Commercial Director

The Commercial Director will be responsible for developing and executing Bristol City Women’s revenue-generation strategy across all business and commercial functions. This is a senior leadership role, directly reporting to the CEO, with a mandate to maximize commercial growth, strengthen brand equity, and unlock new revenue streams. The Commercial Director will oversee sponsorships, partnerships, ticketing, and local retail, ensuring alignment with Mercury13 and the Club’s long‑term vision and values.

Key Responsibilities

• Develop and implement a comprehensive revenue growth plan across all commercial verticals specifically; sponsorship, partnerships, ticketing and hospitality, local retail and national media rights.
• Lead all business development activities with a sharp focus on driving local (UK) sponsorship revenue.
• Drive innovation in fan engagement and digital monetization in line with Mercury13 Group strategy and infrastructure.
• Commercial Partnerships
• Identify, negotiate, and secure new commercial partners at local and national levels, working closely with Mercury13 Chief Revenue Officer on international partnerships.
• Manage and grow existing partner relationships, ensuring value delivery and renewals.
• Collaborate with Mercury13 to align strategy with broader objectives, processes and infrastructure across portfolio.
• Revenue Operations & Management
• Establish clear revenue targets and performance KPIs.
• Build and lead commercial team pushing high performance and standards that transform Bristol City Women’s FC into a League defining club.
• Work closely with finance and operations to ensure accurate forecasting, budgeting, and reporting.
• Leadership
• Manage high performing team of individuals responsible for revenue growth.
• Establish strong relationships with peers, leaders, and colleagues across the ecosystem including WSL, Bristol Sports entities – Flyer, Ashton Gate, Bristol City Men’s Football and Bristol Bears and existing partners.
• Coordinate efforts in line with CEO and Mercury13 vision.

What You Bring

• Proven track record in mid to senior revenue‑generating roles within professional sports.
• Strong background in sponsorship sales or partnership management.
• Deep understanding of the football/sports ecosystem, preferably in the UK.
• Excellent commercial acumen, negotiation, communication, and stakeholder management skills.

Bristol City Women’s Expectations

• Entrepreneurial mindset with a passion for women’s football and sports.
• Strategic thinker with the ability to execute at pace.
• Collaborative leader who thrives in a dynamic, team‑oriented environment.
• Results‑driven, resilient, and innovative.
• Retail management and execution.
• Demonstrated experience scaling social platforms for an IP owner in the UK.

About Us

Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women’s football. With a strong commitment to fostering a high‑performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.

Safeguarding Statement

Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment. Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.

Equality Statement

The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.