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- Tasks: Lead omnichannel strategies and campaigns to transform patient lives through innovative marketing.
- Company: Bristol Myers Squibb is a pioneering pharmaceutical company dedicated to transforming patients' lives through science.
- Benefits: Enjoy flexible work options, competitive benefits, and opportunities for personal and professional growth.
- Why this job: Join a culture of innovation and collaboration, making a real impact in healthcare.
- Qualifications: Bachelor's degree required; 8+ years in digital/omnichannel marketing leadership preferred.
- Other info: Embrace a supportive environment that values diversity and inclusion.
The predicted salary is between 42000 - 84000 £ per year.
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Working with Us
Challenging. Meaningful. Life-changing. Those aren\’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You\’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Working with Us
Challenging. Meaningful. Life-changing. Those aren\’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You\’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more careers.bms.com/working-with-us .
Position Summary
The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCx) for brand teams, pulling in cross-functional resources to ensure successful delivery of omnichannel strategy and campaigns.
This role is deployed to brand teams with a focus on HCP, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.
Position Purpose
- Plan and execute omnichannel brand campaigns, programs, media planning & campaigns and tactics – driving operational effectiveness, business impact and achievement of objectives.
- Partner with business and other WCx functions and BIT functions on development of omnichannel strategy to meet business and customer needs.
- Partner with AIA to develop metrics and measurement plans and deliver omnichannel insights and recommendations for ongoing optimization of omnichannel strategy
- Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best practices to drive results for the business. Examples include omnichannel and advanced analytics, content modularization, CRM, websites, Interactive visual aids (IVAs), email, Remote Engagement and Search Engine Marketing.
- Identify and run experiments with IT / CEP to pilot and scale future digital marketing capabilities.
- Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy.
Key Responsibilities
- Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead.
- Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
- Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams.
- Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans.
- Collaborates with AIA to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeys
- Coordinates with Brand Teams, AIA, Customer Engagement Platforms, BIT, Digital Production, Content Delivery, and WCx teams on the following activities
- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.g., development of metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business objectives
Required Qualifications & Experience
- Bachelor\’s degree required; MBA preferred
- 8+ years\’ experience in Digital /Omnichannel Marketing leadership, including
- marketing/customer engagement strategy, brand/business planning
- analytics
- multi-channel (digital and non-digital)
- marketing operations and campaign/tactic execution/management
Key Competencies
Omnichannel Excellence
- High-level strategic thinking and articulation
- Strong record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
- Considerable experience in omnichannel marketing in industries with high digital usage
- Experience working with and directing external creative and media agencies
- Insight and analytical fluency
- Financial and business acumen
- Knowledge of industry trends and benchmarks for content and channel performance across different customer types
- Data-driven customer experience
- Understands media planning, buying and pull-through
- Leverages creative and analytical approaches to identify and activate paid, earned and owned channels
Customer-backed performance management
- Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment
- Maintains a robust set of metrics / KPIs in partnership with AIA to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies
- Drives trade-off decisions anchored in data
- Partners with BI&A to understand omnichannel preferences for different customer segments
- Demonstrates ability to deliver on customer needs and optimize customer experience
Content production and deployment management
- Experience operating in agile teams; ability to coach teams on agile ways of working for content creation
- Facilitates content delivery process for brand teams, enabling agile ways of working
- Knowledge and experience with MLR processes for content production
- Knowledge of requirements for omnichannel pull through; adopts new capabilities / ways of working to enable content deployment faster (e.g., modular content)
- Experience using modular content creation (e.g., tagging, taxonomy)
Leadership and cross-functional collaboration
- Strong demonstrated ability to lead and influence a cross-functional team, including senior management
- Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport
- Leads change, mentors and upskills teams
If you come across a role that intrigues you but doesn\’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients\’ lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Bristol Myers Squibb is Disability Confident – Employer
A UK Government scheme
Seniority level
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Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Business Development and Sales
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Industries
Pharmaceutical Manufacturing
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Omnichannel Strategist employer: Bristol Myers Squibb
Contact Detail:
Bristol Myers Squibb Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in omnichannel marketing, especially within the pharmaceutical industry. Understanding how digital and non-digital channels work together will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals already working in omnichannel roles or at Bristol Myers Squibb. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful omnichannel campaigns you've led or contributed to. Highlighting your experience with cross-functional teams and measurable outcomes will demonstrate your capability for this role.
✨Tip Number 4
Stay updated on Bristol Myers Squibb's recent projects and initiatives. Being knowledgeable about their work will not only impress interviewers but also help you tailor your responses to align with their goals and values.
We think you need these skills to ace Omnichannel Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and omnichannel marketing. Use specific examples that demonstrate your ability to lead campaigns and work with cross-functional teams, as these are key aspects of the Omnichannel Strategist role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for transforming patient lives through science. Mention how your skills align with Bristol Myers Squibb's mission and values, and provide examples of how you've successfully executed omnichannel strategies in previous roles.
Highlight Key Competencies: Ensure you address the required qualifications and competencies listed in the job description. Emphasise your strategic thinking, analytical skills, and experience with digital marketing tools and techniques that drive customer engagement.
Showcase Leadership Experience: Since the role involves leading cross-functional teams, include specific instances where you've successfully led projects or initiatives. Highlight your ability to mentor and coach others, as well as your experience in fostering collaboration among diverse teams.
How to prepare for a job interview at Bristol Myers Squibb
✨Understand the Omnichannel Landscape
Before your interview, make sure you have a solid grasp of what omnichannel marketing entails. Familiarise yourself with the latest trends and best practices in digital and non-digital channels, as well as how they can be integrated to enhance customer engagement.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Highlight specific examples where your analytical skills led to successful campaign outcomes or optimised strategies, as this role heavily relies on metrics and insights.
✨Demonstrate Cross-Functional Collaboration
This position requires working with various teams, so be ready to share experiences where you've successfully collaborated across departments. Emphasise your ability to lead and influence cross-functional teams to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to omnichannel strategy. Think through potential scenarios and prepare structured responses that demonstrate your problem-solving abilities and strategic thinking.
