At a Glance
- Tasks: Drive new sponsorship sales and build strong brand partnerships for Bristol City FC.
- Company: Join a respected football club with a rich heritage and ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with opportunities for continuous improvement.
- Why this job: Be part of a transformative journey to make Bristol City Premier League ready.
- Qualifications: Proven sales experience, strong negotiation skills, and a passion for sports.
The predicted salary is between 40000 - 50000 € per year.
Club vision: to play football at the highest level. Bristol City is a widely respected institution within English football, defined by its stability, rich heritage, and a proven track record of elite player development. Looking ahead, we aren’t simply aiming for a place in the top flight; we are committed to being 'Premier League Ready' in every sense. This means building the sporting, commercial and operational foundations necessary to compete at the highest level and sustain that status over the long term. When we achieve our goal of playing in the Premier League for the first time, it will be transformative not just for the club, but for the city of Bristol itself.
Job mission: to drive new sponsorship sales by maximising the club’s assets, helping the club to continue being financially sustainable while reinvesting into Football Success and Developing Talent.
Key responsibilities:
- To be accountable for the club’s new business targets in achieving annual sponsorship budgets.
- Contribute to creating an optimal sponsorship structure and portfolio of brands to maximise revenue from the club’s assets – including kit branding, LEDs, digital and matchday activation, the Robins High Performance Centre and association with the club’s IP.
- Grow and maintain a pipeline of prospective brand partners, fostering relationships that deliver new sponsorships over the short and medium term.
- Ensure accurate pipeline reporting through the club’s CRM, consistently updating all prospects, meetings, next steps, probability, deal value and close dates.
- Develop go-to-market strategy and narrative, identifying brands with a strong fit with BCFC, understanding each prospect’s business challenges and building tailored partnership solutions.
- Lead, prepare materials for and deliver client pitches that are authentic to the club and articulate how we can deliver ROI for each brand, reflecting their business and partnership objectives.
- Build strong relationships across the club and Ashton Gate, developing credible, deliverable and compelling partnership propositions.
- Work with the Partnerships Relationship Manager to ensure a seamless client journey from sale of a sponsorship through to delivery and activation, as well as supporting the renewal of existing partners.
- Identify new assets and revenue growth opportunities to upsell and expand existing partnerships.
- Identify and act on opportunities for continuous improvement in commercial systems, processes and practices.
Experience required:
- Strong track record in business-to-business sales, ideally in sport and/or sponsorship.
- Proven presentation and negotiation skills.
- Experience working with and maintaining business-to-business CRM platforms.
- Entrepreneurial and comfortable working autonomously in a fast-paced professional environment.
- Good organisational and communications skills, able to keep key stakeholders engaged and updated.
Commercial Sales Manager employer: Bristol City Football Club
Bristol City is an exceptional employer, offering a dynamic work environment where passion for football meets professional growth. With a commitment to developing talent and achieving Premier League readiness, employees benefit from a culture of collaboration, innovation, and continuous improvement, alongside opportunities to engage with high-profile brands and contribute to the club's financial sustainability. Located in the vibrant city of Bristol, team members enjoy a unique blend of sporting heritage and community impact, making every role meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your passion for football and the club! When you get the chance to chat with potential employers, let your enthusiasm shine through. Talk about how you can contribute to Bristol City’s vision and why you’re excited about the opportunity.
✨Tip Number 3
Prepare for interviews by researching the club’s current sponsorships and partnerships. Be ready to discuss how you can help grow their portfolio and bring in new brands. Tailor your pitch to show you understand their needs and how you can meet them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and contributing to the club’s success.
We think you need these skills to ace Commercial Sales Manager
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! We want to see how your passion aligns with our vision of playing at the highest level. Share any relevant experiences that highlight your commitment to the sport and how you can contribute to our goals.
Tailor Your Application:Make sure to customise your application for the Commercial Sales Manager role. We’re looking for someone who understands our club’s unique assets and can create compelling sponsorship proposals. Highlight your experience in business-to-business sales and how it relates to our needs.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. Use bullet points if necessary to make it easy for us to see why you’re the right fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Bristol City!
How to prepare for a job interview at Bristol City Football Club
✨Know Your Club Inside Out
Before the interview, make sure you research Bristol City thoroughly. Understand their history, values, and current goals, especially their ambition to be 'Premier League Ready'. This knowledge will help you align your answers with the club's vision and demonstrate your genuine interest.
✨Showcase Your Sales Savvy
Prepare specific examples from your past experiences that highlight your success in business-to-business sales, particularly in sports or sponsorship. Be ready to discuss how you've driven new business and maximised revenue in previous roles, as this is crucial for the Commercial Sales Manager position.
✨Tailor Your Pitch
Think about how you would approach potential brand partners for Bristol City. Develop a go-to-market strategy that reflects the club’s assets and how they can deliver ROI for sponsors. Presenting a tailored pitch during the interview will show that you can think strategically and creatively.
✨Build Relationships
Emphasise your ability to foster strong relationships, not just with sponsors but also within the club. Share examples of how you've collaborated with different teams to create compelling partnership propositions. This will demonstrate your understanding of the importance of teamwork in achieving commercial success.
