SEO and Website - Digital Marketing Executive in London

For over 20 years, Brindisa Tapas has been celebrating authentic Spanish food across London. With six restaurants, we're known for warm hospitality, bold flavours and a genuine love for Spanish culture. Meanwhile, for each of the last three years, we’ve opened a new location for Bar Kroketa, a unique spot bringing Spanish bar culture to London.

We’re looking for a Digital Marketing Executive to support the delivery of our digital marketing activity across multiple channels — helping us bring the Brindisa experience to life online and drive guests into our restaurants.

This is a hands-on role, ideal for someone 1-3 years into their marketing career who is keen to develop their skills across social media, email marketing, and digital campaigns within a fast-paced hospitality environment.

You’ll work closely with the Senior Marketing & Communications Manager and external agency partners to execute campaigns, create content, and track performance.

• Manage and grow Brindisa Tapas’ and Bar Kroketa’s social media presence across Instagram, Facebook, and TikTok, maintaining a consistent brand voice and aesthetic across all channels.
• Build and execute a monthly content calendar, balancing planned campaigns with reactive, timely content.
• Create engaging, on-brand content — copy, imagery, and short-form video — that celebrates the people, produce, and experiences that make Brindisa Tapas what it is.
• Coordinate with photographers and site teams to create strong, on-brand visuals.
• Monitor engagement, track performance (followers, reach, engagement rate, saves), and use that data to sharpen the content strategy over time.
• Work with agencies to plan, implement, and optimise paid digital campaigns across Google Ads, Meta and TikTok, ensuring activity is aligned with brand objectives and commercial priorities.
• Brief agencies clearly on campaign goals, target audiences, and creative assets, and hold them to account on timelines and deliverables.
• Monitor paid performance metrics — click-through rate, conversions, cost per acquisition, and return on investment — reporting results and flagging issues proactively.
• Support the Senior Marketing & Communications Manager in allocating and tracking paid media budgets, flagging risks or overspend in good time.
• Identify opportunities to test and improve campaign performance through data-driven insight, bringing recommendations rather than just results.

Email Marketing

• Support the execution of customer lifecycle marketing through the CRM platform, contributing campaign ideas, writing copy and working with the Marketing and Events Coordinator to build and send regular communications.
• Contribute to automation workflows such as welcome series, birthday offers, and re-engagement campaigns, helping build a consistent and warm guest communication experience.

Website & SEO

• Liaise with external web agencies to ensure content and technical updates are clearly briefed, implemented on time, and quality-checked before going live.
• Conduct monthly website audits — covering menus, events, and promotions — to ensure all information is accurate, current, and brand-consistent.
• Upload and optimise digital content including blog posts, landing pages, and imagery, with SEO, GEO and user experience both front of mind.
• Monitor website performance metrics and flag opportunities or issues to the team in a timely way.

Digital Campaigns & Projects

• Manage timelines and digital deliverables across wider marketing campaigns and activations, keeping everything on track and stakeholders informed.
• Coordinate digital assets across social media, email, and the website, ensuring brand alignment and consistency across every channel and touchpoint.
• Collaborate with site teams and partners to support the digital aspects of events, seasonal promotions, and external collaborations.
• Track and report on digital performance across all channels on a regular basis, presenting data clearly and drawing out the insight that matters.
• Analyse trends across social, email, paid, and web to identify what’s working, what isn’t, and where the opportunities are.
• Contribute to team meetings with creative ideas and data-led observations, helping shape the direction of future activity.
• Follow developments in digital marketing, social platforms, and the wider hospitality and food sector — and bring relevant ideas back into the team.
• Actively develop your digital skills through courses, industry resources, and peer learning, sharing knowledge with the wider marketing team.

Requirements:

• 1-3 years in a digital marketing or social media management role.
• A degree in Marketing, Communications or a related field (preferred but not essential).
• Strong writing and editing skills, able to create compelling content for multiple platforms and audiences.
• A proven eye for visual content, attention to detail and, ideally, a portfolio of photography/videography examples.
• Organised, analytical, commercially driven and comfortable juggling multiple digital projects.
• Creative thinking and the ability to contribute to strategic campaign development.
• Excellent communication and collaboration skills, confidence to take the initiative and the ability to work with diverse teams.
• A genuine interest in food, hospitality, and engaging online communities.

If you’re excited by the idea of telling the Brindisa story, championing great Spanish food, and growing in a supportive and collaborative team, we’d love to hear from you.