British Airways is seeking a Digital Experimentation Lead to own and scale our experimentation programme across ba.com and the app. You’ll lead a small team, collaborate with product, technology and agency partners, and champion testing as the driver of customer impact and commercial performance.
You’ll run A/B and multivariate tests using tools such as Adobe Target and Optimizely, build communities of practice, and ensure insights inform product decisions with rigorous data analysis.
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Lead, Digital Experimentation & A/B Testing employer: British Airways PLC
At British Airways, we pride ourselves on being an exceptional employer that values diversity and innovation. As a Commercial Proposition Specialist, you'll enjoy a dynamic work environment where your contributions directly impact customer experiences and business performance. With fantastic staff travel benefits, opportunities for personal growth, and a commitment to inclusivity, you'll find a rewarding career that truly takes you places.
