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For Companies At a Glance
- Tasks: Manage PPC performance for 63 UK hotels and optimize ad spend.
- Company: Join a dynamic team in the hospitality industry, located in Trafford Park, Manchester.
- Benefits: Enjoy an attractive salary, career development, and discounts on hotel stays and food.
- Why this job: Be part of a fast-paced environment where your insights drive real results and impact.
- Qualifications: 2+ years in digital marketing with strong PPC and analytics skills required.
- Other info: Equal opportunities employer; must provide right to work evidence in the UK.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Location: Manchester. M17 1JT, United Kingdom
Address: Unit 2, Tenax Road
INDHP
We have an exciting new vacancy of PPC Coordinator to manage and monitor the performance of our PPC agency, ensuring our ad spend maximizes ROI across our 63 UK hotel. Our office is ideally located in Trafford Park, just a short walk from Parkway Tram Stop and the M60, offering easy access for commuters both in and outside of Manchester.
Benefits include:
- Attractive salary
- Career development opportunities throughout the UK
- Significant staff discount rates when staying at our hotels in the UK
- 50% discount off food and drink if staying at one of our hotels
- Friends and family hotel stay discounts
- Reduced membership at our Leisure clubs
- Free meals on duty (when applicable)
- Employee referral scheme
- Up to 28 days holiday including bank holidays per annum.
- Auto enrolment pension scheme
Your duties will include:
- Reviewing PPC agency reports and cross-verify key metrics such as ROAS, CTR, and CPC.
- Utilising Google Analytics to confirm conversion tracking accuracy and evaluate user behaviour.
- Auditing agency optimisations, including bid adjustments and keyword refinements. Ensure adherence to agreed timelines, budget all locations, and performance targets.
- To present commercially aware updates and insights to senior management
- Researching competitor activity and monitor market trends to identify opportunities.
- Provide insights into potential keyword additions, creative improvements, and audience targeting adjustments.
The ideal candidate will have:
- A strong understanding of PPC campaign management and analytics tools (Google Ads, Google Analytics, SEMrush).
- Proven ability to analyse performance metrics and generate actionable insights.
- Experience in managing external vendors or agencies is a plus.
- 2+ years of experience in digital marketing or PPC management.
- Familiarity with the hospitality industry is an advantage.
- Proficiency in Microsoft Excel for reporting.
We are an equal opportunities employer. We require all employees to provide us with evidence of their right to work in the UK. All data will be stored in accordance with our privacy policy found on our website. Strictly no agencies. No commissions or other charges will be paid in any circumstances.
AMRT1_UKCT
PPC Coordinator employer: Britannia Hotels
Contact Detail:
Britannia Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Coordinator
✨Tip Number 1
Familiarize yourself with the latest trends in PPC management and analytics tools. Since the role requires a strong understanding of Google Ads and Google Analytics, consider taking online courses or certifications to boost your knowledge and show your commitment.
✨Tip Number 2
Network with professionals in the digital marketing and hospitality industries. Attend local meetups or webinars to connect with others who may have insights into the company or the role, which can give you an edge during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed PPC campaigns in the past. Be ready to share metrics that demonstrate your ability to maximize ROI, as this will resonate well with the hiring team.
✨Tip Number 4
Research the company's hotels and their unique selling points. Understanding their brand and target audience will help you tailor your insights and suggestions during the interview, showcasing your genuine interest in the role.
We think you need these skills to ace PPC Coordinator
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the PPC Coordinator position. Highlight key responsibilities and required skills, such as experience with Google Ads and analytics tools, to tailor your application.
Tailor Your CV: Customize your CV to reflect your relevant experience in PPC management and digital marketing. Emphasize your analytical skills and any specific achievements related to ROI maximization or campaign performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention how your skills align with the company's goals and how you can contribute to their success.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on performance metrics.
How to prepare for a job interview at Britannia Hotels
✨Know Your Metrics
Make sure you are familiar with key PPC metrics like ROAS, CTR, and CPC. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Analytical Skills
Highlight your experience with Google Analytics and other analytics tools. Be ready to explain how you've utilized data to inform your PPC strategies and improve performance.
✨Research the Company and Competitors
Understand the hospitality industry and the specific company you're interviewing with. Be prepared to discuss competitor activities and market trends that could impact PPC strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges or optimize campaigns. Think of examples from your previous experience where you successfully managed similar situations.
