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For Companies At a Glance
- Tasks: Lead the content strategy and create memorable travel experiences for customers.
- Company: Join British Airways Holidays, a passionate team redefining travel.
- Benefits: 26 days holiday, flexible hours, travel discounts, and private medical care.
- Why this job: Shape new products and processes in a dynamic, supportive environment.
- Qualifications: Experience in leading content teams and strong digital storytelling skills.
- Other info: Opportunities for career growth in a diverse and inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
hackajob is collaborating with British Airways to connect them with exceptional tech professionals for this role. British Airways Holidays is part of IAG Loyalty, the people behind the global loyalty currency, Avios. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world’s most rewarding experiences for our customers through holidays, loyalty programmes and new products.
Content will be a critical enabler of our planned growth plans. The Content Lead will define and execute on an ambitious content strategy, with the goal to position our business as a market-leading travel selling platform.
What You’ll Be Doing
- Develop and lead the end-to-end content strategy, ensuring alignment with brand, customer needs, and commercial priorities across all digital touch points.
- Oversee content creation, management, and optimisation, including copywriting, imagery, metadata, and structured content within our CMS and supporting tools.
- Establish and maintain content standards, including tone of voice, editorial guidelines, accessibility requirements, and quality assurance processes.
- Lead and mentor the content team, spanning content managers, copywriters, imagery specialists, and content operations, fostering a culture of excellence and continuous improvement.
- Partner with Product, UX/UI, and Engineering to ensure content is integrated seamlessly into journeys, supports user needs, and is delivered efficiently through scalable systems and workflows.
- Drive operational efficiency, improving content workflows, governance, tooling, and processes to support timely, accurate, and high-quality content delivery.
What You’ll Bring
- Experience leading content teams in a digital, e-commerce, or travel environment, with responsibility for both creative and operational content functions.
- Strong expertise in content strategy, copywriting, and digital storytelling, with a portfolio demonstrating impact on customer experience and commercial outcomes.
- Deep understanding of CMS platforms, structured content, and content operations, including workflows, governance, and tooling.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and advocate for content as a strategic asset.
- Experience managing imagery and rich media, including curation, rights management, and optimisation for digital channels.
- An innovative mindset, with an ambition to have a transformational impact.
Why You’ll Love It
- You’re excited to build from the ground up.
- You thrive in small, high performing teams.
- You love fast pace and continuous learning.
- You love taking ownership end to end.
What We Can Offer You
- Our office is in central Crawley with hybrid working (UK only).
- 26 days holiday (rising to 30 with service) bank holidays — option to buy/sell 5.
- Unlimited standby & premium standby fares for you and your nominees from day one.
- Holiday & flight discounts for you, friends & family from day one.
- Flexible working hours.
- Annual bonus.
- Pension (6% employer / 3% employee).
- Private medical & dental with BUPA.
- Enhanced Primary & Co-Parent Leave.
- Work up to 20 days per year in Europe.
- Cycle to Work scheme.
- Electric/ULEV car scheme.
- Ability to purchase Avios through salary at a discounted rate.
- Wellbeing and recognition programmes.
What Makes Us Special
You do. Our people bring the energy, warmth and ideas that make British Airways Holidays extraordinary. As we grow, you’ll have real opportunities to grow too — developing your skills and advancing your career. Join a team that’s passionate about travel, serious about quality, and full of people who love what they do.
Diversity, Equality & Inclusion
We’re committed to creating a workplace where everyone feels valued, respected and able to thrive — professionally and personally. We aim to be: Inclusive – everyone feels they belong; Equitable & fair – recognising and supporting individual needs; Diverse – representing the communities we serve.
Please note: We may close this vacancy early if we receive a high volume of applications or if business priorities change.
Content Lead employer: British Airways
Contact Detail:
British Airways Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at British Airways. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work. Make it easy for them to see how you can elevate their brand.
✨Tip Number 3
Prepare for the interview by understanding their brand voice and values. Tailor your responses to show how you align with their mission of creating unforgettable experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Lead role. Highlight your experience in content strategy and team leadership, and show how your skills align with British Airways Holidays' mission to create unforgettable experiences.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your expertise in copywriting and digital storytelling. We want to see how you've made an impact in previous roles, so pick your best work that aligns with the travel and e-commerce sectors.
Be Authentic: Let your personality shine through in your application. British Airways Holidays values a culture of collaboration and innovation, so don’t be afraid to express your passion for travel and how you can contribute to their exciting journey.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, you can ensure your application reaches the right people and stands out in the best possible way!
How to prepare for a job interview at British Airways
✨Know Your Content Strategy
Before the interview, dive deep into British Airways Holidays' current content strategy. Familiarise yourself with their tone of voice and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your understanding of their brand.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your best work in content creation and management. Be ready to discuss specific projects where you made a significant impact on customer experience or commercial outcomes, as this will showcase your expertise and creativity.
✨Prepare for Cross-Functional Collaboration
Since the role involves partnering with Product, UX/UI, and Engineering teams, think of examples from your past where you successfully collaborated across departments. Highlight how you influenced stakeholders and advocated for content as a strategic asset to ensure seamless integration.
✨Emphasise Your Leadership Skills
As a Content Lead, you'll be mentoring a team. Prepare to discuss your leadership style and how you've fostered a culture of excellence and continuous improvement in previous roles. Share specific instances where you guided your team through challenges and celebrated successes together.
