At a Glance
- Tasks: Create and manage engaging social media content for British Airways Holidays.
- Company: Join IAG Loyalty, a leader in travel and experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for creativity.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Make your mark in the travel industry while showcasing your creativity on social media.
- Qualifications: Experience in social media content creation and familiarity with editing tools.
The predicted salary is between 30000 - 40000 £ per year.
We’re IAG Loyalty, with two divisions—Loyalty and Holidays—focusing on travel and experiences. BA Holidays connects customers to destinations worldwide.
As a social media specialist for British Airways Holidays, you will create engaging posts across Instagram, Facebook, TikTok, and YouTube. You’ll manage the entire content lifecycle from idea to publication, adapting content for each platform, editing assets, and ensuring brand consistency.
You will publish social posts, collate assets, edit imagery and short‑form video, work closely with Brand, Marketing, Product & Sourcing, and BA, manage audience conversations, review performance, and stay current with social trends.
What we need from you:
- Social media & content creation: Experience creating and publishing social posts, combining copy, imagery and video for a consumer brand on Instagram, Facebook, TikTok, and YouTube. Familiarity with tools such as Edits, CapCut, Adobe Premiere Pro, and Adobe Photoshop.
- Insights, creativity & curiosity: Review performance, use data to improve content, stay updated on trends, and propose fresh ideas.
- Working with governance & frameworks: Comfortable stakeholder collaboration, adaptable to deadlines, with strong attention to detail and compliance (copyright, GDPR).
We are committed to building an inclusive workplace and encourage applications from people with diverse backgrounds.
Digital Marketing Executive -Social Media in Crawley employer: British Airways Holidays Ltd
At IAG Loyalty, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Digital Marketing Executive in the heart of the travel industry, you will enjoy opportunities for professional growth while working collaboratively with diverse teams to create impactful social media content. With a focus on innovation and creativity, we offer a dynamic environment where your ideas can flourish, making us an exceptional employer for those seeking meaningful and rewarding careers.
Contact Details:
British Airways Holidays Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive -Social Media in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Airways Holidays Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Airways Holidays Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Airways Holidays Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Airways Holidays Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive -Social Media in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Airways Holidays Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Airways Holidays Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Airways Holidays Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Airways Holidays Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Airways Holidays Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Airways Holidays Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
