At a Glance
- Tasks: Lead innovative marketing strategies to boost brand visibility and fan engagement.
- Company: Join Bristol Bears Rugby, a dynamic part of a thriving sports group.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and high performance.
- Why this job: Make a real impact in the sports industry while inspiring the community through rugby.
- Qualifications: Proven experience in senior marketing roles, especially in sports or entertainment.
The predicted salary is between 50000 - 60000 £ per year.
About Bristol Bears
Bristol Bears Rugby is part of Stephen Lansdown’s sporting group of companies which includes Bristol Sport, Bristol City Football, Bristol Flyers Basketball and each of their respective community charities. Our vision is ‘to inspire our community through rugby success’. Our supporters regularly attend Ashton Gate Stadium to watch the team perform in Premiership and European Cup Competitions as well as our Women’s team who play at the highest level of domestic competition.
Role Summary
We are seeking an innovative and commercially focused Head of Marketing to lead the club’s marketing strategy, strengthen brand visibility, grow fan engagement, and drive revenue across ticketing, retail, and partnerships. The Head of Marketing will lead all marketing and brand activity across the club. This role will oversee campaign strategy, digital marketing, content planning, fan engagement initiatives, and matchday marketing delivery. The successful candidate will play a key role in growing the club’s audience, increasing commercial performance, and enhancing the overall supporter experience through creative and data‑driven marketing initiatives.
Key Responsibilities
- Marketing Strategy & Brand Development
- Develop and implement the club’s overarching marketing strategy aligned with commercial and club objectives.
- Lead the development and protection of the club’s brand identity across all platforms and communications.
- Drive audience growth, fan engagement, and supporter acquisition strategies.
- Ensure consistent messaging and brand positioning across all channels.
- Lead testing strategies for creative, messaging, and audience targeting.
- Campaign Management
- Plan and deliver optimised and integrated marketing campaigns across:
- Match ticket sales
- Season tickets and memberships
- Retail and merchandise
- Commercial partnerships
- Oversee campaign performance, reporting, and optimisation.
- Collaborate with media and partnerships teams to align campaigns to the Bears Way.
- Digital & Content Marketing
- Lead digital marketing activity including email marketing, paid media, website strategy, Search Engine Optimisation (SEO), and Customer Relationship Management (CRM) campaigns.
- Work closely with content and media teams to deliver engaging and innovative content.
- Oversee fan engagement initiatives.
- Utilise analytics and audience insights to inform campaign decisions and improve performance.
- Fan Engagement & Matchday Experience
- Develop initiatives to enhance supporter engagement and matchday atmosphere.
- Support fan communication strategies and community outreach activity.
- Analyse fan acquisition data, attribution models, and campaign performance metrics.
- Collaborate with operations teams to deliver high‑quality supporter experiences.
- Commercial Collaboration
- Work closely with the partnerships teams to maximise sponsor activation opportunities.
- Support commercial revenue growth through integrated marketing support and lead generation activity.
- Ensure commercial partners receive strong brand exposure and activation value.
- Leadership & Management
- Lead and develop the marketing team, agencies, and external suppliers where applicable.
- Manage departmental budgets and marketing resources effectively to maximise ROI across campaigns tied to games, retail and fan engagement.
- Foster a collaborative, creative, and high‑performance culture.
- Contribute positively to the Bears vision and culture.
- Reporting & Analysis
- Monitor and report on campaign KPIs including:
- Ticket sales
- Fan engagement
- Digital growth
- Conversion metrics
- Revenue performance
- Provide regular reporting on performance insights to Chief Executive Officer.
Key Relationships
- Chief Executive Officer
- Head of Finance
- Head of Partnerships
- Head of Media and Communications
- Marketing team
- Key Club Stakeholders
Essential Skills
- Proven experience in a senior marketing role within sport, entertainment, events, or consumer brands.
- Strong understanding of digital marketing, CRM, social media, and audience engagement.
- Demonstrated success delivering integrated marketing campaigns with measurable results.
- Excellent communication and leadership skills.
- Commercially minded with strong analytical capability.
- Experience managing budgets, agencies, and cross‑functional projects.
- Ability to work in a fast‑paced professional sports environment.
Desirable Skills
- Experience working within professional rugby or elite sport.
- Knowledge of ticketing and fan engagement systems.
- Experience in brand partnerships and sponsor activation.
- Understanding of supporter culture and live event marketing.
Health and Safety
- Responsible for ensuring all health and safety procedures are followed at all times, with relevant documentation to support.
- To ensure all employees complete the training required to do their job.
- Report all incidents and accidents as required.
- To complete and review the risk assessments for their department.
Equal Opportunities
We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee or potential employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
Safeguarding
Bristol Rugby Club Limited is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment. This role would be subject to a Disclosure Barring Service (DBS) check.
Head of Marketing in Audley employer: Bristol Bears
Bristol Bears Rugby is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the heart of Bristol. With a strong commitment to community engagement and a focus on professional development, employees benefit from opportunities to grow within a collaborative culture that values teamwork and excellence. The role of Head of Marketing not only allows for strategic influence over the club's brand and fan engagement but also provides a chance to be part of a passionate sports community that thrives on success and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Audley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bristol Bears and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bristol Bears are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bristol Bears on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bristol Bears. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Audley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bristol Bears. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bristol Bears:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bristol Bears’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bristol Bears
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bristol Bears will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bristol Bears, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
