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- Tasks: Drive digital marketing campaigns focusing on SEO and paid search for diverse clients.
- Company: Join a vibrant Glasgow-based firm with a passion for performance-driven marketing.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a collaborative work environment.
- Why this job: Make an impact in the digital marketing world while working with data and creative strategies.
- Qualifications: Experience in digital marketing, especially SEO and PPC, with strong analytical skills.
- Other info: Opportunity to grow your career in a dynamic agency setting.
The predicted salary is between 28800 - 48000 £ per year.
Brightwork are recruiting a Digital Marketing Executive to join a Glasgow based firm, to support the delivery and growth of performance-led digital marketing activity, with a strong emphasis on search marketing. This role would suit someone with hands-on experience across SEO and paid search campaigns, who is comfortable working with data, optimisation and reporting to drive measurable results. The position offers the opportunity to work across multi-channel digital campaigns for a diverse client base, supporting both organic and paid search performance while collaborating closely with senior marketing stakeholders.
Key Responsibilities
- Support the planning, execution and optimisation of digital marketing campaigns with a primary focus on SEO and paid search.
- Manage and optimise SEO activity, including keyword research, on-page optimisation and content performance.
- Support and manage paid search (PPC) campaigns, including keyword strategy, ad copy, optimisation, and performance monitoring.
- Track, analyse, and report on performance across search, PPC and website activity.
- Produce regular performance reports and insights to support marketing decision-making.
- Use data to identify opportunities for improving visibility, traffic quality, and lead generation.
- Support wider digital activity across channels, including social and email marketing where required.
- Maintain brand consistency across all digital output.
- Work closely with internal teams and external suppliers to support campaign delivery.
Skills & Experience
- Previous experience in a digital marketing role with a strong focus on search marketing.
- Practical experience managing or supporting SEO initiatives.
- Hands-on experience with PPC platforms.
- Strong analytical skills, with experience reporting on campaign and channel performance.
- Comfortable working with data and using insights to inform optimisation and improvements.
- Good understanding of digital marketing fundamentals and performance-driven campaigns.
- Strong organisational skills and attention to detail.
- Clear written and verbal communication skills.
- Experience using analytics and reporting tools.
- Experience working within an agency or managing multiple client accounts.
- Familiarity with bid strategies, conversion tracking and campaign optimisation techniques.
- Some exposure to paid social or organic social media activity.
- Experience producing clear, client-facing performance reports.
Marketing Executive in Glasgow employer: Brightwork Limited
Contact Detail:
Brightwork Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO and PPC projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used insights to drive campaign performance in the past. We want to see that you're not just numbers-savvy but also passionate about results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your hands-on experience with SEO and PPC campaigns, and don’t forget to showcase your analytical skills. We want to see how you’ve driven measurable results in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience aligns with our needs. Be sure to mention any specific campaigns you've worked on that relate to search marketing.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with reporting tools and how you've used data to inform your marketing strategies. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Brightwork Limited
✨Know Your SEO and PPC Inside Out
Make sure you brush up on your SEO and PPC knowledge before the interview. Be ready to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will show that you have hands-on experience and can contribute from day one.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive decisions in past roles. Think about how you tracked performance, identified opportunities for improvement, and what tools you used to report on your findings.
✨Showcase Your Multi-Channel Experience
The job requires working across various digital channels, so be ready to talk about your experience with social media, email marketing, and any other channels you've worked with. Highlight how you’ve integrated these channels into your campaigns for a cohesive strategy.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role, especially when collaborating with stakeholders. Practice explaining your past projects and results clearly and concisely. This will demonstrate your ability to convey complex information effectively, which is crucial in a marketing environment.
