Sales Director - DRS in Northumberland

The Brink’s Company (NYSE: BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries. We believe that our team should be reflective of the customers we serve each day around the world. We believe in building partnerships that secure commerce, and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We’re entering an exciting new phase of growth and are seeking an exceptional Sales Director to lead the Digital Retail Solutions (DRS) portfolio within the NoteMachine business at Brink’s. This is a high‑impact leadership role with significant scope to shape commercial strategy, accelerate solution adoption, and strengthen NoteMachine’s position as a trusted partner in digital cash‑handling and retail security solutions. You will be a commercially driven sales leader with experience operating in large, complex organisations and selling solution‑based propositions. Comfortable leading teams and influencing senior stakeholders, you’ll bring energy, clarity, and focus to a growing portfolio, driving both new business and long‑term client value. If you thrive in a senior, hands‑on role where growing solution‑led revenue, shaping commercial strategy, and developing high‑performing teams go hand in hand, this role offers the opportunity to make an immediate impact while playing a key role in the future growth of the DRS business.

The Role

• Drive revenue growth for the DRS portfolio by identifying, securing, and closing medium and large client opportunities across target sectors.
• Own the full sales lifecycle, from opportunity identification and solution design through to commercial negotiation and contract close.
• Build and maintain a strong, high‑value sales pipeline, consistently achieving or exceeding revenue targets.
• Develop trusted, long‑term relationships with key clients, positioning NoteMachine as a strategic partner in digital cash‑handling and retail security.
• Identify and deliver upsell and cross‑sell opportunities to expand solution adoption across multi‑site retail estates.
• Act as a senior ambassador for the DRS offering at client meetings, pitches, and industry events.
• Lead, coach, and develop sales and account management teams, embedding best practice and driving performance.
• Support commercial strategy execution through accurate forecasting, pipeline management, and collaboration with senior leadership.

What We Are Looking For

• Proven track record of delivering revenue growth and profitability through solution‑led sales in complex or large‑scale organisations.
• Ideally an awareness or knowledge of DRS solutions.
• Experience developing and executing sales and go‑to‑market strategies, including new product or solution launches.
• Strong background in sales leadership, with the ability to motivate teams and drive consistent performance.
• Deep understanding of market dynamics, customer needs, and competitive landscapes within retail, financial services, or adjacent sectors.
• Strong commercial and financial acumen, with a clear grasp of revenue, margin, and value creation drivers.
• Ability to align commercial activity to broader business strategy and growth priorities.
• Confident leader with excellent communication, influencing, and stakeholder‑management skills.

Brink’s is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.