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For Companies At a Glance
- Tasks: Craft engaging copy for marketing campaigns and brand communication.
- Company: Join British Airways, a pioneering airline connecting Britain with the world for over 100 years.
- Benefits: Enjoy unlimited staff travel benefits and discounted airfares for friends and family.
- Why this job: Be part of a creative team where your storytelling skills can shine and make an impact.
- Qualifications: Proven copywriting experience with a strong portfolio; teamwork and multitasking skills are essential.
- Other info: We value diversity and encourage applicants from all backgrounds to join our journey.
The predicted salary is between 28800 - 43200 £ per year.
A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
Are you a creative storyteller with a passion for brand communication? We’re looking for a talented Copywriter to bring our vision to life through compelling and impactful copy.
About the Role:
As a Copywriter, you will support the Creative Studio, crafting copy that defines and elevates our brand across multiple internal and external touchpoints. From marketing campaigns and storyboards to manifestos and customer-facing touchpoints, your work will help shape how we communicate with the world.
What You’ll Do:
- Write clear, engaging copy aligned with our brand’s tone of voice for both digital and print channels within a dynamic and fast-paced portfolio.
- Collaborate with internal teams and external agency partners, including working directly with stakeholders, the wider copywriting community at British Airways, and creatives to deliver impactful content.
- Lead concept ideation for high-level briefs, contributing to ATL/BTL campaigns.
- Act as a champion for consistency, accessibility, and quality in all copy deliverables.
- Manage quality control processes, ensuring alignment with brand principles and guidelines.
What We’re Looking For:
- A passionate, detail-oriented creative with a can-do attitude.
- Proven experience in producing exceptional copy, supported by a strong portfolio.
- Expertise in accessibility standards and copy principles.
- Strong stakeholder management and teamwork skills, with the ability to multitask in a dynamic environment.
- Proficiency in Adobe Workfront is desirable.
Why Join Us?
Be part of a team that thrives on collaboration, innovation, and storytelling excellence. You’ll have the tools, training, and support needed to excel in a fast-paced, creative environment where your work directly impacts brand metrics and audience engagement.
Ready to Make an Impact?
If you’re passionate about storytelling and ready to take your copywriting career to the next level, we’d love to hear from you!
What we offer:
We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.
From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
We never stand still, and we don’t expect our people to either.
Inclusion & Diversity
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
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Copywriter employer: British Airways
Contact Detail:
British Airways Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarize yourself with British Airways' brand voice and values. Understanding how they communicate will help you craft copy that resonates with their audience and aligns with their messaging.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past work that highlight your ability to create engaging narratives. This will demonstrate your creativity and how you can elevate the brand's communication.
✨Tip Number 3
Network with current or former employees of British Airways, especially those in creative roles. They can provide insights into the company culture and what it takes to succeed as a Copywriter there.
✨Tip Number 4
Stay updated on industry trends and best practices in copywriting and brand communication. Being knowledgeable about current standards will help you stand out as a candidate who is ready to contribute from day one.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing, immerse yourself in British Airways' brand voice. Read their marketing materials and social media posts to get a feel for their tone and style. This will help you craft copy that aligns perfectly with their communication strategy.
Showcase Your Portfolio: Include a strong portfolio that highlights your best copywriting work. Make sure to select pieces that demonstrate your ability to write engaging and impactful content across different formats, such as digital and print.
Tailor Your Application: Customize your cover letter and CV to reflect the specific requirements of the Copywriter role. Highlight your experience with stakeholder management, teamwork, and any relevant tools like Adobe Workfront, as these are key aspects of the job.
Emphasize Creativity and Collaboration: In your application, emphasize your creative storytelling skills and your ability to collaborate with teams. Provide examples of past projects where you contributed to successful campaigns or worked closely with others to achieve a common goal.
How to prepare for a job interview at British Airways
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Tailor it to include examples that align with British Airways' brand voice and values, demonstrating your ability to craft engaging and impactful content.
✨Understand the Brand
Research British Airways thoroughly before the interview. Familiarize yourself with their tone of voice, recent campaigns, and overall brand messaging. This will help you speak confidently about how you can contribute to their storytelling efforts.
✨Prepare for Collaboration Questions
Since the role involves working with various teams and stakeholders, be ready to discuss your experience in collaboration. Share specific examples of how you've successfully worked with others to create compelling copy or campaigns.
✨Demonstrate Your Creativity
Be prepared to showcase your creative thinking during the interview. You might be asked to brainstorm ideas or provide concepts for hypothetical campaigns. Show your ability to think outside the box while staying aligned with the brand's objectives.
