Social Media Content Executive

A career without limits. As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain. This originality has been in our blood since day one. It's the spirit we share with the people that fly with us, our partners, and our colleagues. A job at British Airways is yours to make.

The Role: Social Media Content Executive

Join British Airways as a Social Media Content Executive and help shape the way we engage with millions of followers worldwide. This exciting role sits within our Corporate Affairs team and is responsible for delivering exceptional content that powers our social media strategy and strengthens the BA brand globally.

What You'll Do:

• Create and publish high-quality content across British Airways' social media channels, delivering compelling messaging that resonates with diverse audiences.
• Collaborate with influencers, partners, and internal stakeholders to ensure consistent and effective exposure on owned and earned platforms.
• Support the development and execution of integrated social media campaigns across paid, owned, and earned media to amplify our global PR and marketing communications.
• Capture and edit creative content, including images, video, and animations, staying ahead of digital trends to keep our channels fresh and engaging.
• Provide insightful social media analytics to inform decision-making across the airline.
• Act as a brand guardian, ensuring all content aligns with our tone, values, and strategic direction.
• Advise and support colleagues across marketing, customer engagement, and corporate communications to align messaging and maximise impact.
• Manage community interactions across social media platforms, fostering a positive and responsive presence.
• Evaluate campaign performance and deliver actionable insights to drive continuous improvement.

What You'll Bring to British Airways:

• A collaborative, proactive mindset with excellent problem-solving skills.
• Natural relationship-building capabilities with the ability to influence at all levels.
• Confidence in navigating high-pressure environments with professionalism and discretion.
• A passion for creativity, innovation, and staying ahead of digital trends.

Your Experience:

• Proven experience managing social media channels, including TikTok, Instagram, LinkedIn, Facebook, and X (formerly Twitter), with high levels of engagement.
• Strong skills in photography, videography, and editing.
• Deep understanding of social media, PR, marketing, and digital measurement tools.
• Demonstrated success creating, analysing, and optimising content strategies.
• Background in communications, public relations, or marketing, with a track record of cross-functional collaboration.

Apply now and become part of the story behind the skies. Help us share the BA journey with the world.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. From the day you join us, you'll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You'll also receive up to 30 discounted Hotline airfares per year for yourself, friends, and family. At British Airways you'll have the chance to take on new challenges and move forward in a way that feels right for you.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work. Inclusion and diversity is a key driver of innovation and we're committed to creating a culture where everyone feels that they can be themselves.