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- Tasks: Manage PPC performance for 63 UK hotels and analyze key metrics.
- Company: Join a dynamic hospitality company with a focus on maximizing ROI.
- Benefits: Enjoy attractive salary, discounts, free meals, and up to 28 days holiday.
- Why this job: Be part of a fast-paced environment with career growth opportunities and a supportive culture.
- Qualifications: 2+ years in digital marketing, strong PPC knowledge, and analytics tool proficiency required.
- Other info: Located in Trafford Park, easily accessible by public transport.
The predicted salary is between 28800 - 43200 £ per year.
Location: Manchester. M17 1JT, United Kingdom
Address: Unit 2, Tenax Road
INDHP
We have an exciting new vacancy of PPC Coordinator to manage and monitor the performance of our PPC agency, ensuring our ad spend maximizes ROI across our 63 UK hotel. Our office is ideally located in Trafford Park, just a short walk from Parkway Tram Stop and the M60, offering easy access for commuters both in and outside of Manchester.
Benefits include:
- Attractive salary
- Career development opportunities throughout the UK
- Significant staff discount rates when staying at our hotels in the UK
- 50% discount off food and drink if staying at one of our hotels
- Friends and family hotel stay discounts
- Reduced membership at our Leisure clubs
- Free meals on duty (when applicable)
- Employee referral scheme
- Up to 28 days holiday including bank holidays per annum.
- Auto enrolment pension scheme
Your duties will include:
- Reviewing PPC agency reports and cross-verify key metrics such as ROAS, CTR, and CPC.
- Utilising Google Analytics to confirm conversion tracking accuracy and evaluate user behaviour.
- Auditing agency optimisations, including bid adjustments and keyword refinements. Ensure adherence to agreed timelines, budget all locations, and performance targets.
- To present commercially aware updates and insights to senior management
- Researching competitor activity and monitor market trends to identify opportunities.
- Provide insights into potential keyword additions, creative improvements, and audience targeting adjustments.
The ideal candidate will have:
- A strong understanding of PPC campaign management and analytics tools (Google Ads, Google Analytics, SEMrush).
- Proven ability to analyse performance metrics and generate actionable insights.
- Experience in managing external vendors or agencies is a plus.
- 2+ years of experience in digital marketing or PPC management.
- Familiarity with the hospitality industry is an advantage.
- Proficiency in Microsoft Excel for reporting.
We are an equal opportunities employer. We require all employees to provide us with evidence of their right to work in the UK. All data will be stored in accordance with our privacy policy found on our website. Strictly no agencies. No commissions or other charges will be paid in any circumstances.
AMRT1_UKCT
PPC Coordinator employer: Britannia Hotels
Contact Detail:
Britannia Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Coordinator
✨Tip Number 1
Familiarize yourself with the latest trends in PPC management and analytics tools like Google Ads and SEMrush. This knowledge will not only help you during the interview but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Prepare to discuss specific examples of how you've analyzed performance metrics in previous roles. Highlight any actionable insights you've generated that led to improved ROI, as this aligns perfectly with the responsibilities of the PPC Coordinator position.
✨Tip Number 3
Research our company and its presence in the hospitality industry. Understanding our brand and how PPC fits into our overall marketing strategy will give you an edge in demonstrating your enthusiasm and fit for the role.
✨Tip Number 4
Network with professionals in the digital marketing and PPC space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
We think you need these skills to ace PPC Coordinator
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the PPC Coordinator position. Highlight key responsibilities and required skills, such as experience with Google Ads and analytics tools, to tailor your application.
Tailor Your CV: Customize your CV to reflect your relevant experience in PPC campaign management and digital marketing. Include specific metrics or achievements that demonstrate your ability to maximize ROI and analyze performance metrics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention how your skills align with the company's goals and how you can contribute to their success.
Highlight Relevant Experience: In your application, emphasize any experience you have with managing external vendors or agencies, as well as your proficiency in tools like Google Analytics and Microsoft Excel. This will help you stand out as a strong candidate.
How to prepare for a job interview at Britannia Hotels
✨Know Your Metrics
Make sure you are familiar with key PPC metrics like ROAS, CTR, and CPC. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Analytical Skills
Highlight your experience with Google Analytics and other analytics tools. Be ready to explain how you've utilized data to inform your PPC strategies and improve performance.
✨Research the Company and Competitors
Understand the hospitality industry and the specific company you're interviewing with. Bring insights about their competitors and market trends to demonstrate your proactive approach.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges or scenarios. Think through your problem-solving process and be ready to share examples from your experience.
