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- Tasks: Lead ecommerce strategy and enhance passenger engagement through data-driven marketing.
- Company: Bristol Airport, a dynamic hub at the intersection of travel and technology.
- Benefits: Hybrid work model, flexible hours, and a focus on work-life balance.
- Other info: Join a collaborative team with opportunities for professional growth.
- Why this job: Make a real impact on customer experience and revenue in a high-stakes environment.
- Qualifications: Experience in ecommerce and digital marketing with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Transform how Passengers engage with Bristol Airport. We’re looking for a commercially minded, digitally fluent Ecommerce & Digital Marketing Manager to transform how passengers engage with our airport—before they even arrive. This is a high-impact role at the intersection of retail, travel, and technology, where your work directly influences revenue, customer experience, and brand perception.
About the Role: You’ll own and evolve our ecommerce and digital marketing strategy, delivering seamless, data-driven experiences that inspire passengers to shop, book, and engage across every touchpoint. You'll be part of a wider commercial team and will have line management responsibility for our Ecommerce & Digital Marketing Executive. This is a full time, hybrid role working 3 days per week in the office, with the ability to flex start and end times in line with business need and to support a healthy work life balance.
Responsibilities:
- Lead the development roadmap for our ecommerce channels, driving continuous improvement through conversion rate optimisation, ATV growth and enhanced user experience.
- Manage PPC and affiliate performance, ensuring agencies deliver demonstrable ROI and cost-effective route to market.
- Own the relationship with our ecommerce platform providers, ensuring delivery of agreed SLAs and projects to time and budget.
- Work collaboratively with our Commercial and Marketing teams on coordinated campaigns that drive direct bookings through CRM, promotions and pricing strategies.
- Collaborate with our IT and Finance teams to ensure 3rd party suppliers are cyber secure and PCI compliant.
- Utilise data, monitoring and reporting on ecommerce KPIs, identifying opportunities for conversion rate optimisation and ATV growth.
- Be a trusted expert, keeping abreast of ecommerce and AI trends and innovations.
Ecommerce & Digital Performance Manager employer: Bristol Airport
Contact Detail:
Bristol Airport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce & Digital Performance Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your ecommerce and digital marketing expertise.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you’ve worked on successful campaigns or projects, we suggest putting together a presentation to demonstrate your impact and results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Ecommerce & Digital Performance Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Ecommerce & Digital Performance Manager. Highlight your experience in ecommerce, digital marketing, and any relevant tech skills that show you can drive those data-driven experiences we’re after.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about transforming passenger engagement at Bristol Airport. Share specific examples of how you've successfully managed ecommerce strategies in the past.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to mention any tools or methodologies you’ve used to analyse ecommerce KPIs. We want to see how you’ve used data to optimise conversion rates and enhance user experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Bristol Airport
✨Know Your Ecommerce Stuff
Make sure you brush up on the latest trends in ecommerce and digital marketing. Be ready to discuss how you've used data to drive decisions in your previous roles. This shows you're not just familiar with the theory, but you can apply it practically.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight any experiences where you’ve led projects or worked with IT and Finance teams to achieve common goals.
✨Demonstrate Your Analytical Skills
Be ready to talk about specific KPIs you've monitored and how you've used that data to optimise conversion rates or improve user experience. Bring concrete examples of how your analytical approach has led to tangible results in previous positions.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company's ecommerce strategy and future plans. This not only shows your interest in the role but also gives you a chance to demonstrate your understanding of the industry and how you can contribute to their goals.