At a Glance
- Tasks: Lead Bristol City Women’s revenue strategy and drive commercial growth across all functions.
- Company: Join a dynamic football club with a strong commitment to women's sports.
- Benefits: Enjoy a supportive culture, career growth opportunities, and the chance to make an impact.
- Other info: Collaborative environment focused on innovation and high performance.
- Why this job: Be at the forefront of women’s football and shape the future of the club.
- Qualifications: Proven experience in revenue generation and a passion for sports.
The predicted salary is between 43200 - 72000 £ per year.
The Commercial Director will be responsible for developing and executing Bristol City Women’s revenue-generation strategy across all business and commercial functions. This is a senior leadership role, directly reporting to the CEO, with a mandate to maximize commercial growth, strengthen brand equity, and unlock new revenue streams. The Commercial Director will oversee sponsorships, partnerships, ticketing, and local retail, ensuring alignment with Mercury13 and the Club’s long‑term vision and values.
Key Responsibilities
- Develop and implement a comprehensive revenue growth plan across all commercial verticals specifically; sponsorship, partnerships, ticketing and hospitality, local retail and national media rights.
- Lead all business development activities with a sharp focus on driving local (UK) sponsorship revenue.
- Drive innovation in fan engagement and digital monetization in line with Mercury13 Group strategy and infrastructure.
- Commercial Partnerships
- Identify, negotiate, and secure new commercial partners at local and national levels, working closely with Mercury13 Chief Revenue Officer on international partnerships.
- Manage and grow existing partner relationships, ensuring value delivery and renewals.
- Collaborate with Mercury13 to align strategy with broader objectives, processes and infrastructure across portfolio.
- Revenue Operations & Management
- Establish clear revenue targets and performance KPIs.
- Build and lead commercial team pushing high performance and standards that transform Bristol City Women’s FC into a League defining club.
- Work closely with finance and operations to ensure accurate forecasting, budgeting, and reporting.
- Leadership
- Manage high performing team of individuals responsible for revenue growth.
- Establish strong relationships with peers, leaders, and colleagues across the ecosystem including WSL, Bristol Sports entities – Flyer, Ashton Gate, Bristol City Men’s Football and Bristol Bears and existing partners.
- Coordinate efforts in line with CEO and Mercury13 vision.
What You Bring
- Proven track record in mid to senior revenue‑generating roles within professional sports.
- Strong background in sponsorship sales or partnership management.
- Deep understanding of the football/sports ecosystem, preferably in the UK.
- Excellent commercial acumen, negotiation, communication, and stakeholder management skills.
Bristol City Women’s Expectations
- Entrepreneurial mindset with a passion for women’s football and sports.
- Strategic thinker with the ability to execute at pace.
- Collaborative leader who thrives in a dynamic, team‑oriented environment.
- Results‑driven, resilient, and innovative.
- Retail management and execution.
- Demonstrated experience scaling social platforms for an IP owner in the UK.
About Us
Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women’s football. With a strong commitment to fostering a high‑performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.
Safeguarding Statement
Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment. Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.
Equality Statement
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
Commercial Director employer: Bristol City Women
Bristol City Women is an exceptional employer, offering a vibrant work culture that prioritises the development of both athletes and educators. With a strong commitment to personal and professional growth, employees benefit from collaborative opportunities with education providers and a supportive environment that champions women's football. This role not only allows for meaningful contributions to the academy but also fosters a sense of community and shared purpose in a dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like Bristol City Women.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like Bristol City Women.
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We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to Bristol City Women.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Bristol City Women. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Bristol City Women
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with Bristol City Women, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Bristol City Women, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for Bristol City Women could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at Bristol City Women as they’re likely seeking a candidate who can enhance their workplace culture.
