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For Companies At a Glance
- Tasks: Drive data-driven marketing campaigns targeting US enterprise clients and build brand awareness.
- Company: Dynamic SaaS company with a creative and collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact on revenue generation and engage with large enterprise clients.
- Qualifications: Proven experience in B2B SaaS marketing and strong strategic thinking skills.
- Other info: Join a fun, energetic team that values creativity and innovation.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hybrid (3 days in-office: Mon, Wed, Fri; 2 days WFH)
Salary: £40,000–£50,000
Start Date: January / Feb 2025
About the Role
We are seeking a Campaign Manager to drive high-quality, data-driven marketing campaigns targeting US enterprise clients with $300M+ in revenue. This role is pivotal in building brand awareness, generating high-intent Marketing Qualified Leads (MQLs), and supporting the broader 15-month marketing plan launching in January 2025. This is a strategic, "slow burner" role focused on laying strong marketing foundations, not chasing immediate high-volume MQLs.
Key Responsibilities
- Plan, execute, and optimise multi-channel campaigns including PPC, SEO, paid social, email, and PR.
- Target Heads of Department and C-suite personas in enterprise US clients.
- Collaborate closely with the sales team to align campaigns with business objectives and drive sales-led outcomes.
- Analyse performance metrics to inform campaign decisions, ensuring all activity is data-driven.
- Develop compelling campaign content and creative that resonates with compliance and marketing audiences.
- Proactively propose new campaigns with clear business cases, expected ROI, and alignment with the overall marketing plan.
- Leverage AI tools to enhance productivity and campaign effectiveness.
- Work alongside internal teams and temporary agency partners, gradually building in-house expertise.
Success Metrics
- Primary: Generate high-intent MQLs that convert to Sales Qualified Leads (SQLs).
- Secondary: Increase engagement (opens, clicks, content interaction) and strengthen brand presence.
Required Skills & Experience
- Proven experience planning and executing integrated campaigns across multiple digital and traditional channels.
- Strong strategic thinking and ability to justify campaigns with measurable business impact.
- Data-driven mindset with a focus on actionable insights.
- Comfortable working in a sales-led environment, linking marketing success directly to revenue.
- Collaborative approach; able to work closely with sales, creative, and product teams.
- Familiarity with AI tools to enhance campaign performance.
- Experience in B2B SaaS marketing, preferably targeting enterprise-level clients.
Team & Culture
Work with a dynamic, data-driven, AI-focused marketing team, including:
- Head of Marketing
- Senior Marketing Manager (Product Marketing)
- Creative Lead (Animation, Video, Graphics)
- Senior Marketing Executive (Client Marketing, ABM)
Culture: Energetic, autonomous, and open to new ideas. Team values humour, creativity, and individuals who own their work.
Logistics & Hiring Process
Tech Stack: Zoho (transitioning to HubSpot), enterprise ChatGPT licenses.
Hiring Timeline: CV submission Friday, 14 November or latest Tuesday 18th November
Remote interview with Head of Marketing
On-site interview for final selection and cultural fit
Why This Role
- Influence the growth and brand strategy of a SaaS platform targeting large US enterprises.
- Be part of a highly collaborative, creative, and data-driven team.
- Opportunity to make a direct impact on revenue generation and enterprise client engagement.
Marketing Campaign Manager (SaaS Experience only) in Warrington employer: Brilliantin Recruitment
Contact Detail:
Brilliantin Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager (SaaS Experience only) in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the SaaS industry and let them know you're on the hunt for a Marketing Campaign Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your experience in B2B SaaS marketing. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your data-driven approach can help them generate high-intent MQLs and align with their sales-led objectives.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our dynamic team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Marketing Campaign Manager (SaaS Experience only) in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Campaign Manager. Highlight your SaaS experience and any successful campaigns you've run that align with our goals. We want to see how you can drive high-quality, data-driven marketing!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help us build brand awareness and generate MQLs. Keep it engaging and relevant to the job description.
Showcase Your Data-Driven Mindset: Since this role is all about data, make sure to include examples of how you've used metrics to inform your campaign decisions in the past. We love candidates who can back up their strategies with solid data insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing your enthusiasm right from the start!
How to prepare for a job interview at Brilliantin Recruitment
✨Know Your SaaS Inside Out
Make sure you’re well-versed in the SaaS landscape, especially regarding enterprise-level clients. Brush up on recent trends, successful campaigns, and how data-driven marketing plays a role in generating MQLs. This knowledge will help you demonstrate your expertise and show that you can hit the ground running.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past, particularly those targeting B2B or enterprise clients. Highlight the strategies you used, the metrics you tracked, and the outcomes achieved. This will illustrate your ability to plan and execute effective marketing strategies that align with business objectives.
✨Emphasise Collaboration Skills
Since this role requires close collaboration with sales and creative teams, be ready to share examples of how you’ve successfully worked with others in the past. Discuss how you’ve aligned marketing efforts with sales goals and how you’ve contributed to a team environment that values creativity and humour.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse campaign performance and make data-driven decisions. Be prepared to discuss tools you’ve used, such as AI technologies, and how they’ve enhanced your campaigns. Showing a strong understanding of metrics and ROI will set you apart as a candidate who can drive measurable results.
