Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support and optimise digital marketing campaigns with a focus on SEO and paid search.
- Company: Join a dynamic Glasgow-based firm with a strong performance-driven culture.
- Benefits: Gain hands-on experience, work with diverse clients, and develop your digital marketing skills.
- Why this job: Make an impact in the fast-paced world of digital marketing and drive measurable results.
- Qualifications: Experience in digital marketing, especially SEO and PPC, with strong analytical skills.
- Other info: Collaborate with talented teams and enjoy opportunities for professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Brightwork are recruiting a Digital Marketing Executive to join a Glasgow based firm, to support the delivery and growth of performance-led digital marketing activity, with a strong emphasis on search marketing. This role would suit someone with hands-on experience across SEO and paid search campaigns, who is comfortable working with data, optimisation and reporting to drive measurable results. The position offers the opportunity to work across multi-channel digital campaigns for a diverse client base, supporting both organic and paid search performance while collaborating closely with senior marketing stakeholders.
Key Responsibilities
- Support the planning, execution and optimisation of digital marketing campaigns with a primary focus on SEO and paid search.
- Manage and optimise SEO activity, including keyword research, on-page optimisation and content performance.
- Support and manage paid search (PPC) campaigns, including keyword strategy, ad copy, optimisation, and performance monitoring.
- Track, analyse, and report on performance across search, PPC and website activity.
- Produce regular performance reports and insights to support marketing decision-making.
- Use data to identify opportunities for improving visibility, traffic quality, and lead generation.
- Support wider digital activity across channels, including social and email marketing where required.
- Maintain brand consistency across all digital output.
- Work closely with internal teams and external suppliers to support campaign delivery.
Skills & Experience
- Previous experience in a digital marketing role with a strong focus on search marketing.
- Practical experience managing or supporting SEO initiatives.
- Hands-on experience with PPC platforms.
- Strong analytical skills, with experience reporting on campaign and channel performance.
- Comfortable working with data and using insights to inform optimisation and improvements.
- Good understanding of digital marketing fundamentals and performance-driven campaigns.
- Strong organisational skills and attention to detail.
- Clear written and verbal communication skills.
- Experience using analytics and reporting tools.
- Experience working within an agency or managing multiple client accounts.
- Familiarity with bid strategies, conversion tracking and campaign optimisation techniques.
- Some exposure to paid social or organic social media activity.
- Experience producing clear, client-facing performance reports.
Digital Marketing Executive in Glasgow employer: Brightwork Limited
Contact Detail:
Brightwork Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in SEO and PPC. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. Include case studies on SEO and PPC campaigns you've worked on to demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used insights to optimise campaigns in the past. We want to see you shine with your analytical prowess!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your hands-on experience with SEO and PPC campaigns, and don’t forget to showcase your analytical skills. We want to see how you’ve driven measurable results in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience aligns with our needs. Be sure to mention any specific campaigns you've worked on that relate to search marketing.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with reporting tools and how you've used data to inform your marketing strategies. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing candidates who take the initiative to apply directly!
How to prepare for a job interview at Brightwork Limited
✨Know Your SEO and PPC Inside Out
Make sure you brush up on your SEO and PPC knowledge before the interview. Be ready to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will show that you have hands-on experience and can contribute from day one.
✨Data is Your Best Friend
Since this role emphasises data-driven decision-making, come prepared with examples of how you've used analytics to optimise campaigns. Be ready to talk about the tools you've used and how you've translated data into actionable insights. This will demonstrate your analytical skills and comfort with performance reporting.
✨Showcase Your Multi-Channel Experience
The job involves working across various digital channels, so highlight any experience you have in managing multi-channel campaigns. Discuss how you've integrated SEO and paid search with social media or email marketing to drive results. This will illustrate your versatility and understanding of a holistic digital marketing approach.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare thoughtful questions about their current digital marketing strategies and challenges. This shows your genuine interest in the role and helps you assess if the company is the right fit for you. Plus, it gives you a chance to engage with the interviewers on a deeper level.
