At a Glance
- Tasks: Drive new business in iGaming and sports betting, building relationships and closing deals.
- Company: Fast-growing international payments business with a focus on fintech.
- Benefits: Competitive salary, uncapped commission, remote work, and clear career progression.
- Other info: Opportunity to engage with VIP merchants and expand your professional network.
- Why this job: Join a dynamic team and earn over £120k while shaping the future of payments.
- Qualifications: 3+ years B2B sales experience in fintech or high-risk payments.
The predicted salary is between 43200 - 72000 £ per year.
A high-growth international payments business is expanding its iGaming, Casino and Sports Betting division and is hiring a proven new business sales professional to win and onboard high-value merchants. This is a pure hunter role — opening doors, building relationships, and closing payment partnerships across one of the most commercially rewarding sectors in fintech.
You’ll be selling regulated payment solutions to operators, platforms, PSPs, affiliates and gateways, helping them improve payment performance, acceptance rates, and global reach. This role offers genuine £120k+ earning potential and the opportunity to play a key part in scaling a fast-growing international business.
Role Overview
We are seeking a high-performing Sales Manager with a proven track record selling payment solutions into the iGaming, online casino, sportsbook, forex, CFD, and other high-risk verticals. This role is focused on acquiring and scaling relationships with high-risk merchants, particularly within the iGaming and gambling ecosystem, driving revenue growth through digital wallets, card acquiring, alternative payment methods (APMs), and withdrawal solutions.
The ideal candidate has direct experience working within a PSP, fintech, acquirer, or high-risk payments provider and understands the commercial, compliance, and operational nuances of onboarding and scaling regulated and grey-market gambling operators.
Core Responsibilities
- Merchant Acquisition – iGaming & Gambling Focus
- Identify, target, and close iGaming operators, online casinos, sportsbooks, and gambling platforms
- Drive new business within high-risk verticals including:
- iGaming & Online Casino
- Sports Betting
- Forex & CFD Trading
- Crypto Exchanges
- Own the full sales cycle from prospecting and lead generation through negotiation and contract execution
- Build tailored, multi-jurisdiction payment propositions based on:
- Merchant risk profile
- Regulatory landscape
- Geographic footprint
- Player acquisition model
- High-Risk Payments Expertise
- Sell and structure payment solutions including:
- Digital wallets
- Card acquiring (Visa / Mastercard)
- Alternative payment methods (local APMs)
- Payout & withdrawal solutions
- Structure commercial models including pricing, rolling reserves, commissions, and risk-based fee structures
- Work closely with Risk, Compliance, AML, KYC/KYB, and Onboarding teams to ensure smooth integration
- Navigate high-risk underwriting processes and complex onboarding requirements
- Relationship & Revenue Growth
- Act as the primary commercial point of contact for VIP merchants and strategic partners
- Develop long-term C-level relationships (CEO, Head of Payments, COO, Compliance)
- Identify upsell and cross-sell opportunities across regions and products
- Build and expand referral and partner networks (aggregators, payment orchestrators, consultants, affiliate networks)
- Industry Engagement & Market Leadership
- Maintain deep knowledge of the iGaming and gambling payments ecosystem
- Understand licensing structures (UKGC, MGA, Curacao, etc.)
- Represent the business at:
- iGaming expos
- Forex expos
- Fintech conferences
- Provide strategic feedback to product and leadership teams on market trends and competitive positioning
- Number of new iGaming / gambling merchants onboarded
- Revenue contribution from high-risk verticals
- Pipeline growth and conversion rates
- VIP merchant retention and expansion
- Partner network growth
- 3+ years B2B sales experience within: PSP / Payments / Fintech / Acquiring
- Proven experience selling into:
- iGaming
- Online casino
- Gambling / betting operators
- Forex / CFD / high-risk merchants
- Demonstrated success closing high-value, multi-jurisdiction merchant deals
- Full sales cycle ownership
- Experience negotiating commercial terms in high-risk environments
- Strong understanding of:
- AML / KYC / KYB processes
- High-risk underwriting
- Cross-border payment flows
- Existing network within iGaming or gambling operators
- Experience managing VIP merchants
- Background in both merchant acquisition and account management
- Experience contributing significant % of team revenue
- Multilingual (EU / CIS languages advantageous)
- Highly independent revenue driver
- Comfortable building and scaling a vertical from scratch
- Strong commercial negotiator
- Consultative and solution-led seller
- Thrives in fast-paced, performance-driven environments
- Comfortable representing the business internationally
- £60,000 basic salary
- £60,000 uncapped commission (OTE £120k+)
- Significant earnings potential beyond OTE
- Remote / flexible working
- International market exposure
- Clear progression as the business scales
Key Performance Indicators
Required Experience
Essential
Highly Desirable
Profile We’re Looking For
Package & Opportunity
New Business Sales - iGaming, Casino & Sports (high risk) - £60k + £60k in London employer: Brilliantin Recruitment
Join a high-growth international payments business that champions innovation and rewards performance. With a competitive salary package of up to £120k OTE, flexible remote working options, and a vibrant work culture that fosters independence and growth, this role offers you the chance to make a significant impact in the dynamic iGaming and sports betting sector. You'll have access to unparalleled opportunities for professional development while engaging with top-tier clients across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Sales - iGaming, Casino & Sports (high risk) - £60k + £60k in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming and fintech sectors. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your expertise! When you’re chatting with potential employers or partners, make sure to highlight your knowledge of high-risk payments and the iGaming landscape. Share insights and trends you’ve noticed – it’ll position you as a thought leader and someone they want on their team.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out to companies you admire and pitch how you can help them grow their business. Tailor your message to show you understand their needs and how your skills can meet them.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for talented individuals like you. By applying directly, you’ll get a better chance to showcase your personality and passion for the role, which can really set you apart from the crowd.
We think you need these skills to ace New Business Sales - iGaming, Casino & Sports (high risk) - £60k + £60k in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience in B2B sales, especially within the iGaming and fintech sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the iGaming industry and how your background makes you the perfect fit for this role. Keep it engaging and relevant!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Quantify your successes in previous roles, like revenue growth or merchant acquisition, to demonstrate your impact. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at Brilliantin Recruitment
✨Know Your High-Risk Payments Inside Out
Make sure you brush up on your knowledge of high-risk payment solutions, especially in the iGaming and sports betting sectors. Understand the nuances of AML, KYC, and KYB processes, as well as the regulatory landscape. This will show that you're not just familiar with the industry but are genuinely passionate about it.
✨Demonstrate Your Sales Success
Prepare to share specific examples of your past sales achievements, particularly those involving high-value, multi-jurisdiction deals. Highlight how you’ve successfully navigated complex sales cycles and built relationships with C-level executives. Numbers speak volumes, so be ready to discuss your revenue contributions and pipeline growth.
✨Tailor Your Approach
Research the company and its competitors thoroughly. Be prepared to discuss how you would tailor payment propositions based on different merchant risk profiles and geographic footprints. Showing that you can adapt your strategy to meet diverse client needs will set you apart from other candidates.
✨Engage with Industry Trends
Stay updated on the latest trends in the iGaming and gambling payments ecosystem. Be ready to discuss recent developments and how they might impact the business. This demonstrates your commitment to the industry and your ability to provide strategic insights that could benefit the company.
