CRM Executive

LOCATION: Bristol Bears High Performance Centre, Abbots Leigh, Bristol, BS8 3TF. Where required, the role may include duties at off-site locations.

CONTRACT TYPE: Permanent

WORKING HOURS: 37.5 hours over a 5 day week

SALARY:£28,500 per annum

ABOUT BRISTOL BEARS

Bristol Bears Rugby is part of Stephen Lansdown's sporting group of companies which includes Bristol Sport, Bristol City Football, Bristol Flyers Basketball and each of their respective community charities.

Our vision is ‘to inspire our community through rugby success’. Our supporters regularly attend Ashton Gate Stadium to watch the team perform in Premiership and European Cup Competitions as well as our Women's team who play at the highest level of domestic competition.

Job Summary

to improve fan engagement, supporter retention and campaign effectiveness by managing and executing our CRM communications and supporter journeys

Key responsibilities

• Lead on build and testing of all email campaigns, using A/B testing, design innovation and best practice to optimise results
• Manage the segmentation of all data sets within the club’s CRM system for use across a range of marketing channels, including email and paid ads
• Adopt a targeted approach to all CRM campaigns with a view to driving supporter loyalty and retention
• Drive initiatives to grow and enrich the club’s database, using industry leading CRM practices
• Analyse campaign results and provide regular reporting to the Head of Marketing and Marketing Manager on email performance
• Use AI to automate CRM reporting and dashboards across all marketing channels, turning campaign data into actionable insight
• Collaborate with the wider MarComms team on campaign ideas to support our overall objective of growing the fanbase and selling the stadium
• Assist with execution for META paid ads across ticketing, retail and memberships

ESSENTIAL SKILLS

• 3+ years’ experience in use of CRM systems and email campaigns
• Excellent attention to detail, with the ability to maintain accurate records and check work carefully.
• Good organisational and time-management skills, with the ability to manage multiple tasks and meet deadlines.
• Strong written and verbal communication skills.
• Good IT skills, including confidence using Microsoft Office, particularly Excel.
• An ability to work with data, identify basic trends and present information clearly.
• A willingness and ability to learn new CRM systems, databases and digital platforms.
• A customer- and supporter-focused approach, with an understanding of the importance of delivering a positive experience.
• Ability to work effectively as part of a team and build positive relationships with colleagues and stakeholders.
• Ability to work independently, show initiative and take responsibility for completing tasks.
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.
• Understanding of the importance of data accuracy, confidentiality and GDPR.

DESIRABLE SKILLS

• Experience of working with a CRM system within professional sport, rugby, membership or a fan-focused organisation
• Basic knowledge of audience segmentation, personalisation and customer journeys.
• Experience of working with ticketing, membership, events or supporter databases.
• Basic understanding of campaign performance measures, such as open rates, click-through rates and engagement.
• Basic knowledge of marketing automation or email marketing platforms.
• Experience of producing reports, presentations or dashboards.
• Knowledge of social media and digital marketing.
• A qualification or relevant training in marketing, business, data, digital marketing or a related subject.

KEY RELATIONSHIPS

• Marcomms team
• Ticketing team
• Commercial and partnerships team
• Data and insights
• Event and matchday operations

HEALTH AND SAFETY

• Responsible for ensuring all health and safety procedures arefollowed at all times, with relevant documentation to support
• Report all incidents and accidents as required

EQUAL OPPORTUNITIES

We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee or potential employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

SAFEGUARDING

Bristol Rugby Club Limited is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment. This role would be subject to a Disclosure Barring Service (DBS) check.

BENEFITS

As part of the Bears family,you’llhave access to a wide range of benefits, including:

WORK LIFE BALANCE

• 25 days annual leave plus bank holidays (pro rata)

FINANCIAL SECURITY

• Hargreaves Lansdown pension scheme
• Life assurance policy

HEALTH & WELLBEING

• Employee Assistance Programme
• HPC gym access (subject to player schedules)
• Company Sick Pay
• Career development opportunities through CPD and Apprenticeship Levy funding

TRAVEL & LIFESTYLE PERKS

• Cycle to Work scheme
• Discounted First Bus travel
• Electric vehicle scheme

FOOD & ON-SITE BENEFITS

• Subsidised meals at theHPCon training days
• Onsite parking at the HPC

SPORT, EVENTS & DISCOUNTS

• Matchday tickets forBristolBearsMenand Womenhomefixtures
• Ad-hoc tickets for other Bristol Sport fixtures
• Discounts at Ashton Gate food and beverage outlets on matchdays
• Discounts with a variety of local businessesincluding attractions,hotelsand cafes
• Discount at the Bristol Sport retail shop
• Bears Kit (where applicable for the role)

*Please note that some benefits are non-contractual and may be subject to change as well as subject to terms and conditions.