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- Tasks: Lead marketing strategies to boost ticket sales and fan engagement for a growing women's football club.
- Company: Bristol City Women, a dynamic club with big ambitions in women's football.
- Benefits: Supportive culture, growth opportunities, and a chance to make a real impact.
- Other info: Collaborative environment focused on innovation and community engagement.
- Why this job: Join a passionate team and help shape the future of women's football.
- Qualifications: Experience in marketing, especially in sports or consumer brands, with strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
The Club is seeking an ambitious and hands-on Marketing Manager to lead all audience growth and fan engagement initiatives across the business. Competing in the WSL2 but pushing for promotion into WSL1, this is a pivotal role responsible for driving ticket sales, merchandise revenue, fan data capture, community engagement, and digital growth. Reporting into the CEO, the Marketing Manager will develop and deliver integrated marketing strategies that grow attendances, deepen fan relationships, and strengthen the Club’s brand locally and nationally. The role will also work closely with the Ownership Group to support the rollout of portfolio-wide marketing concepts, while ensuring these are tailored effectively to meet the Club’s local fanbase and community needs. This is a highly collaborative, delivery-focused role suited to someone who is equally comfortable setting strategy and rolling up their sleeves to execute.
What you can expect to get involved in:
- Audience Growth & Revenue Generation: Lead all ticket sales campaigns and matchday promotions, with a focus on driving attendances and repeat visitation. Develop and deliver merchandise sales campaigns, working closely with retail, e-commerce, and commercial partners and central team(s). Drive fan acquisition and retention strategic execution across all channels, ensuring consistent messaging and measurable growth.
- Fan Data & CRM: Lead the rollout and optimisation of first-party fan data initiatives, derived from Mercury13 including CRM adoption, data capture at matches and events, and GDPR-compliant usage. Use insight and analytics to inform campaign planning, audience segmentation, and personalised marketing activity.
- Digital & Social Media: Oversee the Club’s social media and digital marketing strategy and execution in line with Ownership Group standards, driving audience growth, engagement, and conversion. Lead content and comms working closely with football operations to ensure authentic, compelling storytelling that reflects the Club’s identity and values.
- Community & Brand Engagement: Develop and deliver community engagement initiatives that strengthen the Club’s local presence and grow the next generation of supporters. Ensure the Club’s brand is represented consistently and positively across all touchpoints. Act as the key marketing liaison with Mercury13, supporting the rollout of portfolio-wide concepts, campaigns, and best practices. Adapt and localise central initiatives to ensure relevance and impact for the Club’s specific fanbase and market.
- Leadership & Delivery: Lead marketing planning and campaign execution end-to-end, managing timelines, budgets, and resources effectively. Work cross-functionally with commercial colleagues, football, operations, and external partners to deliver shared objectives. Manage agencies, suppliers, and freelancers as required.
About You:
- Proven experience in a mid-level marketing role, ideally within sport, entertainment, media, or a consumer-facing brand.
- Strong track record of delivering audience growth, ticketing campaigns, and fan engagement initiatives.
- Excellent communication skills, with the ability to influence and manage multiple stakeholders at different levels.
- Highly organised, with strong project management skills and attention to detail.
- Comfortable working in a fast-paced, resource-lean environment and willing to be hands-on when needed.
Bristol City Women Expectations:
- Entrepreneurial mindset with a passion for women’s football and sports.
- Strategic thinker with the ability to execute at pace.
- Collaborative leader who thrives in a dynamic, team-oriented environment.
- Results-driven, resilient, and innovative.
Nice to Haves:
- Experience working with CRM systems and first-party data strategies.
- Knowledge of women’s football and an understanding of the WSL ecosystem.
- Brand management experience.
- Experience working within a multi-club/entity or portfolio structure.
Personal Attributes:
- Proactive, adaptable, and solutions-focused.
- Collaborative and confident working across departments and with external partners.
- Creative thinker with a commercial mindset.
- Passionate about women’s football and growing the game.
Safeguarding Statement: Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment. Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.
Equality Statement: The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
About Us: Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women's football. With a strong commitment to fostering a high-performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.
Marketing Manager in England employer: Bristol City Women
Contact Detail:
Bristol City Women Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements, campaigns you've led, and any cool projects you've worked on. This is your chance to shine and demonstrate how you can drive audience growth and fan engagement.
✨Tip Number 3
Prepare for interviews by researching the club and its community. Understand their brand values and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs, especially in driving ticket sales and community engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Bristol City Women. Let’s make this happen!
We think you need these skills to ace Marketing Manager in England
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for women's football shine through! We want to see how your enthusiasm aligns with our mission and how you can contribute to the growth of the game.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in sports or consumer-facing brands. We’re looking for someone who can drive audience growth and fan engagement, so connect your past roles to what we need!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to showcase your achievements and skills. This helps us quickly see why you’d be a great fit!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Bristol City Women.
How to prepare for a job interview at Bristol City Women
✨Know Your Audience
Before the interview, research the Club's fanbase and community engagement initiatives. Understanding their audience growth strategies will help you tailor your responses and show that you're genuinely interested in driving ticket sales and fan engagement.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully led marketing campaigns or driven audience growth. Highlight your experience with CRM systems and data strategies, as these are crucial for the role. Be ready to discuss how you can apply this experience to enhance the Club's brand.
✨Be Collaborative
This role requires working closely with various departments and external partners. During the interview, emphasise your collaborative skills and provide examples of how you've worked cross-functionally in previous positions. This will demonstrate that you're a team player who can thrive in a dynamic environment.
✨Passion for Women's Football
Express your enthusiasm for women's football and the sport in general. Share any personal experiences or insights that connect you to the game. This passion will resonate with the interviewers and show that you're not just looking for a job, but are genuinely invested in growing the sport.