At a Glance
- Tasks: Lead the launch and growth of a new premium automotive brand in Wolverhampton.
- Company: Join Brindley Group, a forward-thinking dealer group with exciting opportunities.
- Benefits: Competitive salary, performance bonuses, company car, and career progression.
- Other info: Embrace social media and digital marketing to engage modern customers.
- Why this job: Be part of an innovative team shaping the future of the automotive industry.
- Qualifications: Proven sales management experience and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
Following the tremendous success of the OMODA and JAECOO brands across the UK, the Brindley Group is continuing its exciting partnership with the globally renowned Chery Automotive Group. With the successful launch of our Chery Dealerships in Wolverhampton and Cannock, Brindley Group is proud to become one of the very first dealer groups in the UK to represent another brand from the Chery group: LEPAS.
This is a rare and exciting opportunity for an experienced and ambitious Sales Manager to lead the launch and growth of our brand-new Brindley Lepas Wolverhampton dealership.
About LEPAS
LEPAS is the latest premium automotive concept from the internationally recognised Chery Automotive Group, one of the world’s fastest-growing vehicle manufacturers and China’s leading vehicle exporter. Designed to appeal to modern drivers seeking individuality, advanced technology, premium specification and sophisticated design, LEPAS represents a fresh alternative in the UK automotive market.
The name LEPAS reflects the brand’s core philosophy of freedom, movement and lifestyle-driven mobility, creating vehicles that combine intelligent technology, striking design, comfort and innovation for customers who expect more from their driving experience.
The LEPAS range will offer:
- High-specification vehicles as standard
- Advanced driver assistance and safety technologies
- Premium interior quality and comfort
- Sophisticated connectivity and infotainment systems
- Electrified and efficient powertrain options
- Distinctive styling aimed at a new generation of customers
As one of the first LEPAS retailers in the UK, Brindley Group is uniquely positioned to help establish and grow this exciting new brand from the very beginning.
The Role
As Sales Manager, you will play a key role in launching and developing the LEPAS brand within the Wolverhampton market. You will be responsible for leading the dealership sales operation, driving performance, building a high-performing team and delivering an exceptional customer experience from day one.
This is a hands-on leadership role suited to an energetic, modern and forward-thinking automotive professional who thrives in a fast-paced, entrepreneurial environment. The successful candidate must be capable of managing a busy and fast-moving sales environment where attention to detail, strong leadership and consistent customer engagement are critical to success.
You will oversee the complete sales operation, ensuring the dealership performs at the highest standards across every area of the customer journey. You will be expected to lead, inspire and develop a motivated sales team, creating a positive and high-performance culture focused on results, professionalism and customer satisfaction.
Daily management of the team will include performance coaching, target management, stock control, enquiry management, finance performance and maintaining excellent operational standards throughout the dealership.
A key part of the role will involve managing and improving every stage of the customer journey, from initial online enquiry and showroom welcome through to vehicle handover and long-term customer retention. The ideal candidate will understand the importance of creating a seamless, premium and modern customer experience that reflects the innovation and high-specification nature of the LEPAS brand.
You will need to ensure:
- Fast and effective lead management
- Outstanding showroom presentation and customer engagement
- Professional handling of digital and walk-in enquiries
- High conversion rates across all sales channels
- Excellent communication throughout the buying process
- Strong aftersales introduction and customer retention strategies
- Consistent delivery of exceptional customer satisfaction scores
As a launch dealership for an exciting new automotive brand, this role requires someone who can combine strong operational management with energy, creativity and adaptability. We are looking for a leader who can build momentum, drive performance and help establish LEPAS as a recognised and respected brand within the region.
Importantly, we are also looking for a candidate who fully embraces the power of social media and digital engagement. Social media is now a major part of how the Chery Automotive brands communicate with customers, build brand awareness and generate audience engagement.
The successful candidate will be expected to:
- Be comfortable appearing in and supporting social media content
- Help drive the dealership’s digital presence and online personality
- Work alongside our marketing and content teams to create engaging vehicle and dealership content
- Understand modern customer buying behaviour and digital lead generation
- Champion innovative and creative ways to promote the LEPAS brand locally
This is a fantastic opportunity for a commercially driven leader who understands that today’s automotive customer journey extends far beyond the showroom.
