British American Tobacco
✨Know Your Digital Platforms
Familiarise yourself with the latest trends in digital e-commerce platforms. Understand how they work, their features, and how they can enhance user experience. This knowledge will help you discuss your insights confidently during the interview.
✨Showcase Your Data Skills
Be prepared to talk about your experience with data accuracy and performance tracking. Bring examples of how you've used analytics tools like GA4 or Adobe Analytics to drive decisions. Highlighting your ability to monitor KPIs will show you're ready to make an impact.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share examples of successful collaborations. Discuss how you've managed dependencies and aligned priorities with stakeholders in past projects. This will demonstrate your teamwork skills and proactive approach.
✨Prepare for Scenario Questions
Anticipate questions that ask how you'd handle specific challenges related to platform enhancements or data quality. Think through your problem-solving strategies and be ready to articulate them clearly. This will showcase your structured approach to delivery.
