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- Tasks: Lead marketing strategies to boost audience growth and fan engagement for Bristol City Women.
- Company: Join Bristol City Women, a club on the rise in women's football.
- Benefits: Enjoy a supportive culture, career growth opportunities, and a chance to make an impact.
- Why this job: Be part of a dynamic team driving change in women's football and community engagement.
- Qualifications: Experience in marketing, preferably in sports or consumer brands, with strong project management skills.
- Other info: Collaborative environment focused on innovation and diversity.
The predicted salary is between 30000 - 40000 £ per year.
Location: Bristol, UK
Department: Commercial
Reports to: CEO
Contract Type: Full-time, Permanent
Role Overview
The Club is seeking an ambitious and hands-on Marketing Manager to lead all audience growth and fan engagement initiatives across the business. Competing in the WSL2 but pushing for promotion into WSL1, this is a pivotal role responsible for driving ticket sales, merchandise revenue, fan data capture, community engagement, and digital growth. Reporting into the CEO, the Marketing Manager will develop and deliver integrated marketing strategies that grow attendances, deepen fan relationships, and strengthen the Club’s brand locally and nationally. The role will also work closely with the Ownership Group to support the rollout of portfolio-wide marketing concepts, while ensuring these are tailored effectively to meet the Club’s local fanbase and community needs. This is a highly collaborative, delivery-focused role suited to someone who is equally comfortable setting strategy and rolling up their sleeves to execute.
Key Responsibilities
- Audience Growth & Revenue Generation
- Lead all ticket sales campaigns and matchday promotions, with a focus on driving attendances and repeat visitation.
- Develop and deliver merchandise sales campaigns, working closely with retail, e-commerce, and commercial partners and central team(s).
- Drive fan acquisition and retention strategic execution across all channels, ensuring consistent messaging and measurable growth.
- Fan Data & CRM
- Lead the rollout and optimisation of first-party fan data initiatives, derived from Mercury13 including CRM adoption, data capture at matches and events, and GDPR-compliant usage.
- Use insight and analytics to inform campaign planning, audience segmentation, and personalised marketing activity.
- Digital & Social Media
- Oversee the Club’s social media and digital marketing strategy and execution in line with Ownership Group standards, driving audience growth, engagement, and conversion.
- Lead content and comms working closely with football operations to ensure authentic, compelling storytelling that reflects the Club’s identity and values.
- Community & Brand Engagement
- Develop and deliver community engagement initiatives that strengthen the Club’s local presence and grow the next generation of supporters.
- Ensure the Club’s brand is represented consistently and positively across all touchpoints.
- Act as the key marketing liaison with Mercury13, supporting the rollout of portfolio-wide concepts, campaigns, and best practices.
- Adapt and localise central initiatives to ensure relevance and impact for the Club’s specific fanbase and market.
- Leadership & Delivery
- Lead marketing planning and campaign execution end-to-end, managing timelines, budgets, and resources effectively.
- Work cross-functionally with commercial colleagues, football, operations, and external partners to deliver shared objectives.
- Manage agencies, suppliers, and freelancers as required.
Proven experience in a mid-level marketing role, ideally within sport, entertainment, media, or a consumer-facing brand. Strong track record of delivering audience growth, ticketing campaigns, and fan engagement initiatives. Excellent communication skills, with the ability to influence and manage multiple stakeholders at different levels. Highly organised, with strong project management skills and attention to detail. Comfortable working in a fast-paced, resource-lean environment and willing to be hands-on when needed.
Bristol City Women Expectations
- Entrepreneurial mindset with a passion for women’s football and sports.
- Strategic thinker with the ability to execute at pace.
- Collaborative leader who thrives in a dynamic, team-oriented environment.
- Results-driven, resilient, and innovative.
Nice to Haves
- Experience working with CRM systems and first-party data strategies.
- Knowledge of women’s football and an understanding of the WSL ecosystem.
- Brand management experience.
- Experience working within a multi-club/entity or portfolio structure.
Personal Attributes
- Proactive, adaptable, and solutions-focused.
- Collaborative and confident working across departments and with external partners.
- Creative thinker with a commercial mindset.
- Passionate about women’s football and growing the game.
Closing date for receipt of applications: Midday on Friday 10th April 2026. Due to the high volume of applicants we receive, if you have not been contacted one month after applying, please assume your application has been unsuccessful. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Safeguarding Statement
Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment. Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.
Equality Statement
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
About Us
Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women’s football. With a strong commitment to fostering a high-performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.
BCWFC Marketing Manager in Bristol employer: Bristol Sport
Contact Detail:
Bristol Sport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BCWFC Marketing Manager in Bristol
✨Tip Number 1
Get to know the club inside out! Research Bristol City Women’s Football Club, their values, and their community initiatives. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees or alumni from the club on LinkedIn. A friendly chat can give you insider info and might even lead to a referral. Plus, it shows you’re proactive!
✨Tip Number 3
Prepare for the interview by thinking about how your skills align with their goals. Be ready to discuss specific strategies you’d implement for audience growth and fan engagement. Show them you’re the hands-on leader they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Bristol City Women.
We think you need these skills to ace BCWFC Marketing Manager in Bristol
Some tips for your application 🫡
Show Your Passion: When writing your application, let your love for women's football shine through! We want to see your enthusiasm for the sport and how it drives you to engage with fans and grow our community.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in sports or consumer-facing brands. We’re looking for someone who can hit the ground running, so show us how your past roles have prepared you for this exciting opportunity!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps – we’re all about effective communication!
Apply Early!: Don’t wait until the last minute to submit your application. We might close the vacancy early if we get enough great candidates, so get your application in through our website as soon as you can!
How to prepare for a job interview at Bristol Sport
✨Know Your Audience
Before the interview, research Bristol City Women and their fanbase. Understand their values, community initiatives, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in driving audience growth and engagement.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in marketing, especially in sports or consumer-facing brands. Highlight any ticket sales campaigns or fan engagement initiatives you've led, as this aligns perfectly with what they're looking for.
✨Be Data-Driven
Since the role involves fan data and CRM, be ready to discuss how you've used data to inform marketing strategies. Bring examples of how you've captured and utilised fan insights to drive engagement and revenue, showing that you can leverage analytics effectively.
✨Emphasise Collaboration
This position requires working cross-functionally, so highlight your teamwork skills. Share experiences where you've collaborated with different departments or external partners to achieve shared objectives, demonstrating that you're a collaborative leader who thrives in dynamic environments.