Key Responsibilities
- Lead, motivate and develop the dealership sales team
- Drive new and used vehicle sales performance
- Deliver outstanding customer satisfaction and retention
- Manage sales processes, KPI performance and profitability
- Recruit, coach and mentor sales executives
- Work closely with senior management on launch strategy and growth plans
- Support and participate in social media and digital marketing activity
- Help establish LEPAS as a leading new automotive brand in the region
- Ensure compliance with FCA and manufacturer standards
About You
- Proven experience as a Sales Manager or Senior Sales Manager within the motor industry
- Strong leadership and team-building abilities
- Track record of delivering high sales performance and profitability
- Passion for customer service, brand development and modern digital marketing
- Confident communicator both in person and online
- Comfortable embracing social media platforms including video-led content
- Excellent communication and organisational skills
- Experience with emerging or challenger automotive brands would be advantageous
- Ambitious, driven and commercially focused
What We Offer
- The opportunity to be part of one of the UK’s first LEPAS dealerships
- A key leadership role within an expanding and forward-thinking dealer group
- Competitive salary and performance-related bonus structure
- Company car
- Career progression opportunities within Brindley Group
- Ongoing manufacturer and leadership training
- The chance to help shape the future of an exciting new automotive brand
Working Hours
- 5-day working week from Monday to Saturday (set day off)
- Sundays: Closed (dealership does not open)
If you are ready to take the next step in your automotive career and be part of an exciting new chapter in the UK motor industry, we would love to hear from you. Join Brindley Group and help launch the future with LEPAS.
Launch Sales Manager – Premium LEPAS Auto Brand in Wolverhampton employer: Brindley Garages
Brindley Group is an exceptional employer, offering a unique opportunity to lead the launch of the LEPAS brand in Wolverhampton. With a strong focus on employee growth, competitive salaries, and a vibrant work culture that encourages innovation and teamwork, you will be part of a pioneering team shaping the future of the automotive industry. Enjoy a supportive environment with ongoing training and a commitment to delivering outstanding customer experiences, all while working in a dealership that values your contributions and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Launch Sales Manager – Premium LEPAS Auto Brand in Wolverhampton
✨Tip Number 1
Get to know the brand inside out! Research LEPAS and Chery Automotive Group so you can speak confidently about their values and products during interviews. This shows your genuine interest and helps you stand out.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your leadership skills! Prepare examples of how you've motivated teams and driven sales in previous roles. Use specific metrics to highlight your success – numbers speak volumes!
✨Tip Number 4
Don’t forget about social media! Be ready to discuss how you can enhance LEPAS's online presence. Share ideas on engaging content or campaigns that could resonate with modern drivers – creativity is key!
We think you need these skills to ace Launch Sales Manager – Premium LEPAS Auto Brand in Wolverhampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Sales Manager role. Highlight your leadership abilities and any previous successes in sales, especially in the automotive industry.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the LEPAS brand and how you can contribute to its growth. Be sure to mention your understanding of modern customer journeys and digital engagement.
Showcase Your Digital Savvy:Since social media plays a big role in this position, don’t forget to mention your experience with digital marketing and how you’ve used social platforms to engage customers in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with LEPAS!
How to prepare for a job interview at Brindley Garages
✨Know Your LEPAS Inside Out
Before the interview, make sure you thoroughly research the LEPAS brand and its unique selling points. Understand what sets it apart in the automotive market, especially in terms of technology, design, and customer experience. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Leadership Skills
As a Sales Manager, you'll need to lead a team effectively. Prepare examples from your past experiences where you've successfully motivated and developed a sales team. Highlight your ability to drive performance and create a positive culture, as this is crucial for establishing LEPAS in the market.
✨Embrace Digital Engagement
Since social media and digital presence are key for the LEPAS brand, be ready to discuss your experience with these platforms. Share ideas on how you can enhance the dealership's online personality and engage customers through innovative content. This shows you're aligned with modern customer behaviours and marketing strategies.
✨Prepare for Customer Journey Discussions
Expect questions about managing the customer journey from inquiry to retention. Think about how you would ensure a seamless experience that reflects the premium nature of LEPAS. Be ready to discuss strategies for improving customer satisfaction and retention, as this will be a significant part of your role.
