Senior FX Sales Associate in City of London

Company overview:

Britannia Global Markets provides a wide range of bespoke financial services to a substantial and diversified client base that includes corporations, financial institutions, and individuals. With more than 120 years of banking tradition, the group is headquartered in the City of London and maintains offices in major financial centres around the world.

Role overview:

We are looking to expand our sales team through a pivotal hire of a Senior FX Sales Associate with a primary focus on the FX Prime business. This is a full 360° client management role, responsible for the end-to-end commercial ownership of client relationships — from origination and onboarding through to trading activity, account growth, and long-term retention. The successful candidate will act as a trusted commercial and technical partner to clients, advising on execution methods, margining, liquidity access, leverage, and prime services. In addition to FX Prime, the role offers significant opportunity to cross-sell the firm’s broader multi-asset offering, including FX, commodities, and equities CFDs, as well as other financial solutions. This is a revenue-generating role operating in a performance-driven, commission-based environment, suited to an individual who combines strong sales instincts with a solid understanding of professional and institutional trading workflows.

Day to Day duties:

• Own the full client lifecycle from initial prospecting and pitching through onboarding, go-live, ongoing coverage, and account expansion.
• Build, manage, and grow long-term relationships with professional and institutional counterparties, including hedge funds, prop trading firms, asset managers, family offices, and introducing brokers.
• Drive growth in FX Prime and CFD trading volumes, with a strong focus on recurring, sustainable revenue.
• Identify and execute cross-selling opportunities across the firm’s multi-asset platform, including FX, commodities, and equities CFDs, aligned to client strategies and trading behaviour.
• Provide detailed product guidance across FX and CFD instruments, including FX spot, forwards, swaps, and CFDs on FX, commodities, equity indices, and single stocks.
• Advise on prime services, including: margin and collateral structures, leverage and financing credit limits, risk parameters, execution methods (STP, DMA, hybrid), liquidity access and aggregation.
• Understand client trading strategies (discretionary, systematic, high-frequency, or multi-asset) and tailor solutions accordingly.
• Lead the commercial aspects of client onboarding, working closely with Compliance, Risk, Legal, and Operations teams to ensure timely and efficient account setup.
• Ensure clients are appropriately structured from a credit, margin, and risk perspective, in line with internal and regulatory requirements.
• Monitor client activity, performance, and profitability, proactively addressing issues and identifying growth opportunities.
• Consistently meet or exceed individual revenue and volume targets across FX Prime and multi-asset products.
• Maintain accurate pipeline management, forecasting, and reporting.
• Operate effectively within a commission-driven remuneration structure.
• Work closely with Trading, Liquidity, Risk, Technology, and Product teams to ensure seamless client experience.
• Provide structured feedback on client demand, pricing competitiveness, and platform functionality.
• Contribute to a collaborative, high-performance sales culture.

Experience required:

• Prior sales experience within a brokerage, FX Prime, CFD, or related financial services environment.
• Demonstrated success in 360° client-facing, quota-carrying roles with full ownership of client relationships.
• Strong understanding of FX markets, CFD products, leverage, margining, and execution methods, with exposure to commodities and equities advantageous.
• Excellent written and verbal communication skills, able to explain complex financial concepts clearly.
• Strong commercial judgement and financial / quantitative conceptual ability.
• Confident telephone and virtual sales skills, capable of engaging senior decision-makers.
• Self-motivated, resilient, and comfortable working in a performance-linked, commission-based environment.
• Highly organised, able to prioritise effectively in a fast-paced setting.
• Strong relationship-building skills and a collaborative, team-oriented mindset.
• Bachelor’s degree (finance, economics, business, or related discipline preferred).