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For Companies At a Glance
- Tasks: Lead the content strategy and create unforgettable travel experiences.
- Company: Join British Airways Holidays, a passionate team redefining travel.
- Benefits: 26 days holiday, flexible hours, travel discounts, and private medical care.
- Why this job: Shape new products and processes in a dynamic, supportive environment.
- Qualifications: Experience in content leadership and digital storytelling required.
- Other info: Hybrid working model with opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
British Airways Holidays is a thriving business, passionate about travel and part of IAG Loyalty. We create memories through handpicked hotels, curated car hire, and unforgettable experiences.
About The Role
Content will be a critical enabler of our planned growth. The Content Lead will define and execute an ambitious content strategy to position our business as a market-leading travel selling platform.
What You’ll Be Doing
- Develop and lead the end-to-end content strategy, ensuring alignment with brand, customer needs, and commercial priorities across all digital touch points.
- Oversee content creation, management, and optimisation, including copywriting, imagery, metadata, and structured content within our CMS and supporting tools.
- Establish and maintain content standards, including tone of voice, editorial guidelines, accessibility requirements, and quality assurance processes.
- Lead and mentor the content team, fostering a culture of excellence and continuous improvement.
- Partner with Product, UX/UI, and Engineering to ensure content is integrated seamlessly into journeys and delivered efficiently.
- Drive operational efficiency, improving content workflows, governance, tooling, and processes for high-quality content delivery.
What You’ll Bring
- Experience leading content teams in a digital, e-commerce, or travel environment.
- Strong expertise in content strategy, copywriting, and digital storytelling.
- Deep understanding of CMS platforms, structured content, and content operations.
- Excellent communication and stakeholder management skills.
- Experience managing imagery and rich media.
- An innovative mindset, with ambition for transformational impact.
Why You’ll Love It
- You’re excited to build from the ground up, shaping new products and processes.
- You thrive in small, high-performing teams where collaboration is real.
- You love fast pace and continuous learning, valuing progress over perfection.
- You enjoy taking ownership end to end, from ideation to delivery and review.
What We Can Offer You
- 26 days holiday (rising to 30 with service) + bank holidays.
- Unlimited standby & premium standby fares for you and your nominees from day one.
- Holiday & flight discounts for you, friends & family from day one.
- Flexible working hours.
- Annual bonus.
- Pension (6% employer / 3% employee).
- Private medical & dental with BUPA.
- Enhanced Primary & Co-Parent Leave.
- Work up to 20 days per year in Europe.
- Cycle to Work scheme.
- Electric/ULEV car scheme.
- Ability to purchase Avios through salary at a discounted rate.
- Wellbeing and recognition programmes.
Diversity, Equality & Inclusion
We’re committed to creating a workplace where everyone feels valued, respected, and able to thrive. We aim to be inclusive, equitable, and diverse.
Please note: We may close this vacancy early if we receive a high volume of applications or if business priorities change.
Content Lead in Crawley employer: British Airways Holidays
Contact Detail:
British Airways Holidays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead in Crawley
✨Tip Number 1
Network like a pro! Reach out to people in the travel and content industry on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work. Whether it’s copywriting or digital storytelling, make sure it’s easy to access and visually appealing.
✨Tip Number 3
Prepare for interviews by researching British Airways Holidays and their content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Content Lead in Crawley
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in content strategy and digital storytelling. We want to see how your skills align with our goals at British Airways Holidays!
Showcase Your Portfolio: Include examples of your previous work that demonstrate your impact on customer experience and commercial outcomes. A strong portfolio can really set you apart from the crowd!
Be Authentic: Let your personality shine through in your application. We value genuine passion for travel and creativity, so don’t be afraid to show us who you are and why you want to join our team.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at British Airways Holidays
✨Know Your Content Strategy
Before the interview, dive deep into British Airways Holidays' current content strategy. Familiarise yourself with their tone of voice and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your understanding of what makes great travel content.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience leading content teams. Share specific examples of how you've mentored team members and fostered a culture of excellence. Highlight any successful projects where your leadership made a significant impact on content quality or team performance.
✨Demonstrate Your Digital Savvy
Since the role involves working with CMS platforms and digital storytelling, come equipped with examples of your work that showcase your expertise in these areas. Discuss how you've optimised content for different digital touchpoints and improved workflows in previous roles.
✨Engage with Their Vision
British Airways Holidays is all about creating memorable experiences. During the interview, express your passion for travel and how you envision contributing to their mission. Share innovative ideas that could enhance their content strategy and show that you're excited about being part of their journey.
