At a Glance
- Tasks: Lead the launch and growth of a new premium automotive brand in Wolverhampton.
- Company: Join Brindley Group, a forward-thinking dealer group partnered with Chery Automotive.
- Benefits: Competitive salary, performance bonuses, company car, and career progression opportunities.
- Other info: Embrace social media and digital marketing to engage modern customers.
- Why this job: Be at the forefront of an exciting new automotive brand and shape its future.
- Qualifications: Proven sales management experience in the motor industry and strong leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
Following the tremendous success of the OMODA and JAECOO brands across the UK, the Brindley Group is continuing its exciting partnership with the globally renowned Chery Automotive Group. With the successful launch of our Chery Dealerships in Wolverhampton and Cannock, Brindley Group is proud to become one of the very first dealer groups in the UK to represent another brand from the Chery group: LEPAS.
This is a rare and exciting opportunity for an experienced and ambitious Sales Manager to lead the launch and growth of our brand-new Brindley Lepas Wolverhampton dealership.
About LEPAS: LEPAS is the latest premium automotive concept from the internationally recognised Chery Automotive Group, designed to appeal to modern drivers seeking individuality, advanced technology, premium specification and sophisticated design. The name LEPAS reflects the brand’s core philosophy of freedom, movement and lifestyle-driven mobility.
The LEPAS range will offer:
- High-specification vehicles as standard
- Advanced driver assistance and safety technologies
- Premium interior quality and comfort
- Sophisticated connectivity and infotainment systems
- Electrified and efficient powertrain options
- Distinctive styling aimed at a new generation of customers
As one of the first LEPAS retailers in the UK, Brindley Group is uniquely positioned to help establish and grow this exciting new brand from the very beginning.
The Role: As Sales Manager, you will play a key role in launching and developing the LEPAS brand within the Wolverhampton market. You will be responsible for leading the dealership sales operation, driving performance, building a high-performing team and delivering an exceptional customer experience from day one.
This is a hands-on leadership role suited to an energetic, modern and forward-thinking automotive professional who thrives in a fast-paced, entrepreneurial environment. The successful candidate must be capable of managing a busy and fast-moving sales environment where attention to detail, strong leadership and consistent customer engagement are critical to success.
You will oversee the complete sales operation, ensuring the dealership performs at the highest standards across every area of the customer journey. You will be expected to lead, inspire and develop a motivated sales team, creating a positive and high-performance culture focused on results, professionalism and customer satisfaction.
Daily management of the team will include performance coaching, target management, stock control, enquiry management, finance performance and maintaining excellent operational standards throughout the dealership.
A key part of the role will involve managing and improving every stage of the customer journey, from initial online enquiry and showroom welcome through to vehicle handover and long-term customer retention. The ideal candidate will understand the importance of creating a seamless, premium and modern customer experience that reflects the innovation and high-specification nature of the LEPAS brand.
You will need to ensure:
- Fast and effective lead management
- Outstanding showroom presentation and customer engagement
- Professional handling of digital and walk-in enquiries
- High conversion rates across all sales channels
- Excellent communication throughout the buying process
- Strong aftersales introduction and customer retention strategies
- Consistent delivery of exceptional customer satisfaction scores
As a launch dealership for an exciting new automotive brand, this role requires someone who can combine strong operational management with energy, creativity and adaptability. We are looking for a leader who can build momentum, drive performance and help establish LEPAS as a recognised and respected brand within the region.
Importantly, we are also looking for a candidate who fully embraces the power of social media and digital engagement. Social media is now a major part of how the Chery Automotive brands communicate with customers, build brand awareness and generate audience engagement.
The successful candidate will be expected to:
- Be comfortable appearing in and supporting social media content
- Help drive the dealership’s digital presence and online personality
- Work alongside our marketing and content teams to create engaging vehicle and dealership content
- Understand modern customer buying behaviour and digital lead generation
- Champion innovative and creative ways to promote the LEPAS brand locally
This is a fantastic opportunity for a commercially driven leader who understands that today’s automotive customer journey extends far beyond the showroom.
