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For Companies At a Glance
- Tasks: Lead demand generation and create impactful marketing campaigns for a fast-growing SaaS company.
- Company: Join a dynamic global enterprise with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in a role that blends strategy with hands-on execution.
- Qualifications: Proven B2B marketing experience, ideally in SaaS, with strong data and campaign management skills.
- Other info: Work in a fast-paced environment with a focus on measurable results and team collaboration.
The predicted salary is between 47000 - 55000 £ per year.
Location: Warrington, UK (Hybrid - 3 days office, Monday, Wednesday & Friday, 2 from home)
Reports to: Head of Marketing
The Opportunity
We’re looking for a commercially sharp, hands-on Senior Marketing Manager to take ownership of demand generation and pipeline growth for a fast-scaling, global enterprise SaaS business. This is not a brand-only role. It’s about creating momentum, generating demand, and proving impact. You’ll sit at the intersection of strategy and execution, designing high-performing go-to-market campaigns while rolling up your sleeves to deliver them. Your mission: build consistent, high-quality pipeline and fuel sales with marketing that actually converts.
Working closely with Sales, SDRs, Product and senior leadership, you’ll help shape how the business shows up in-market — especially within complex, regulated enterprise environments.
What You’ll Be Doing
- Demand Generation & Campaign Leadership: Own end-to-end multi-channel demand generation, spanning inbound and outbound campaigns across email, LinkedIn, paid media and organic channels. Build integrated campaign plans aligned to revenue targets, ICPs and buyer personas. Balance volume and quality, with a laser focus on high-intent, enterprise-ready leads. Test, optimise and refine campaigns continuously to improve conversion rates, pipeline velocity and ROI.
- Content & Messaging: Create and oversee compelling campaign content including emails, social posts, gated assets and sales enablement materials. Develop narratives that resonate with senior decision-makers, buyers and influencers within enterprise organisations. Elevate the company’s LinkedIn presence through consistent, insight-led content that drives engagement and inbound demand.
- Marketing Operations & Data: Own campaign execution and reporting within the CRM, ensuring accurate tracking, attribution and performance insight. Leverage data enrichment and prospecting tools to power smarter targeting and more effective outreach. Maintain strong data hygiene and ensure all activity aligns with privacy and consent requirements.
- Sales Alignment & Stakeholder Collaboration: Partner closely with Sales and SDR teams to align on lead definitions, qualification criteria and follow-up. Ensure marketing activity directly supports pipeline creation and revenue goals. Collaborate with Product, Customer and senior leadership to refine messaging, positioning and go-to-market strategy.
- Strategy, Measurement & Growth: Support go-to-market planning for new sectors, use cases and regions. Define, track and report on performance metrics including MQLs, SQLs, pipeline contribution and ROI. Turn insight into action — using data to inform decisions, investment and future strategy.
What We’re Looking For
- Proven experience in a senior B2B marketing role, ideally within SaaS or technology-led businesses.
- Strong track record of delivering measurable demand generation and pipeline impact.
- Experience creating content aligned to complex, multi-stakeholder buying journeys.
- A strategic mindset with the ability to execute — you’re comfortable owning delivery, not just direction.
- Confident working cross-functionally with Sales, leadership teams and senior stakeholders.
- Data-literate, commercially aware and outcomes-focused.
Nice to Have
- Experience marketing to enterprise or mid-market organisations.
- Hands-on use of CRM platforms for campaign management and reporting.
- Familiarity with data enrichment or prospecting tools.
- Exposure to international or US-focused go-to-market activity.
- Experience marketing into regulated or compliance-led sectors.
How You’ll Show Up
- Commercial, pragmatic and results-driven.
- Equally comfortable thinking big-picture and executing in detail.
- Collaborative, credible and confident influencing across teams.
- Clear communicator with a bias for action.
- Energised by pace, accountability and building things that work.
What Success Looks Like
- A predictable, scalable flow of high-quality leads entering the pipeline.
- Clear visibility of marketing’s contribution to revenue growth.
- Strong alignment between Marketing and Sales.
- Growing brand presence and engagement with enterprise decision-makers.
- Confident, well-executed go-to-market activity across priority sectors.
Senior Marketing Manager SaaS (£55 - £65k, 3 days Warrington office, 2 Home) employer: Brilliantin Recruitment
Contact Detail:
Brilliantin Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager SaaS (£55 - £65k, 3 days Warrington office, 2 Home)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is your chance to demonstrate how you’ve driven demand and generated leads in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. Be ready to discuss how you can contribute to their demand generation efforts and pipeline growth. Tailor your examples to show you understand their challenges and can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Manager SaaS (£55 - £65k, 3 days Warrington office, 2 Home)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in demand generation and pipeline growth, especially in SaaS or tech environments. We want to see how you've made an impact in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic mindset and hands-on approach. Tell us about specific campaigns you've led and the results they achieved — we love numbers!
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with CRM platforms and any data enrichment tools you've used. We want to know how you’ve leveraged data to optimise campaigns and drive results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Brilliantin Recruitment
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your understanding of demand generation metrics. Brush up on key performance indicators like MQLs, SQLs, and ROI. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've led. Highlight the strategies you employed, the challenges you faced, and the measurable outcomes. This will show your hands-on experience and ability to create momentum.
✨Understand the SaaS Landscape
Familiarise yourself with the current trends in the SaaS industry, especially regarding enterprise marketing. Be prepared to discuss how you would approach marketing in complex, regulated environments and how that aligns with the company's goals.
✨Collaborative Mindset
Since this role involves working closely with Sales and other teams, be ready to talk about your experience in cross-functional collaboration. Share examples of how you've aligned marketing efforts with sales objectives to drive pipeline growth.
