At a Glance
- Tasks: Enhance digital experiences for millions by analysing data and providing actionable insights.
- Company: Join British Airways, a pioneering airline with over 100 years of history.
- Benefits: Enjoy staff travel perks, competitive salary, and opportunities for personal growth.
- Other info: Be part of a diverse team committed to innovation and inclusion.
- Why this job: Make a real impact on customer journeys and shape the future of travel.
- Qualifications: Strong analytical skills and experience in data analysis and digital performance.
The predicted salary is between 40500 - 49500 £ per year.
A career without limits. As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain. This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues. A job at British Airways is yours to make. We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
The role: Digital Analytics & Insights Analyst. How do you improve a digital experience used by millions of customers worldwide? Join the Digital Performance Analytics team within Commercial Leisure Strategy, Planning & Analytics and help shape the future of BA.com and the British Airways app. From booking a flight to managing a trip, our digital platforms are a key part of every customer's journey. Curious about why customers behave the way they do? Love turning data into ideas that make a real difference? This could be the role for you!
Working with Product, Digital and Commercial teams, you'll use customer, digital and commercial data to uncover opportunities, solve problems and influence decisions. Whether it's understanding customer behaviour, improving a digital journey or testing a new idea, your insights will help create better experiences for our customers and better outcomes for the business.
What you'll do:
- Improve customer journeys across BA.com and the British Airways app.
- Use data from analytics tools, customer research, surveys and session replays to uncover actionable insights.
- Support experimentation and A/B testing to help teams learn what works best.
- Turn business questions into clear analysis and practical recommendations.
- Spot opportunities to improve customer engagement, conversion and digital performance.
- Deliver insight, reporting and forecasting to support key business decisions.
- Bring data to life through engaging storytelling and stakeholder presentations.
- Leverage AI-driven tools to transform analytical processes, generate actionable insights and provide data-led recommendations.
What you'll bring:
- A curious mindset, strong analytical skills and a passion for solving problems.
- Experience analysing data and delivering actionable insights.
- Experience working with digital, customer or online performance data.
- Strong analytical, critical-thinking and problem-solving skills.
- Experience presenting findings and recommendations to stakeholders.
- Experience using analytics, reporting or visualisation tools.
- Qualifications demonstrating analytical capability.
- Exposure to AI and AI-powered analytics tools would be an advantage.
What we offer:
We believe that all the people who work with us should feel valued for the part they play. From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted 'Hotline' airfares per year for yourself, friends, and family. At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress. We never stand still, and we don’t expect our people to either.
Inclusion & Diversity: At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work. Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
Digital Analytics & Insights Analyst in London employer: British Airways
At British Airways, we pride ourselves on being an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Lead Network Engineer, you'll enjoy unparalleled staff travel benefits, opportunities for professional growth, and a commitment to inclusion and diversity that ensures every voice is heard. Join us in shaping the future of air travel while enjoying a fulfilling career that truly takes you places.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analytics & Insights Analyst in London
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like British Airways!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Digital Analytics & Insights Analyst at British Airways.
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like British Airways.
✨Apply Directly through Our Website
When you find a suitable opening like Digital Analytics & Insights Analyst at British Airways, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Digital Analytics & Insights Analyst in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at British Airways, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at British Airways. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at British Airways
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at British Airways!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