Key Responsibilities:
- Lead, motivate and develop the dealership sales team
- Drive new and used vehicle sales performance
- Deliver outstanding customer satisfaction and retention
- Manage sales processes, KPI performance and profitability
- Recruit, coach and mentor sales executives
- Work closely with senior management on launch strategy and growth plans
- Support and participate in social media and digital marketing activity
- Help establish LEPAS as a leading new automotive brand in the region
- Ensure compliance with FCA and manufacturer standards
About You: Proven experience as a Sales Manager or Senior Sales Manager within the motor industry, strong leadership and team-building abilities, track record of delivering high sales performance and profitability, passion for customer service, brand development and modern digital marketing, confident communicator both in person and online, comfortable embracing social media platforms including video-led content, excellent communication and organisational skills, experience with emerging or challenger automotive brands would be advantageous, ambitious, driven and commercially focused.
What We Offer: The opportunity to be part of one of the UK’s first LEPAS dealerships, a key leadership role within an expanding and forward-thinking dealer group, competitive salary and performance-related bonus structure, company car, career progression opportunities within Brindley Group, ongoing manufacturer and leadership training, the chance to help shape the future of an exciting new automotive brand.
Working Hours: 5-day working week from Monday to Saturday (set day off). Sundays: Closed (dealership does not open).
If you are ready to take the next step in your automotive career and be part of an exciting new chapter in the UK motor industry, we would love to hear from you. Join Brindley Group and help launch the future with LEPAS.
Sales Manager in Wolverhampton employer: Brindley Garages
Brindley Group is an exceptional employer, offering a dynamic and innovative work environment as part of the launch team for the LEPAS brand in Wolverhampton. With a strong focus on employee growth, competitive salaries, and ongoing training, we foster a culture of collaboration and high performance, ensuring that our team members are equipped to thrive in the fast-paced automotive industry. Join us to be at the forefront of a new automotive concept while enjoying a supportive workplace that values creativity and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Wolverhampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Brindley Group. You never know who might have the inside scoop on the Sales Manager role!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for cars and customer service shine through. Share your ideas on how to create an exceptional customer experience at LEPAS. Remember, they want someone who can lead and inspire a team!
✨Tip Number 3
Be social media savvy! Since the role involves digital engagement, make sure you’re up to speed with the latest trends. Bring examples of how you’ve used social media to drive sales or engage customers in the past. It’ll show you’re ready to help build LEPAS’s online presence.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the position and keep you top of mind as they make their decision.
We think you need these skills to ace Sales Manager in Wolverhampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Manager role. Highlight your leadership experience and any achievements in sales performance to grab our attention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the LEPAS brand and how you can contribute to its growth. Be genuine and let your personality come through.
Showcase Your Digital Savvy:Since social media and digital engagement are key for this role, mention any relevant experience you have in these areas. We want to see how you can help elevate our online presence!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Brindley Group!
How to prepare for a job interview at Brindley Garages
✨Know Your Product Inside Out
Before the interview, make sure you understand the LEPAS brand and its unique selling points. Familiarise yourself with the high-specification vehicles, advanced technologies, and the overall philosophy of freedom and lifestyle-driven mobility. This knowledge will help you demonstrate your passion for the brand and your ability to lead the sales team effectively.
✨Showcase Your Leadership Skills
Prepare examples from your past experiences where you've successfully led a sales team or improved performance. Highlight your coaching techniques, how you motivate your team, and any strategies you've implemented to enhance customer satisfaction. This will show that you're not just a manager but a leader who can inspire others.
✨Embrace Digital Engagement
Since social media and digital presence are crucial for the LEPAS brand, come ready to discuss your experience with online marketing and customer engagement. Share specific examples of how you've used social media to drive sales or enhance customer relationships. This will demonstrate your understanding of modern customer behaviour and your readiness to champion the brand's digital strategy.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in a fast-paced sales environment. Think about potential challenges you might face in launching a new dealership and how you would address them. Practising these scenarios will help you articulate your thought process and showcase your adaptability and creativity.
