At a Glance
- Tasks: Support exciting marketing campaigns and engage consumers through innovative events.
- Company: Join British American Tobacco, a global leader in transforming the industry.
- Benefits: Competitive salary, performance bonuses, flexible holidays, and health plans.
- Other info: Opportunities for personal growth and career advancement in an inclusive culture.
- Why this job: Gain hands-on experience in a dynamic environment while shaping consumer experiences.
- Qualifications: Passion for marketing, strong organisational skills, and a collaborative mindset.
The predicted salary is between 40500 - 49500 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a Marketing Deployment Intern in London, Chiswick.
At BAT, we’re transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, we’re looking for passionate, creative, and ambitious talent ready to Be the Change. Join our Events & Engagement (E&E) Direct Engagement Team, where creativity meets strategy. We’re a tight-knit, collaborative group bringing to life unforgettable consumer experiences — from Mobile Pop-Ups and 1-2-1 events at venues to nationwide campaigns that connect our brands with audiences in meaningful ways.
Your key responsibilities will include:
- Support the planning and execution of high-impact direct engagement campaigns for the UK market, with a primary focus on 1-to-1 via Fly Teams, Mobile Pop Ups and On Trade channels and when required large-scale events that bring our brand to life.
- Lead weekly team meetings and help track performance, KPIs, and budgets.
- Coordinate with internal stakeholders (Legal, External Affairs, Finance and Brand Teams) to ensure compliance and campaign excellence.
- Collaborate with creative agencies — managing timelines, deliverables, and project progress.
- Prepare reports and insights to measure campaign success and identify improvement opportunities.
- Support compliance checks, event logistics, and other operational needs behind the scenes.
- Monitor competitor activities and contribute fresh, innovative ideas for upcoming campaigns.
- Work cross‑functionally with the wider Consumer Experience and Brand teams to align on cycle plans and project timelines.
What are we looking for?
- Passionate about marketing, events, consumer engagement and brand experiences.
- Analytical mindset — comfortable using data to support decision‑making.
- Strong organizational skills with an eye for detail and creativity.
- Proactive, curious, and eager to learn in a dynamic environment.
- Great communicator and team player with a collaborative approach.
- Confident in Microsoft Office (Excel, PowerPoint, Outlook).
- Eligible to work in the UK / having work Visa to the UK.
- Marketing or any related business studies is essential.
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here. You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Marketing Deployment Intern in City of Westminster employer: British American Tobacco
British American Tobacco UK is an exceptional employer, offering a dynamic work environment in Southampton where innovation and collaboration thrive. With a strong commitment to employee development, we provide access to online learning platforms and personalized growth programs, ensuring that your career progression is not just a goal but a reality. Our inclusive culture, coupled with competitive benefits such as a market-leading performance bonus and flexible holiday plans, makes BAT a fantastic place to build a meaningful and rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Deployment Intern in City of Westminster
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag British American Tobacco when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at British American Tobacco.
We think you need these skills to ace Marketing Deployment Intern in City of Westminster
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like British American Tobacco want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to British American Tobacco.
Research and Reference:Don't forget to do a bit of homework on British American Tobacco! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at British American Tobacco
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to British American Tobacco—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to British American Tobacco’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at British American Tobacco. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
