At a Glance
- Tasks: Shape and evolve British Airways' brand strategy across various channels.
- Company: Join the iconic British Airways team with a focus on brand excellence.
- Benefits: Competitive salary, flexible working options, and opportunities for career growth.
- Other info: Two fixed-term roles available, including maternity cover until late 2027.
- Why this job: Make a real impact on a globally recognised brand and enhance customer experiences.
- Qualifications: Experience in brand strategy and strong communication skills required.
The predicted salary is between 56700 - 69300 £ per year.
British Airways is seeking a Brand Lead to shape and evolve the airline's brand strategy across channels.
You will translate strategic direction into practical materials, guidance and narratives, while ensuring consistency with Masterbrand across all customer touchpoints and products.
Join a team focused on customer insights, governance and strong brand ownership, with two fixed-term opportunities including a maternity cover until late 2027.
Brand Strategy Lead — Global Brand & Experience in London employer: British Airways PLC
At British Airways, we pride ourselves on being an exceptional employer that values diversity and innovation. As a Commercial Proposition Specialist, you'll enjoy a dynamic work environment where your contributions directly impact customer experiences and business performance. With fantastic staff travel benefits, opportunities for personal growth, and a commitment to inclusivity, you'll find a rewarding career that truly takes you places.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategy Lead — Global Brand & Experience in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Brand Strategy Lead — Global Brand & Experience in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Airways PLC from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Airways PLC specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Airways PLC
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Airways PLC, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Airways PLC you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Airways PLC that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Airways PLC, so think on your feet and don't hesitate to showcase your creativity!
