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- Tasks: Lead revenue growth strategies and drive commercial partnerships for Bristol City Women’s FC.
- Company: Join Bristol City Women’s FC, a club on the rise with big ambitions.
- Benefits: Competitive salary, supportive culture, and opportunities for personal growth.
- Why this job: Make a real impact in women's football while leading a dynamic team.
- Qualifications: Proven experience in revenue generation within professional sports and strong negotiation skills.
- Other info: Be part of a diverse and inclusive environment that champions innovation.
The predicted salary is between 36000 - 60000 £ per year.
Organisation: Bristol City Women’s FC
Salary: Competitive
Location: Bristol
Contract type: Full time
Closing date: 28 February 2026
Role Overview
The Commercial Director will be responsible for developing and executing Bristol City Women’s revenue-generation strategy across all business and commercial functions. This is a senior leadership role, directly reporting to the CEO, with a mandate to maximize commercial growth, strengthen brand equity, and unlock new revenue streams. The Commercial Director will oversee sponsorships, partnerships, ticketing, and local retail, ensuring alignment with Mercury13 and the Club’s long-term vision and values.
Key Responsibilities
- Revenue Strategy & Leadership
- Develop and implement a comprehensive revenue growth plan across all commercial verticals specifically; sponsorship, partnerships, ticketing and hospitality, local retail and national media rights
- Lead all business development activities with a sharp focus on driving local (UK) sponsorship revenue
- Drive innovation in fan engagement and digital monetization in line with Mercury13 Group strategy and infrastructure
- Commercial Partnerships
- Identify, negotiate, and secure new commercial partners at local and national levels, working closely with Mercury13 Chief Revenue Officer on international partnerships
- Manage and grow existing partner relationships, ensuring value delivery and renewals
- Collaborate with Mercury13 to align strategy with broader objectives, processes and infrastructure across portfolio
- Revenue Operations & Management
- Establish clear revenue targets and performance KPIs
- Build and lead commercial team pushing high performance and standards that transform Bristol City Women’s FC into a League defining club
- Work closely with finance and operations to ensure accurate forecasting, budgeting, and reporting
- Leadership
- Manage high performing team of individuals responsible for revenue growth
- Establish strong relationships with peers, leaders, and colleagues across the ecosystem including WSL, Bristol Sports entities - Flyer, Ashton Gate, Bristol City Men’s Football and Bristol Bears and existing partners
- Coordinate efforts in line with CEO and Mercury13 vision
What You Bring
- Proven track record in mid to senior revenue-generating roles within professional sports
- Strong background in sponsorship sales or partnership management
- Deep understanding of the football/sports ecosystem, preferably in the UK
- Excellent commercial acumen, negotiation, communication, and stakeholder management skills
Bristol City Women’s Expectations
- Entrepreneurial mindset with a passion for women’s football and sports
- Strategic thinker with the ability to execute at pace
- Collaborative leader who thrives in a dynamic, team-oriented environment
- Results-driven, resilient, and innovative
Bonus experience
- Retail management and execution
- Audience growth experience
- Demonstrated experience scaling social platforms for an IP owner in the UK
About Us
Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women's football. With a strong commitment to fostering a high-performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.
Safeguarding Statement
Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment. Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.
Equality Statement
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
Commercial Director in Bristol employer: Bristol City Women's FC
Contact Detail:
Bristol City Women's FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director in Bristol
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Passion
When you get the chance to chat with potential employers, let your enthusiasm for women’s football shine through! Share your ideas on how to drive revenue and engage fans. We want to see that fire in your belly – it could make all the difference!
✨Prepare for the Interview
Do your homework before the big day! Research Bristol City Women’s FC, their values, and their current commercial strategies. We want to see that you’re not just another candidate, but someone who truly understands the club and is ready to contribute to its growth.
✨Follow Up with Flair
After your interview, don’t forget to send a thank-you note! It’s a great way to reiterate your interest and remind them why you’re the perfect fit. We love candidates who take that extra step to show they care about the opportunity.
We think you need these skills to ace Commercial Director in Bristol
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for women's football shine through! We want to see that you’re not just qualified, but genuinely excited about the role and the impact you can make at Bristol City Women’s FC.
Tailor Your Experience: Make sure to highlight your relevant experience in revenue generation and partnership management. We’re looking for specific examples that demonstrate your skills and how they align with our goals. Don’t be shy—show us what you’ve achieved!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, we want to understand your qualifications without wading through fluff!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy—just follow the prompts and you’re good to go!
How to prepare for a job interview at Bristol City Women's FC
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue generation. Brush up on key metrics related to sponsorships, partnerships, and ticket sales. Be ready to discuss how you've driven growth in previous roles with specific figures and examples.
✨Show Your Passion for Women's Football
This role is all about promoting women's football, so make sure you convey your enthusiasm for the sport. Share any personal experiences or insights that highlight your commitment to advancing women's sports and how you can contribute to Bristol City Women’s vision.
✨Prepare for Strategic Discussions
Expect questions about your strategic thinking and execution capabilities. Prepare to discuss how you would develop and implement a comprehensive revenue growth plan. Think about innovative ideas for fan engagement and digital monetisation that align with Mercury13's strategy.
✨Build Relationships in Your Answers
Since collaboration is key in this role, be prepared to talk about how you've built and maintained relationships with stakeholders in the past. Highlight your negotiation skills and how you've successfully managed partnerships to deliver value and renewals.
