At a Glance
- Tasks: Drive new sponsorship sales and build strong brand partnerships for Bristol City.
- Company: Join a respected football club with a rich heritage and ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities for innovation and continuous improvement.
- Why this job: Be part of a transformative journey to elevate Bristol City to the Premier League.
- Qualifications: Proven sales experience, strong negotiation skills, and a passion for sports.
The predicted salary is between 40000 - 50000 € per year.
Club vision: to play football at the highest level. Bristol City is a widely respected institution within English football, defined by its stability, rich heritage, and a proven track record of elite player development. Looking ahead, we aren’t simply aiming for a place in the top flight; we are committed to being 'Premier League Ready' in every sense. This means building the sporting, commercial and operational foundations necessary to compete at the highest level and sustain that status over the long term. When we achieve our goal of playing in the Premier League for the first time, it will be transformative not just for the club, but for the city of Bristol itself.
Job mission: to drive new sponsorship sales by maximising the club’s assets, helping the club to continue being financially sustainable while reinvesting into Football Success and Developing Talent.
Key responsibilities:
- To be accountable for the club’s new business targets in achieving annual sponsorship budgets.
- Contribute to creating an optimal sponsorship structure and portfolio of brands to maximise revenue from the club’s assets – including kit branding, LEDs, digital and matchday activation, the Robins High Performance Centre and association with the club’s IP.
- Grow and maintain a pipeline of prospective brand partners, fostering relationships that deliver new sponsorships over the short and medium term.
- Ensure accurate pipeline reporting through the club’s CRM, consistently updating all prospects, meetings, next steps, probability, deal value and close dates.
- Develop go-to-market strategy and narrative, identifying brands with a strong fit with BCFC, understanding each prospect’s business challenges and building tailored partnership solutions.
- Lead, prepare materials for and deliver client pitches that are authentic to the club and articulate how we can deliver ROI for each brand, reflecting their business and partnership objectives.
- Build strong relationships across the club and Ashton Gate, developing credible, deliverable and compelling partnership propositions.
- Work with the Partnerships Relationship Manager to ensure a seamless client journey from sale of a sponsorship through to delivery and activation, as well as supporting the renewal of existing partners.
- Identify new assets and revenue growth opportunities to upsell and expand existing partnerships.
- Identify and act on opportunities for continuous improvement in commercial systems, processes and practices.
Experience required:
- Strong track record in business-to-business sales, ideally in sport and/or sponsorship.
- Proven presentation and negotiation skills.
- Experience working with and maintaining business-to-business CRM platforms.
- Entrepreneurial and comfortable working autonomously in a fast-paced professional environment.
- Good organisational and communications skills, able to keep key stakeholders engaged and updated.
Commercial Sales Manager in Bristol employer: Bristol City Football Club
Bristol City is an exceptional employer, offering a dynamic work environment where passion for football meets professional growth. With a commitment to developing talent and achieving Premier League readiness, employees benefit from a culture of collaboration, innovation, and continuous improvement, alongside opportunities to engage with a diverse range of brands and partners. The club's rich heritage and community focus make it a rewarding place to contribute to both sporting success and the local Bristol community.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Manager in Bristol
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your passion for football and the club! When you get the chance to chat with potential employers, let your enthusiasm shine through. Talk about how you can contribute to Bristol City’s vision and what excites you about their journey to the Premier League.
✨Tip Number 3
Prepare for interviews by researching the club’s current sponsorships and partnerships. Be ready to discuss how you can enhance these relationships and bring in new brands. Tailor your pitch to show you understand their needs and how you can deliver real value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Bristol City family. Let’s make this happen together!
We think you need these skills to ace Commercial Sales Manager in Bristol
Some tips for your application 🫡
Show Your Passion for Football:When writing your application, let your love for football shine through! We want to see how your passion aligns with our vision of playing at the highest level. Share any relevant experiences that highlight your commitment to the sport and how you can contribute to our goals.
Tailor Your Application:Make sure to customise your application for the Commercial Sales Manager role. Highlight your experience in business-to-business sales and sponsorship, and explain how your skills can help us achieve our annual sponsorship budgets. A tailored application shows us you’re serious about joining the team!
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and achievements. Remember, we’re looking for someone who can communicate effectively, so show us what you’ve got!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Bristol City and our exciting journey ahead!
How to prepare for a job interview at Bristol City Football Club
✨Know Your Club Inside Out
Before the interview, dive deep into Bristol City's history, values, and recent achievements. Understanding the club's vision of being 'Premier League Ready' will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Sales Savvy
Prepare to discuss your previous sales experiences, especially in B2B environments. Be ready to share specific examples of how you've driven sponsorship sales or built successful partnerships, as this will highlight your ability to meet the club’s new business targets.
✨Tailor Your Pitch
Think about how you would approach potential brand partners for Bristol City. Develop a mock go-to-market strategy that reflects the club's assets and how they can deliver ROI for brands. This will show your strategic thinking and creativity during the interview.
✨Build Relationships, Not Just Deals
Emphasise your relationship-building skills. Discuss how you’ve maintained long-term partnerships in the past and how you plan to foster relationships with prospective sponsors. This aligns perfectly with the club's focus on creating compelling partnership propositions.
