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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns to enhance consumer experience across multiple categories.
- Company: Join British American Tobacco, a global leader committed to reducing health impacts in the industry.
- Benefits: Enjoy a competitive bonus, flexible holidays, health plans, and opportunities for personal growth.
- Why this job: Be part of a transformative environment that values collaboration, inclusion, and career advancement.
- Qualifications: Experience in FMCG marketing, strong project management skills, and a consumer-centric mindset required.
- Other info: This is an evergreen position; apply now to be considered when openings arise.
The predicted salary is between 43200 - 72000 £ per year.
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a Consumer Experience Strategy & Planning Manager, in Chiswick, London.
FUNCTION: Marketing
LOCATION: Chiswick, London
This is an evergreen requisition, meaning that we do not have a position available at the moment, however please apply and you will be contacted as soon as the position becomes available if your application is suitable.
ROLE POSITIONING AND OBJECTIVES
The Consumer Experience Strategy & Planning Manager is responsible for the delivery of marketing communication strategy & communication cycle plans in line with brand growth priorities across categories and end markets. Responsibilities will also include:
Your key responsibilities will include:
- Contributing to communication plan development & omnichannel mono/ multicategory guidelines across touchpoints.
- Ensuring the delivery of toolkit OTIF, in line with set strategy and priorities.
- Developing & supervising campaign critical path scheduling.
- Executing the adaptation of global CCG’s & delivering touchpoint packages by cycle and by market for a specific / all categories.
- Leading Campaign development (for local needs not catered in Global CCGs).
- Ensuring key branded content delivery (retail screen, 121 assets/ message, etc) OTIF meeting local needs & trade priorities.
- Closely collaborating with the EM Consumer Experience & Trade team, Area Insights & Category team.
- Actively monitoring campaign KPIs delivery, implementing Consumer Insights in order to increase efficiency.
- Actively managing relationships with external Agencies.
- Supervising spending & managing budgets.
What are we looking for?
- Previous experience working with Brands / CX EM Experience in FMCG industry.
- A strong understanding of key marketing principles: consumer needs & journey, strategy & activation touchpoints.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- Previous line management experience.
- Effective stakeholder management – working with and managing multiple stakeholders (internal and external agencies).
- A commercially orientated and consumer centric mindset.
- Strong project management skills, with multiple markets in scope. Ability to maintain focus on several projects at the same time and effective planning skills.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility).
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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Consumer Experience Strategy & Planning Manager employer: British American Tobacco
Contact Detail:
British American Tobacco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Experience Strategy & Planning Manager
✨Tip Number 1
Familiarize yourself with the latest trends in consumer experience and marketing strategies, especially within the FMCG sector. This knowledge will help you demonstrate your understanding of the industry during interviews.
✨Tip Number 2
Network with professionals in the marketing and consumer experience fields. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the role.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to adapt and thrive in fast-paced environments.
✨Tip Number 4
Research British American Tobacco's recent campaigns and initiatives. Being knowledgeable about their current strategies will allow you to engage in meaningful conversations during the interview process.
We think you need these skills to ace Consumer Experience Strategy & Planning Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Consumer Experience Strategy & Planning Manager. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize your previous experience in brand management and consumer experience, especially within the FMCG industry. Use specific examples to demonstrate your understanding of marketing principles and project management skills.
Showcase Your Skills: Clearly outline your skills in stakeholder management, campaign development, and budget supervision. Mention any tools or methodologies you are familiar with that can enhance your effectiveness in this role.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your CV but also expresses your passion for the role and the company. Discuss how your values align with BAT's commitment to inclusivity and continuous improvement.
How to prepare for a job interview at British American Tobacco
✨Understand the Brand and Its Mission
Before your interview, make sure you have a solid understanding of British American Tobacco's mission to decrease the health impact of its products. Familiarize yourself with their key brands like VELO, VUSE, and GLO, and be prepared to discuss how your experience aligns with their goals.
✨Showcase Your Marketing Expertise
Highlight your previous experience in marketing, especially within the FMCG industry. Be ready to discuss specific campaigns you've worked on, your role in developing communication strategies, and how you measured their success through KPIs.
✨Demonstrate Project Management Skills
Since the role requires strong project management skills, prepare examples that showcase your ability to manage multiple projects simultaneously. Discuss how you prioritize tasks, manage budgets, and ensure timely delivery of marketing materials.
✨Emphasize Stakeholder Management
Effective stakeholder management is crucial for this position. Be prepared to share experiences where you successfully collaborated with internal teams and external agencies. Highlight your communication skills and how you navigate different perspectives to achieve common goals.
