At a Glance
- Tasks: Create and manage engaging content for our sports websites and apps.
- Company: Join Bristol Sport, a dynamic sports business with a passion for community.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a focus on innovation and teamwork.
- Why this job: Be part of an exciting team shaping the future of sports digital content.
- Qualifications: Experience in content creation, SEO, and digital marketing is essential.
The predicted salary is between 26364 - 26364 £ per year.
Bristol Sport is a unique sports business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown’s sporting group of companies which includes Ashton Gate Stadium, Bristol City FC, Bristol Bears Rugby, Bristol Flyers Basketball, and their respective community charities.
JOB PURPOSE
The Digital Executive will play a pivotal role in the production, publication, and maintenance of high-quality, optimized content across the sporting group’s suite of websites and apps. This role involves handling enquiries, troubleshooting problems for internal and external customers, and staying abreast of key digital and data trends in the sports and entertainment verticals. The Digital Executive will also be responsible for proactively researching and managing digital and data software projects, ensuring effective project management across multiple initiatives.
KEY OBJECTIVES
- Content and Web Management: Produce, publish, and maintain high-quality, optimized content on the sporting group’s websites and apps.
- Analytics and Optimization: Utilize tools such as Google Analytics, Paid Socials, app-store optimization, SEO, and WordPress to enhance digital performance.
- Research and Trend Analysis: Proactively research key digital and data trends in the sports and entertainment verticals, identifying opportunities for improvement and innovation.
- Project Management: Manage digital and data projects across multiple initiatives, ensuring successful execution delivery.
KEY RESPONSIBILITIES (KPIs)
- Website/App Performance Metrics: Monitor and improve key performance indicators related to website and app performance, including traffic, engagement, and conversion rates.
- Digital Effectiveness: Evaluate the effectiveness of digital efforts through metrics such as click-through rates, conversion rates, and social media engagement. Work to commercialise our digital audiences, converting unknown visitors to known users.
- Project Delivery: Ensure timely and successful completion of digital and data software projects within established timelines.
- Digital Innovation: Stay informed of all digital innovation particularly within mobile, social media and video (e.g. evolving metadata algorithms).
KEY RELATIONSHIPS
- Communications Team
- Marketing Team
- Fever Pitch (Bristol Sport’s content production agency)
- PTI
- External Agencies and Vendor
ESSENTIAL SKILLS
- Proven experience in producing and maintaining high-quality, optimized content.
- A working understanding of SEO and page optimisation techniques.
- Experience in digital campaigns through third-party platforms including social media, Google and Previous.
- Experience in managing WordPress Websites and hands-on experience in HTML and CSS.
- Excellent communication and presentation skills.
- Meticulous attention to detail and a passion for data-driven decision-making.
- Proficiency with Microsoft Office tools.
- Strong organisational skills and the ability to manage multiple tasks.
- Creative problem-solving abilities and attention to detail.
- Ability to work alone but also as part of a team.
DESIRABLE SKILLS
- Experience with marketing automation tools is a plus.
- Proficiency in Canva, digital marketing campaigns & strategies.
- A strong technical understanding of Server Technologies and SSL implementation.
- Knowledge of API Integrations and troubleshooting.
- Experience in the sports industry would be an added advantage.
EQUAL OPPORTUNITIES
We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development, and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability, or gender reassignment.
SAFEGUARDING
Bristol Sport is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.
Salary: £26,364 per annum
Contract Type: Fixed term until 31 December 2026
Hours: 5 out of 7 days, Monday to Friday, and the occasional evening and weekend match day game
Digital Executive in Bristol employer: Bristol Sport
Bristol Sport is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to contribute to a diverse range of sporting initiatives. With a focus on professional growth, the Digital Executive role provides opportunities to engage with cutting-edge digital trends while working in a vibrant environment at the heart of Bristol's sporting community. Employees benefit from a supportive team atmosphere, competitive salary, and the chance to make a meaningful impact in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Executive in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bristol Sport and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bristol Sport are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bristol Sport on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bristol Sport. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Executive in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bristol Sport. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bristol Sport:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bristol Sport’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bristol Sport
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bristol Sport will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bristol Sport, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
